Time has come to the end of February, and the last episode of "White Night Chase" has lived up to expectations, with over one billion views and a Douban score of 9.1, making it one of the classics of domestic TV dramas.
"Harper's Bazaar wants to make an appointment for the March cover." Kong Xue said happily to Su Ze, "What a great opportunity. This is your first five major achievements!"
Su Ze pouted, what are the five major achievements? They are just a few magazines.
"Look at Qian Xi's achievements." She had already known this boy's disapproving attitude. Kong Xue could only point out her peers and stimulate her: "The cover achievements of the five major men's magazines and the five major women's magazines."
Su Ze was a little curious. Actors are actors, and the fashion industry is not a place where models just make a living?
"You're still too young!" Kong Xue said in annoyance: "Now the entertainment industry and the fashion industry have long been inseparable."
It didn't matter before, after all, it was far away from the magazine cover, but it definitely doesn't matter now. A well-established second-tier popular male star doesn't understand the rules of the fashion game?
I can't stand it!
"Okay, okay, tell me." Seeing Kong Xue's reluctance, Su Ze said helplessly: "I'm listening."
"Vogue, elle, Harper's bazaar, cosmopolitan, marie claire, are the five legendary women's magazines."
"GQ, Esquire, Harper's Bazaar Men, Men's Fashion, and Esquire are the top five men's magazines, remember?"
Su Ze chuckled, why are there no playboys and men's clothing?
Shishi brought a large stack of various magazines. Kong Xue picked up one and pointed to the cover: "This is the cover of last December, a collection of men and women including Zhou Xun, Hu Ge, Liu Wen, Qian Xi, and Li Yunchun."
"This is the first time Qian Xi was invited to appear on ELLE on April 8, 2020. In two and a half years, he has unlocked all five major magazine cover achievements, and at the same time set a record for being the youngest person to complete the top ten main magazine covers."
Su Ze looked at the colorful magazines in front of him. It sounded like bluffing, but what's the use to an actor?
"I also know that the professionalism is definitely not as good as the three major awards, but the most important criterion for measuring the value of a star is fashion attributes."
Kong Xue said seriously: "Why can Qian Xi be recognized by all the top magazines? He is not stupid, so why should he give him a bad thumbs up?"
"To put it bluntly, it's still business. Every time I ask Qian Xi to do the cover, no matter what magazine, no matter whether it publishes 50,000 or even 100,000 copies, it will be sold out 100% of the time!"
"That's why."
Su Ze suddenly realized that this was the case.
Open Harper's Bazaar, and a copy is priced at 20, even if 50,000 copies are distributed every month?
one million?
Is Datou still doing various advertising endorsements?
What a good deal!
"Understood?" Kong Xue hummed softly: "They are all human beings, and they can calculate the accounts clearly."
"Magazines definitely shoot celebrities for traffic. Regardless of whether their fans can support them or not, sales figures can be said to be a mystery. No matter how much they sell, it's just a drop in the bucket."
"The main thing is advertising endorsements. What the celebrities wear on the cover is the key."
"International major magazine covers only accept sponsorships and cooperation from major sponsor brands for limited-year frames. This means that celebrities must first be recognized by international first-line luxury brand customers. This is the true reflection of commercial value!"
Su Ze was stunned and asked curiously: "Then why should I?"
Kong Xue smiled elegantly, took out a contract and handed it over, saying confidently: "Armani, let's take a look."
When Su Ze saw it, it turned out to be Armani’s endorsement?
"armani junior" Kong Xue said with a smile: "The spokesperson of Armani Junior branch in China."
"The Eight Great Red Bloods are the most luxurious!"
Seeing that Su Ze was confused, he explained: "Givenchy, Giorgio Armani, Valentino, Yves Saint Laurent, Versace, Hermes, Lanvin,
Burberry."
"It is said to be the most luxurious among the eight red blood brands. In fact, Hermès is best known and most valuable only for its leather goods, and its other items are not necessarily higher than other luxury brands."
"As for Armani, haute couture, ga, collezioni, emporio, casa, jeans..."
"There are eight major branches, and what we got is the shonen series."
Su Ze listened and read the contract. It was definitely okay to have Kong Xue to worry about. He was quite satisfied with being an Armani spokesperson. After all, he usually wears his clothes.
We have worked together on several red carpets and are considered old acquaintances. Of course, once you become Armani, forget about other luxury clothes.
Kong Xue took a sip of coffee and continued: "GA is the most expensive series of ready-to-wear. They are all private high-end models, absolutely the most luxurious. EA is equivalent to the GA secondary line, or the youth version, which is cheaper but also high-end luxury."
"Your goal is Brother Hu, and now he has become a global spokesperson!"
"Then there is Qian Xi, who worked with many people and became the global spokesperson of EA last year, and Wen Qi, who was nominated as the best actress in the Academy Awards and became the spokesperson of EA's girl branch."
"Earlier, Song Weilong, Nursery Rhymes, and pianist Wu Muye were also endorsed by branch lines. Let's not mention it in a minor way."
Su Ze rolled his eyes, Sister Kong, isn't she in a bad tone now?
"It's very simple for Armani to choose people. They are either middle-aged students or middle-aged talents suitable for GA, or young and traffic-savvy people suitable for EA."
"Brother Hu, Qian Xi is the strongest representative, and of course you are included now!"
"I don't have a problem." Su Ze simply read the cooperation and said nonchalantly: "You just have to figure it out. It's good that you don't have to spend money to buy clothes in the future."
"You kid!" Kong Xue was both angry and funny. Is this the Armani endorsement in your eyes?
"Forget it, this March Harper's Bazaar is sponsored by Armani. Once the contract is signed, let's have dinner with the senior management there in the next two days."
Seeing Su Ze frowning, he said directly: "Mr. Qin is going too!"
Su Ze was stunned for a moment.
Kong Xue was speechless. This guy was good at everything, but he was too homely. How could a popular second-tier star like to stay at home?
Su Ze couldn't help it. Whoever entered the system to train others would just lie down and sleep!
"As long as you sign a contract with a top luxury brand and unlock any of the five major brands, you will officially open up the fashion industry."
Kong Xue said with satisfaction: "In the fashion industry, everyone is in the same circle. If the top five magazines don't like a star, they will never be able to get into the circle."
"As long as one of them approves, you can unlock the others sooner or later. As for the speed, it all depends on popularity and strength."
"For example Qianxi."
Su Ze waved his hand and said, "I know, is it right to kill Qian Xi and destroy Brother Hu?"
Kong Xue sighed, she was a Buddhist, and she didn't care about anything except filming. If it had been someone else, she would have been so excited that her announcements would be all over the place.
But this one in front of me?
Simply!
Hey, forget it, the Su family is still not short of money, why should they let their precious son be so tired? Isn’t it nice to have quiet time?
Of course, changing the perspective is actually better for future development. Look at Hu Ge and Qian Xi, which one is not a veteran cadre.
Be indifferent to fame and fortune, be down-to-earth, and never forget your original intention...
Basically not a variety show, private life is kept strictly confidential, and fans are kept at a safe distance...
Nowadays, the more you don’t want something, the more others try to make up for it!
The more you pretend not to care, the more people will look at you with admiration!
The more indifferent you are, the more people will praise you!