Huang Yuanlao took charge of the photo studio project and immediately launched a special... no, started a special project. The photo studio was located on a branch street of Bairen Town. It was not far from the prosperous main street, but it was enough.
Secluded. Compared with other businesses, photo studios have fewer impulse purchases and rely mainly on word-of-mouth. However, they cannot be too far from the downtown area. If consumers have difficulty finding them, they will lose a lot of business.
In the old time and space, because of marketing tools such as the Internet and television, it didn’t matter if the photo studio was not in a business district. As long as it had a strong ability to attract customers, it didn’t matter if it was opened in an office building or a commercial center. But in this time and space, you still have to stay in
In a commercial area, there should be a more obvious door display.
As a TV migrant worker who went out for food every day, Huang Yaomin also did part-time wedding photography, private photography and other jobs, so he was quite familiar with this set of things. So he put a lot of thought into the location selection.
The photo studio has a small entrance, with only two rooms. One is the door and the other is a display window. Various "samples" are displayed in the display window. This is also the usual pattern of traditional photo studios. Because now the equipment, film and personnel are
Due to restrictions, wedding photography, artistic photos, etc. cannot be done in too many ways. We can only focus on daily life as the core of marketing, focusing on various commemorative photos and daily life photos.
There is no need for wedding photography or artistic photos, so naturally there is no need for too many sets and props, so the photo studio is not large.
In addition to the business hall, the first floor is a small studio, used for daily photography projects and the like. The second floor is more sophisticated and is also the focus of Huang Yuanlao's marketing.
In order to gain maximum attention, he adopted a greenhouse-style design on the second floor, setting aside a terrace area that accounts for two-thirds of the entire second floor. Except for a small part of this huge terrace that remains open to the air, it adopts a greenhouse-style design.
, from the roof to the walls, the entire building is made of iron frame inlaid with glass.
Adopting this kind of design is quite bold in Lingao. After all, the average temperature here is very high, and most of the time the greenhouse will most likely become a greenhouse. The reason why Huang Yaomin did this was not simply for the purpose of "attracting attention".
To a large extent, it is to meet the lighting needs for photography.
The lighting industry of the Senate can now mass-produce some lamps, including kerosene lamps, gas lamps, carbide lamps, carbon rod lamps, and carbon filament lamps that have only begun to appear in recent years. Some lamps have considerable lumens.
However, in Huang Yuanlao's opinion, most of them are not suitable for indoor shooting and lighting, and there are certain safety issues. Moreover, there is also a little bit of his personal aesthetic preference.
So he decided to use natural light as much as possible, and this greenhouse-style studio was designed according to his concept. Due to the shortage of lighting equipment, the Senate conducted a lot of research and practice on how to make full use of natural light, and thus was born
A rather complex shading system
, consisting of various curtains, blinds, tracks and reflectors. This system has also been introduced in the flower room studio of Coconut Grove Photo Studio. It was done by Lin Hanlong, the person in charge of the optical factory. By adjusting this system, it can be used in various places.
Introduce satisfactory light into the studio under various weather conditions.
This technique is not original to the patriarch. Leonardo da Vinci in the 16th century wrote in his works how to set up a venue suitable for obtaining the best light when painting portraits, how to arrange the distance between the model and the painter in what weather, and
A technology that is closely related to photographers: "original shadow box projection".
Lin Hanlong's set of equipment is very sophisticated. Not only does it come with a special user manual, but a technician is also sent to the photo studio for training.
Since a large amount of money was spent on this lighting system, the studio on the second floor naturally needs to create high-value products to make up for the cost. Therefore, this studio is mainly used to meet the needs of mid-to-high-end customers. Although color photography is not yet available,
But you might as well prepare some more props and costumes. For this reason, he specially customized many high-end costumes from Wanzi Pavilion.
Photography is a new thing, and most people have no idea about photography. Except for naturalized people who need to take photos to make certificates and files when they join the job, ordinary people have no experience in taking photos on weekdays, let alone the need. Therefore, this industry
You also have to cultivate customers’ consumption habits from scratch.
Fortunately, the Senate has begun to implement the ID photo system after the industrial port can stably produce photography supplies. As ID cards begin to be promoted throughout the country, the Coconut Grove Photo Studio has no worries about doing business.
However, Huang Yuanlao did not like this kind of business that relied on administrative policies to "feed". He was ambitious and wanted to open up more businesses.
Referring to the life history of photo studios in the old time and space, they were introduced roughly from the late Qing Dynasty. At first, they were regarded as "soul-taking", and then they were gradually accepted by the public in the 1920s, and commercialized photo studios emerged. In the 1930s,
It became "fashionable" after the 1950s, popularized after the 1950s, and
Wedding photography rose to prominence in the 1900s, and then declined with the popularity of digital photography in the early 20th century. In most parts of Hainan Island, it can probably be regarded as the 1920s. At least the common people no longer regard photography as "witchcraft". As for
Guangzhou is still at the level of the late Qing Dynasty for the time being.
Since photography is not regarded as a witchcraft, there is a prospect of commercialization. However, the common people do not have consumption habits yet, and they need to be guided and cultivated.
Fortunately, Lingao has a very big advantage, that is, among all the jurisdictions of the Senate, this is the place where the media industry has the deepest penetration. There are more than 20 popular newspapers and magazines published, and the subscription coverage reaches all the people.
More than 40% of the population. Photos published in newspapers and magazines are equivalent to advertisements, subtly integrating the concept of photography into life.
Of course, this alone was not enough, so Huang Yaomin also discussed an advertising cooperation project with Ding Ding, and published photo studio advertisements in major newspapers and magazines under the media group for one year. In addition to ordinary advertisements, it also included a number of soft advertisements, mainly
Through stories, novels, and comic strips, we promote concepts such as "go to a photo studio to take photos," "take photos on important days," and "keep the most beautiful moments."
He also discussed cooperation with the operators of the Plaid Skirt Club. He would take official photos for their "troupe" for free and put them on the actors' wall in the small theater. He also promised to take a photo album for the members free of charge after the advancement of photography technology.
The convenience of promoting the photo studio in the theater.
Naturally, Guangzhou is also under the care of Huang Yuanlao, but he can't take care of it at the moment. After all, the level of photography resources given to him is beyond LOW. For the time being, he will develop in Lingao, familiar with the technology, and also train a group of technical backbones.
Huang Yuanlao walked around the photo studio and "inspected and guided" the work. The Coconut Grove Photo Studio is about to open, and the hardware is basically in place. The remaining software projects such as various decorations and accessories are being stepped up.
It wouldn't take more than three or five days. He calculated that the Coconut Grove Photo Studio would be officially open for business before the next holiday.
Looking at the "photo studio" he built with his own hands, Huang Yuanlao couldn't help but feel proud. It's a pity that he can't set up a TV station now, otherwise he would have to find a station manager...
Seeing that the work was in full swing outside, he had nothing to guide him. So he decided to take a few photos of his maid first to test the quality of the newly delivered equipment and medicines. Due to quality control issues, the performance of each batch of consumables
They're all different. You can't be sure without actually taking pictures and taking a look.
The latest chapter of this novel is first released, please go and read it!
He asked the maid to change clothes, and then walked into the darkroom. He first put on gloves and a mask. It felt like he was walking into a chemical scene. There was no other way. The wet plate camera currently assigned to him was a wet plate camera, and he had to learn from the ancient wet plate camera.
The plate photography method has started to play, and there are some in wet plate photography DIY
The materials are flammable and toxic, so save your life and start with your own safety. Take out distilled water, a basin, a gram balance, an alcohol lamp, a beaker, a stirring rod, a large funnel, a test tube, a measuring cylinder, filter paper, a glass knife, and silver nitrate.
Water bath. Everything is ready to start construction.
First, pour the prepared collodion onto the glass plate, let the collodion quickly cover the entire glass plate, then pour the rest back into the bottle, and then shake the glass plate to make the emulsion surface smooth and even. Add silver nitrate
water bath so that it can be sensitive to light. Wait for four minutes, take out the glass plate, and cover the back with paper.
Wipe it clean and put it into the film folder. Returning to the studio, Huang Yaomin motioned to the maid to sit in front of the blue cloth background (because the wet plate is only sensitive to ultraviolet, blue light and part of visible light, and is weak to warm light).
Put an iron frame on the back of her head to fix it. She was born in that wet plate
In the 1960s, because of the long exposure time, if you want to get a good photo, you have to not move at all, even blink, for 5 to 10 seconds. Set up the gas lamp, wrap it in white cloth, adjust the focus, and install the film holder
Enter the camera, open the lens cover (the shutter of the wet plate camera is the lens cover), wait five seconds
Seconds, cover the lens cover, take out the film holder, return to the darkroom, pour the developer, shake the glass plate widely, the image will appear after 6-8 seconds, stop developing for about 15 seconds, rinse directly with water, use fixer to fix after washing.
It is dried to make the image brighter and brighter, and finally painted to finish.
Huang Yaomin looked at the final video and realized that it was a success in the first attempt and the effect was pretty good. However, the black and white photo of an Asian woman without makeup was still not photographed by Da Yang Ma. It seems that next time she will report it to the general office and approve a special fee or something like that.
.What we did just now was just a warm-up, now it’s time to get serious.
He glanced at the maid's clothes and signaled. The maid was stunned at first, but then she understood that she had been a photography model for Huang Yuanlao from time to time. Even so, the maid still hesitated at first, and then she understood.
When Huang Yaomin went to the locker room with a straight face, Huang Yaomin's PHS phone rang...