Why did Su Ze feel that the atmosphere was a bit weird when he returned to the dormitory?
"Boss, they two have figured it out." Zhao Yuncheng said excitedly: "It's all my credit."
"Go away." Zhang Yu finished laughing and scolded, and said seriously to Su Ze: "Boss, we have thought about it. We will find a suitable character for ourselves as soon as possible, improve our acting skills, and hang out with you from now on!"
Ding Feng said sincerely: "Yes, boss, please support me in the future!"
Su Ze was a little confused, that's all for Zhang Yu, why was Ding Feng, an arrogant man, also?
Although I don’t understand, it’s a good thing. After all, they are all classmates who know the basics. There are three gangs of one good guy. With Zhao Yuncheng and Zhang Yudingfeng beside him, even a fight is not in vain.
Call Hu Jianfeng out, and the five of them go out for a big drink. Many things are openly discussed, and the relationship becomes more open, especially with Ding Feng. Damn it, even Zhang Yu is afraid of this kid kneeling down and licking him!
Su Ze was very happy. Together with Zhang Zifeng and Hu Lei, he already had strong soldiers and horses around him. It would be convenient for him to do anything in the future. Of course, the more such classmates, the better. They would all be the future disciples of the Kanze Studio. Let Kong Xue train them well.
Time passed peacefully in college, and in the blink of an eye another month and a half passed, and in early April we finally received the news that A Spoon was ready to be released.
"April?" Kong Xuedao said, "Not bad. It's better than March. After all, there is the Tomb Sweeping Day holiday now."
Su Ze nodded. Although it was a small-budget literary film with a full investment of less than five million, no one wanted to lose money. It would be better if the box office could be higher.
"Now it depends on how much film scheduling the theaters give." Kong Xue joked: "It is probably hard for outsiders to imagine that Liu Tianwang and Huang Jiaozhu can schedule more films for their own movies, and they work hard to drink with them almost every day before the release."
“Even Yu Dong, chairman of Bona, said that arranging movies is all about wine!”
We are no strangers to these things, and the China Theater Library has a lot of experience. Film scheduling is indeed the first productivity of the theater, and its quality directly affects 10%-20% of the box office.
But this thing is very subjective. Except for some common sense errors, such as 2D theater screening and 3D screening, screening still continuing after the key has expired, too many times in and out at the same time, etc., there is basically no right or wrong or standard answer.
Summarize in eight words:
The shop bullies the customers, and the customers bully the shop.
For example, for Hollywood blockbusters, pre-publicity by top celebrities and the market’s confidence in Hollywood-produced products, more than 35% of them are basic operations in the first three days of release.
Especially awesome ones like Marvel Transformers are 85% or even 100%!
There is no other way, people can just make money.
Kong Xuedao: "Chen Jianbing is still a little impatient. If we wait until the protection month to be released, I think the box office will be more stable."
"It was too late at that time. The golden rooster was okay, but the golden horse was probably too late." Su Ze shook his head and said, "A spoon is rushing to win the prize."
Kong Xue was dumbfounded. Thinking about it, since even the director Chen Jianbing doesn't have much expectations for the box office, it is true that the sooner it is released, the better. The longer the word-of-mouth fermentation time is more conducive to winning awards.
June, July and August are known as Domestic Protection Months, but they are also the summer months. Even if there are no Hollywood blockbusters, isn’t it a must-have for military strategists?
Especially in the past two years, there have been several relatively bad films, such as "Private XX" and "One Step to XX". Nowadays, theaters have become more sophisticated and are wary of so-called top directors.
To be polite, let’s screen the blockbusters at a relatively even rate of 30%, with some small films interspersed in between. But what if a certain film doesn’t do well at the box office on the first day or for at most three days?
It doesn’t matter which generation of directors you have, it won’t work!
"The news I have received so far is that there are no powerful opponents. There are two blockbusters, but they are not crushing level."
Kong Xue predicted: "There are two other low-budget art films with unknown directors, and they are probably cannon fodder for one-day box office."
Su Ze was noncommittal. Thousands of films are produced and reviewed every year, and only one out of ten can actually be seen by the audience in the theater.
This is why more and more online majors are emerging. Instead of being manipulated by theaters and reduced to cannon fodder, they simply make a desperate effort to cooperate with online platforms and try their best to turn bicycles into motorcycles.
Not to mention the new director, have you heard of Wang Xiaoshuai?
Last year, the new film Intruder was released. Guess what the film schedule was?
One point five percent!
Do you think this is the end?
At the same time is Fast and Furious 7!
The number of screenings alone exceeded 10,000, the daytime film schedule exceeded 60%, the total number of screenings in one day exceeded 95,000, and the box office on the first day easily exceeded 400 million.
Let’s look at Wang Xiaoshuai again. Although he has a good reputation, his film schedule is only 1.5%, with just over 2,000 shows nationwide?
The box office on the first day was 500,000!
Of course, this kind of thing ultimately depends on the attendance rate. Even if the film schedule is mediocre at first but the audience is willing to spend money to buy tickets, a Jedi counterattack can still be staged.
It may seem like it is increasing or decreasing, but in fact it is a huge difference. Reducing the number of screenings means that the popularity of the film is going downhill, and it will soon be unable to stop and it will plummet.
Increasing the number of screenings means the seeds are blooming steadily. If tickets are hard to come by, it will often give the audience the illusion that "this movie is awesome", and the herd mentality will make it easier for swarms to snap up.
"How will Chen Jianbing's road show be arranged?" Kong Xue asked with concern: "Do I need you to ask for leave?"
Su Ze shook his head and said: "It shouldn't be necessary. Just spend two days on the weekend and travel around the capital. After all, they are the hot spots. We may arrange an official media meeting."
Kong Xue took notes and wrote down that these needed to be arranged in advance. After all, movie promotion is one of the actors' jobs. If it's really difficult, just ask for two days off. After all, Chen Jianbing is also a master of Chinese drama, so he still has some face.
Chen Jianbing only mentioned this briefly, and Su Ze didn't care. To be fair, he didn't like running around on road shows, and he hated competing with the media for wits and wits.
Especially for newcomers, according to Zhang Zifeng: Every word and every word must be carefully considered, as it may offend others!
During the filming of Psychological Crimes during the winter vacation, my sister did not participate in the publicity and roadshows. It didn’t matter whether Zhang Zifeng, Xiao Yang, and Zhu Yuanyuan went there. After all, no one knew who Su Ze was.
A spoon must participate and even be prepared to walk on the red carpet. This is also Chen Jianbing's exact words.
There is no other way, Uncle Chen is eager to win the prize!
Kong Xuemei sips her coffee. Even though her sister is making a lot of money at the box office, for Su Ze's personal development, a spoon is the key.
Not to mention winning the Golden Rooster and Golden Horse, even being shortlisted is a huge halo for newcomers. From now on, they will have full qualifications. Next time I fight for a role, I can straighten my back and say:
Our Su Ze is the one who nominated the Golden Rooster and Golden Horse!
So I am full of expectations. It may be difficult to get a role directly. At least one audition opportunity is guaranteed. Even if you face several top directors with this qualification, it will not be shameful.
Chen Jianbing is not like a cat or a dog in the industry. The newcomer being favored by him is a kind of proof in itself. You must know that Su Ze was only a freshman at the time.