"...The current cultural market on the mainland is the Sahara Desert, longing for the wandering rain of literature and art!"
The lack of cultural and entertainment life is a feeling shared by all elders who have been deeply involved in the lives of indigenous people. Older elders, if they were born in rural areas or remote county towns, have also experienced the serious lack of spiritual and cultural life.
During the off-farm time, people gather together to talk about the mountains, gamble, and go to the market... That's all the entertainment life in rural areas. A mobile movie team comes to show a movie or the host's family invites artists to perform, which is considered a major cultural event. Going to the town or
It is only once or twice a year that you can watch a movie in the county seat without knowing which time it is. As for buying books, magazines or even newspapers, you have to go to the town or county seat.
This kind of scarcity is like a dry land. Any literary and artistic work you put into it, as long as it is within the scope of their understanding, will be absorbed by you without distinguishing between good and bad, and the effect is particularly obvious.
In the 17th century, the situation was similar. Of course, for the northern and Central Plains regions where turmoil and social order were turbulent, the need for survival was greater. However, after all, there were still many peaceful places in the Ming Dynasty. The social order in these areas was
It is relatively stable, and people can live a decent life. They still have certain needs for spiritual life.
The cultural products produced by the serial model can be updated frequently, and language arts can almost follow current events. Subtly, they set the stage for the Senate. Tintin created such a big cake for the Government Affairs Council. In the urban teahouses and theaters of the Ming Dynasty
In the story telling stalls in the township market, thousands of low-level artists used various forms of folk art to tell the literary and artistic works approved by the Senate a month or two ago.
This pie is indeed very beautiful, and it immediately attracted the attention of the big guys. The particularity of cultural products is that they have the ability to spread spontaneously. As long as it reaches a certain coverage in an area, it will spread spontaneously.
Even if you get up, you can't stop it.
When Tintin saw the success of the painting, his morale was boosted, and he quickly added fuel to the fire. In terms of content: the two principles of "promoting the happy life of Australia and Song Dynasty and reflecting the dark rule of the Ming Dynasty" were subdivided into multiple themed series.
"Kun Ren Surprised" is a series of stories about the detection of criminal investigation cases. Through the story, it reflects the advancement of Australian and Song Dynasty judicial, criminal investigation and trial, and induces the audience to resonate with the fact that this is another unjust case in the Ming Dynasty, and the talents of Australian and Song Dynasties.
It is a fantasy of a bright and just world. "The Story of Meiyang Village" is a comedy that reflects rural life. It takes the path of rural love replacing talented men and beautiful women, but various details reveal the differences in the rural areas of Australia and Song Dynasty, such as three meals of rice a day.
There is enough food, thousands of pounds of rice per acre, fair and reasonable land tax, convenient public ox carts, etc. In order to enhance credibility, some relatively simple new agricultural technologies that have not yet been implemented also appear in the plot. As long as someone is curious, give it a try.
Make sure he believes in the content.
Ding Ding finished introducing several cases in one breath, and when he saw the big guys wandering around, he couldn't help but wonder if my speech had hypnotic properties. In fact, many people did fall into long-lasting memories this time, immersed in watching "Growing Up".
In my reverie while watching American dramas such as "Trouble".
The influence of culture is far greater than that of science. This is an indisputable fact.
Bang bang bang, someone in the venue applauded, Ding Ding almost shed tears, those who understand me... Si Keide? What does this matter have to do with him?
Skade first gave Tintin the title of a pioneer of modern literature and art, while sincerely stating that the workstations of the Ministry of Colonial Trade in Tianjin, Hangzhou, Shandong, and Houjin would try their best to collect talents for the mainland cultural penetration strategy.
Provide support for the dissemination of literary and artistic works. Then, with tears in his eyes, Ding Ding made a tactful suggestion: "The TV series should have content that reflects the commercial activities of Australia and Song Dynasty. People say that we are thieves who are good at doing business.
We have to show them what we are good at. Not only are we good at making money, but anyone who comes to do business with us can make money. In this way, someone must bring goods to trade, so we might as well add the goods we need.
Into the script, hahaha..."
Damn it, Si Kaide, you are such a profiteer. Tens of thousands of alpacas are running wildly in the hearts of all the elders. However, after scolding, a vigorous advertising placement campaign has kicked off.
Ma Qianxu came back from the toilet, walked into the conference room waving his hands, and found that the vigorous discussion was not over yet. "The Story of Meiyang Village" had developed into "I Love Xiyang Town". Ma Qianxu quickly patted Xiao Zishan's shoulder,
They said something in a low voice, and then both of them laughed happily.
Ma Qianju walked back to his seat with a smile: "Stop, please go down and discuss the specific literary and artistic creation issues with Ding Ding alone, or open a new post on BBS, don't take up everyone's time here." This kind of thing everyone does.
Topics that can be combined into a few sentences need to constantly maintain the direction of discussion, otherwise there will be no results after several days.
Then he changed the topic and said to Ding Ding in a questioning tone: "As a strategic direction, I don't think there is any problem. The main work is on the content of cultural products. This is not something to be reviewed at this meeting. However,
As a plan, you don’t seem to have a budget for this.”
"I just talked about the first strategic direction, cultural carrier delivery. If you have any valuable suggestions, you can chat privately." Ding Ding, who was in a high-spirited state, still couldn't help but advertise himself again before turning around.
Come on, he waved his right hand in the air and pressed it heavily on the table, "My plan does not require a budget, only policies!"
This action is Lenin's classic shot in 1917. Tintin has performed it thousands of times in his mind. He originally wanted to tell the whole story and end it with this handsome action and the loud words "no money", winning a movie
I was amazed. As a result, I was forced to face the problem of not following the routine by the Governor, and my momentum was reduced by half.
To put it simply, in the process of delivering cultural products, commercial operation methods are used to make money and subsidize the upstream collection, sorting and processing links. After Ding Ding introduced the calculation of costs and income, a few big guys with some financial concepts came up.
It’s all a bit straightforward. You can understand that you can make money by selling books. How do you make money from folk arts and drama? Do you collect copyright taxes from actors and theater troupes?
Intellectual property rights were often ignored in old times, let alone the 17th century when there was almost no such awareness. The phenomenon of multiple births of many "hundred-year-old brands" in China has fully illustrated this point. As for "stealing art", that's more
It can be passed down as "good talk".
Even if the script that the publicity outlet worked so hard to compile can be sold for a good price at first, it will most likely be widely pirated once it gets started, and Tintin will not be able to get any income.
Ma Qianzhu looked at Wu De and then at Cheng Dong. The doubts written on their faces also showed that they did not believe in Ding Ding's plan. The silence of the two people also showed that the finance and planning did not want to offend.
People don't know what kind of work Ding Ding did beforehand, or they think it doesn't matter at all.
Cheng Dong's idea at this time is indeed what Ma Qianxu expected. It is not difficult to expose Ding Ding's plan from the perspective of budgetary rationality, but why is it necessary? Ding Ding can't find the money and this plan can't be carried out. Financial savings
There is nothing to lose, and you can use it as a bargaining chip when necessary.
Just when Ma Qian's attention was wandering, Wu De was actually looking at the expressions of the audience. The silence of Finance and Ma Du Gong at the same time, could it be that they had done some dirty PY transaction beforehand? Is this thing going to succeed in any case?
Wu De has little connection and cannot use many supplies, so just let the propaganda mouth do the work.
For the big guys here who hold real power, Ding Ding’s proposal is basically of a pragmatic nature. Not to mention his initiative to ask for no funds, even if he did, it would not cost much of the budget, and the impact on the entire finance is almost negligible.
As for performance, since there is no budget, it does not involve performance evaluation. Furthermore, regarding cultural penetration, various channels have been doing it to some extent over the years. Although this proposal is integrated from a strategic level, it also proposes some brand-new
operating model, but in essence it seems to be a bit of a waste of time.
Although the prospects are very attractive and feasible, in essence there does not seem to be much need for discussion.
Ding Ding looked at the silent venue with slight embarrassment. All the generous remarks he had prepared in advance had no chance to be used, so he had to swallow and continue to introduce. In an era without communication tools, in addition to paper novels and other carriers can be delivered remotely
, all other information exchanges rely on the flow of personnel. Therefore, in terms of promoting personnel exchanges, Ding Ding launched more than ten plans at once.
"... Establish an international student system to attract mainland youth, including five steps including selection, preparatory studies, study, employment, and return, so that young people in Ming Dynasty can experience life in Australia and Song Dynasty firsthand..."
"...Expand the business scope of Australia-Song Post, establish post offices in Tianjin, Shanghai and other places where conditions permit, and promote people-to-people exchanges between Ming Dynasty and Australia-Song..."
"...Establish short-term literary and art training courses at overseas stations to continuously teach Australian and Song cultural products to traditional artists..."
Ma Qianzhu smiled as he listened. This content sounds like a lot, but in fact there is not much that is new. Most of it is already within other work plans, such as the postal service. Li Yunxing’s post office has already opened services in Kaohsiung and
The branch in Jeju Island is currently cooperating with Qiwei on the postal agency business of Ming Dynasty and other countries in East Asia. I don’t know if Ding Ding has conspired with these departments or just copied other people’s plans from the work briefing.