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Section 84 Cultural Bookstore

 Section 84 Cultural Bookstore

After meeting the new domestic servants, Zhao Yingong had already made a mental calculation - judging from the resources he currently had, it was not enough to directly intervene in the circulation of raw silk and cocoons. His capital was limited, and Delong initially established a foothold in the local area.

If it is not stable, it will definitely not be able to mobilize too much funds. In the end, the capitalists in Jiangnan will definitely be more difficult to deal with than those in Leizhou. Not only are they rich in capital, but they probably have many rich and powerful gentry and bureaucrats behind them. The situation is worse than that of Leizhou Station and Guangzhou.

It is much more difficult to stand up to the station, and you cannot directly touch the interests of local powerful people, so as to avoid encountering a strong backlash and falling short of success.

After thinking about it, the most suitable thing right now is to get involved in the production of raw silk. The most advantageous thing as a time traveler is of course to use Lingao's scientific and technological capabilities to open a modern semi-mechanized silk reeling factory to produce high-quality raw silk. Judging from Wang Siniang's description

, the local method of silk reeling not only has low production efficiency, but also has poor quality. If cheap and high-quality products produced in large-scale industrialization impact the existing market, it will change from quantitative to qualitative change very quickly.

The people most hurt by this are self-reliant silkworm farmers like the Shen family. Zhao Yingong has no doubt that once the silk reeling factory is put into operation, the impact will cause thousands of silkworm farmers to go bankrupt, lose their land and property, and live on the streets.

He is the instigator of all this.

However, this situation is beneficial to the Chuanchuan Group. The Senate's consistent policy towards agriculture is to destroy small production. A large and stable class of small farmers, whether they own land or sharecropping, is of no use to the Senate.

What we don't want to see is that the Senate needs a large amount of free and employable labor.

In addition to silk reeling, there is also great potential for intensive sericulture cultivation. Zhao Yingong has witnessed the productivity explosion brought about by the agricultural improvement and agricultural technology promotion in Lingao by the Agricultural Committee. If similar practices are also introduced to Hangzhou, the yields of mulberry leaves and silkworm cocoons will increase.

The quality will definitely be greatly improved.

However, both of these links relied on Lingao's technical and material support. Zhao Yingong himself knew nothing about silk reeling machines or sericulture. Zhao Yingong decided to stick to the old method and go to the field to investigate first.

He has made up his mind to open a silk reeling factory, but to open a silk reeling factory, he must solve a series of problems such as land, factory buildings, equipment, workers and sources of raw materials.

The technical content of the silk reeling factory is limited, so it is not difficult for the machinery factory to imitate a set of silk reeling equipment from the late 19th century. The silk reeling factory does not need much power equipment. It does not need a steam engine. A water wheel is enough. Zhao Yingong

When I originally designed "Through Textile Industry", I had considered water turbines.

To set up a factory and run a water turbine, you must have land. The land must be large enough and there must be a river nearby - whether you are growing mulberry or running a silk reeling factory, you do not need a large amount of water. These conditions must be met.

, Hangzhou city is obviously not suitable. You have to look outside the city.

Zhao Yingong had long planned for this land - he had long been interested in Fenghuang Mountain outside Fengshan Gate. This was the original location of the Southern Song Dynasty, and it was within the city during the Song and Yuan Dynasties. At the end of the Yuan Dynasty, Zhang Shicheng built the new city wall of Hangzhou.

Phoenix Mountain was blocked outside the city. The Southern Song Dynasty Palace on Phoenix Mountain suffered a fire in the 14th year of the Yuan Dynasty, and most of it was destroyed. Ten years later, Yang Lianzhenjia petitioned the Yuan court to use the building bases and remaining buildings of the Southern Song Dynasty Palace.

and building materials to build five Buddhist temples on Phoenix Mountain. These five temples were also annihilated in the Yuan Dynasty, and were finally completely destroyed in the war at the end of the Yuan Dynasty. By the end of the Ming Dynasty, Phoenix Mountain had completely become an inaccessible and deserted land. Zhao Yingong

I have already inquired about it - although this place is close to the city, it is a very lonely place, with almost no human habitation except for a few small villages.

But for Zhao Yingong, this place is very suitable. The land price in the deserted land will not be high, which meets his current limited economic conditions. Since he can build a palace, it can be seen that the local terrain will not be rugged and must be a relatively flat slope. In addition to building

In addition to houses, a large number of mulberry trees can be planted on slopes to provide mulberry leaves for sericulture. Moreover, Fenghuang Mountain is adjacent to the Zhonghe River on one side and the Qiantang River on the other. It is more convenient to divert water for power or production and living water. If you want to open more in the future,

Many factories can collect water and drain water nearby.

In the future, Hangzhou Station will also handle population transfers - it is very inappropriate to set up the purification camp in one's own residence. First, there is not such a big place. Second, this is a high-end residential area in the city. A large number of poor people entering and exiting Zhao's house are too annoying.

Pay attention. Phoenix Mountain is a place that is very close to the city and not attracting attention.

Finally, Fenghuang Mountain is close to the Qiantang River and is a commanding height of Fengshan Gate. When the Taiping Army attacked Hangzhou, they seized it as an important siege base. Controlling this place is equivalent to preparing a suitable dock for transferring refugees and receiving naval ships.

.As Zhao Yingong, who claims to be a descendant of the Song Dynasty, Phoenix Mountain also has special political significance. He must capture this commanding height.

Of course, the entire ruins of Fenghuang Mountain Palace start from Tiaobiwan in the south, to Wansongling in the north, along the west bank of the southern end of Zhonghe River in the east, and to the east foot of Fenghuang Mountain in the west, with a circumference of nine miles. Of course, Zhao Yingong did not have such a large area.

There was no need to buy them all because of his strength - after all, he was here to start an industry, not to build a Southern Song Dynasty palace ruins park for his own memory. He immediately ordered Cai Shi and Sun Wangcai to go to the local area to inquire about the land ownership situation and land ownership in the Phoenix Mountain area.

Approximate land prices, and at the same time explore "places where manors can be established."

He then drafted a telegram and reported his ideas and plans to the Foreign Intelligence Service in full, including the various supports he expected to receive: funds, machinery and equipment, and specialized technical personnel.

While waiting for a reply, Zhao Yingong looked around for other business opportunities - not only to make money, but also to try to open up the local social circle.

He has considered setting up a printing factory - movable type printing and lithographic printing are the easiest money-making technologies for the time travel group in this time and space, not to mention that they also have a large number of resources that can be "plagiarized". Especially since there are many processes

The originals were carefully collated in the old time and space, and these versions were reprinted in large numbers. The quality of the content can surpass the ordinary books sold in this time and space bookstore, not to mention the printing quality of the books themselves.

The engraving and printing industry in Jiangnan was famous at that time. This was closely related to the flourishing literary style in Jiangnan. Nanjing, Suzhou and Hangzhou all had large-scale bookshops, which integrated editing, publishing, printing and sales.

A sizable industry has been formed, so there is absolutely no shortage of market.

Moreover, books were an "elegant thing" in the concept of the time. After all, books are related to readers. In a society where knowledge is monopolized by a few people, books not only have practical value, but also have cultural and psychological significance, so printing books,

Bookshop owners who compile and sell books are relatively more "elegant" and tend to be "highly regarded" when interacting with literati.

However, printing plants still need equipment, technology and personnel. These things are currently only available in Lingao. As far as Zhao Yingong knows, so far, the problem of engraving typefaces in movable type printing and movable type casting has not been well solved.

Therefore, before departure, the person in charge of the printing office specifically asked him to look out for some skilled engraving craftsmen from the south of the Yangtze River to work in Gao. If the engraving craftsmen were good enough, they might also be able to carve the typefaces.

Thinking of this, Zhao Yingong couldn't help but secretly smile bitterly - it seems that it is really not easy to accomplish things alone. It is indeed very difficult to do it alone.

However, the difficulty of opening a bookstore was much smaller after all. Zhao Yingong thought that even if there was no movable type printing, it would not be a bad idea to directly adopt the woodblock printing industry. This is a ready-made technology in the local area. According to modern terms, the industry chain is complete, whether it is the raw materials for woodblock printing or printing.

The paper and engraving workers are readily available, you just need to invest.

After all, simply opening a bookstore is still a businessman's job. At most, scribes are "highly regarded" and are not truly treated as equals. They still need to be more elegant. Zhao Yingong suddenly thought of some so-called "cultural bookstores" opened in the old time.

They are all equipped with tea seats or coffee seats. People who buy books can read books at will, make a cup of tea and flip through the books. They don’t have to buy them, and the boss will earn tea money... Everyone also thinks it is very elegant and literary. This idea was introduced to the Ming Dynasty.

how?

To expand on my thoughts, this bookstore should have as many books as possible to create a library atmosphere. Not only should there be books such as classics and history, but also some so-called "Australian books" printed in Lingao. Whether these books are

The printing quality, paper and content are much better than those of this time and space book. It can be used as a "rare item" to attract readers - any business must have a "selling point".

In addition to books, he thought that he could also sell Australian paper, stationery and other small items. This would make it easier to distinguish from ordinary bookstores and avoid grabbing the business of ordinary bookstores. He could also set up a membership-based book lending mechanism to allow readers to

If you don’t buy a book, you can borrow it home for free and read it. Then, you can do a general survey of local acquaintances in the name of a registered member. Of course, the biggest benefit is "reputation". Ancient books are rare things, not only are there few types, but they are also expensive.

The average poor literati only has a few Four Books, Five Classics and contemporary essays that are necessary for exams. If he wants to read more books, he has to find people to borrow books, especially some large and rare books, which must be kept at home.

It is possible to borrow it only among people. Because books are rare, people who have books are generally not willing to lend them out easily. During this period, they will inevitably have to talk and ask for help. In ancient China, the concept of collecting and borrowing books was derived.

Countless topics, stories and legends emerged.


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