It was early June, and The Invisible Guest was officially scheduled to be released on the weekend. It was originally planned to be released in the summer, but after consideration, it was moved forward.
Because there is nothing available during this half-month period!
"There are only two movies so far, both of which are low-budget." Kong Xue handed the collected information to Su Ze and explained: "One is a romance movie and one is an action movie."
Su Ze took it and read it quickly. They were all works by unknown directors. The investment was only tens of millions, so the basic problems were not big.
"We have already made an agreement with the theater chain, and the film scheduling rate will be 20% in the first three days." Kong Xue said with a smile, "The subsequent increases will be based on the box office."
Su Ze pouted, sister, you are quite confident.
Just say increment?
Seeing Su Ze's thoughts, Kong Xue smiled and scolded: "You can't do your own good acting?"
Su Ze smiled.
"No kidding, let's get down to business." Kong Xue suddenly said seriously: "How about we play something big!"
"Big?" Su Ze was stunned for a moment, then realized: "A bet?"
"That's right." Kong Xue said excitedly: "With the invisible guests and the final publicity investment, it was only over 8 million. The box office of 30 million can easily make back the money. The rest is all earned by us."
"While no one is paying attention, the theater chain doesn't pay much attention to it, and the schedule is so good, why don't you take a gamble at the right time and place?"
Su Ze frowned, not wanting to be too aggressive. Although betting is nothing new, there are many big players.
For example, Xu Dabald's New Year's Eve film, if he wasn't too eager to gamble, would he dare to risk the disapproval of the world and break the rules?
"Mr. Qin's intention is for you to decide." Of course Kong Xue understood Su Ze's character and encouraged: "It's just a business transaction. The outcome of the bet will also depend on the strength of the work. You decide for yourself."
"Business behavior?" Su Ze nodded. After all, Jin Ze was no longer a newbie, because Bai Ye Chai Murder was well-known in the circle. The reason why Kong Xue chose the riskiest bet was also for long-term considerations.
This is a classic battle of defeating more with less. Today, with abundant capital, the so-called investment of tens of millions is already the minimum threshold for a movie to be released.
What is the most talked about?
Use small things to make a big difference!
Since you have confidence in the invisible guest, why not pursue the victory?
Give it a try and turn your bicycle into a motorcycle!
Kong Xue waited quietly for the results. This bet seemed serious, but in fact the risk was not high. First of all, the cost of invisible customers was very low, with six million for production, three million for promotion, and a top ten million investment.
After adding various operations, the full amount that the studio needs to bear is only 6 million, which is completely manageable.
The Silent Truth can easily cover all the expenses in one film.
Then the schedule is very cooperative. Last year, even if June was the off-season, there would not be only three movies released. This time it is simply a miracle.
Although it is only half a month, it is enough for the rise of the movie. Theaters are bitches. No matter what the subject matter, as long as it can make money, I can't wait to have a full schedule every day!
Learn about 80% of Hollywood blockbusters’ schedule.
That’s still the National Day period!
If everything goes well, the invisible guest can suddenly emerge, gain a foothold in one week, and become famous in half a month. Even if there is only the second half of the month left, as long as the film schedule can reach 60%...
Make big money!
The first one to take advantage of the situation was Journey to the West: Conquering the Demons, which was released in 2013. The Wang brothers had a guaranteed box office of 88 million, and the final box office was 1.3 billion. It made a lot of money, at least 400 million.
In 2016, the mermaids bet again, with a guarantee of 2 billion, Star Master is still Star Master, and the final 3.4 billion box office proved everything.
Then various things started, such as Emotion, Hong Kong, Wolf Warrior 2...
Of course, there are also cases of overturning, let’s find out about it in Ip Man 3.
"How much do you plan to order?" Su Ze asked seriously.
"I have inquired about the issuer, and they estimate that it is 80 million." Kong Xue said seriously.
"Eighty million?" Su Ze was silent. According to the box office formula, regardless of the theme or lineup investment of Invisible Guests, 80 million is definitely the ceiling.
"I'm sure we can talk about 70 million!" Kong Xue said confidently: "Maybe we need to give up a little bit on the final share. After all, we don't have many chips, and Bona has a greater say."
"The box office share should be increased by fifty percent!"
Su Ze closed his eyes. This decision was very important. If there was a bet, the invisible guest would have to give someone else 70 million in cash as a guarantee!
The box office exceeded 70 million, and the movie's share was increased from 35% to 50%, and the other party was even asked to bear miscellaneous publicity and distribution expenses.
"I'm going to get a step-by-step share." Seeing Su Ze relent, Kong Xue took advantage of the heat and said, "We will start with a minimum guarantee of 70 million, and in the second stage it will be 100 million, then 150 million, and finally 200 million."
"Let's get 90% of the final target!"
"If it goes well, not only distribution, but also theater chains can join the game!"
Su Ze took a deep breath, domineering!
In other words, as long as the box office of invisible guests can exceed 200 million, then Bona will be Kanazawa's tool!
Recalling every detail from receiving the script to filming, Su Ze fell into deep thought again. After asking himself, he was full of confidence in this work, and it was even the second satisfactory work after White Night.
Both director Xin Yukun and his opponent Liu Lin are rare partners, especially Liu Lin, who has performed in the most enjoyable work since her debut.
But art is art, and business is business. If it operates quietly and normally, invisible customers will get back their money 100%, and there is a high probability that they will make money, no matter how much it is.
But participating in betting?
You don't need to ask Su Ze to know that the current studio cannot afford 70 million, and the gap must be made up by the family. After all, he debuted late and only started to make money last year.
"Mr. Qin said there's no need to worry." Kong Xue comforted, "As long as we have confidence in the work, we can take a gamble."
Su Ze nodded. It is estimated that not only his mother, but also his father would like to participate in the bet. If Kanazawa wants to make a name in the investment circle, can he do it without taking a different approach?
The brave ones are exhausted, and the timid ones are starved to death. What if you don’t even dare to invest in your own studio and work on a film starring your own son?
Have fun!
"Then give it a try." Su Ze made up his mind. If he failed, he would have to make money to support his family. Now he was an actor with a salary of 6 million, so working hard would not be a big problem.
"Okay!" Kong Xue was not surprised by this result. After all, he was facing the successor of the Su family. It was disappointing to have no courage at all.
There are benefits to this matter regardless of success or failure. The best thing is to win the bet, not to mention the huge amount of money, it can also completely establish Kanazawa's reputation and truly step into the core circle of investment.
Even if it fails, it can be borne. Now the studio can spend more than 40 million, and the Su family will invest more than 20 million. This loss is nothing to the Su Group.
According to Chairman Su’s words: Even if you smash it, you must let others hear it!
If it sounds good, it will cost you thousands of gold to buy horse bones; if it sounds bad, it will make you stupid and spend too much money.
Don’t underestimate this name. Isn’t the investment world just about heartbeats?