After finishing filming and returning to the capital, with half a month to go before the New Year, Kong Xue saw Su Ze's tanned face and without saying a word, she beat her feet and chest.
Various high-end spas are available!
Su Ze enjoys leisurely life, but the conditions for filming Mountains and Seas were very difficult. It was the most difficult environment since his debut.
People can be free, but studios are very busy. The reason is very simple. Explosive Silence was released during the Spring Festival.
I'm a little surprised by this result. I wonder if Xin Yukun succeeded in floating because of the invisible guest?
Or is Fatty Bonayu eager to make a comeback?
Of course, there was no betting this time, Burst Silent was handed over to Bona for distribution as usual, and Kanazawa did all the publicity by himself, so that the money would not go to outsiders.
It has to be said that after two years of training, Kanazawa is no longer a newbie. He has the right to speak regardless of channels or connections. Although he is not as good as several big leaders, he should not be underestimated.
Especially for the fan group, because Su Ze is so ambitious and popular with the public, as long as a new work is released, whether it is a TV series or a movie, it will easily attract widespread attention.
Publicity is very simple, just put the news out and set the trigger, and everything will fall into place easily.
This is the reputation and appeal accumulated from each outstanding work!
It is also the audience’s trust and affirmation of Su Ze’s acting skills and character!
The products produced by Su Ze must be top quality!
In the next half month, I started to run road shows, visiting first-tier cities, and meeting local fans to communicate and express feelings.
Su Ze is very grateful to his true fans. He spends his own money every time for promotions and follows them everywhere, especially the more than a dozen die-hard fans who can even call them by their names.
Initially, Kong Seol was worried about sasaeng, fearing that going too far would cause safety issues, but over time, she discovered that fans were surprisingly calm and rational?
According to their words: What we like about Team Guan is his attitude of not letting strangers in!
Awesome!
Awesome!
Su Ze: "..."
It has to be said that birds of a feather flock together, because Su Ze is low-key and introverted, and has similar fans. He is one of the few rational star chasers in the industry. Their ages range from 20 to 35, and many of them are urban white-collar workers.
Compared with the children who chase idols, this group of people are more rational and calm. They like Su Ze through his works and appreciate his acting skills and works. Many of them are fans of suspense and mystery, and their personalities are similar.
After all, most of the works since his debut have been suspense themes, and they are also the mainstay of the fan base. Although the number of people is not as large as that of the top players, their ideas are clear, their purpose is strong, and their combat effectiveness is not weak at all.
What's more, having too many fans is just the tip of the iceberg. Popularity is the key to appeal. Let's see which billionaire actor can be won by fans?
To put it bluntly, we still have to rely on word-of-mouth from the audience, especially today with the explosion of information, whoever has tap water will win the world!
According to professional data analysis, for a work with a level of over 100 million, the final box office will be no more than 200 million despite the indiscriminate promotion and operation. Any more is nonsense.
If the audience is not stupid, it will be obvious at a glance whether it is a bad show or not. Some people may pay attention or even buy tickets because of the subject matter or a favorite actor, but if the level is not good, it is not good. If you come out, you will definitely be scolded.
But for a work with a revenue of over 300 million, the box office may exceed 700 million or even 1 billion through effective publicity.
As long as there is a selling point and the quality is so-so, even if the audience is dissatisfied after watching it, they will not complain. After all, watching movies is just for fun and entertainment. Who would make trouble for themselves over the thirty or fifty yuan ticket price?
So with luck, the box office may double or even counterattack.
The final works with excellent standards, especially comedy and action special effects themes, easily exceeded 1 billion or 2 billion, and even created box office myths.
Wolf Warrior, Charlotte's Trouble, Thailand, The Wandering Earth, Journey to the West...
They are all perfect cases!
The reason why I chose to release "Breaking Silence" during the prime time period during the Spring Festival was to take a gamble. Although the competition is fierce, the box office market is bigger, and this is the only one with a suspense theme.
The three major productions will then fight to the death, which may benefit the silent fisherman. Anyway, the theater chain can only give 18% of the national film schedule on the first day, and then the follow-up will be based on the box office.
Compared with not being able to see the guests, it is already an improvement. On the one hand, it is because of Bona, and on the other hand, it is because of Su Ze.
After all, he is the most beautiful cub this year. He pursues evil in the white night and silences the truth to directly become a god. With the golden eagle's aura of being the emperor, the theaters must give him some face.
Not only that, there were also many people who wanted to bet, but Kong Xue rejected them outright.
Nonsense, the invisible guest last time was called Dugu Yihuan. Now it explodes silently and steadily. Isn’t it good to play steadily?
Bet on your mother's legs!
The final cost of the additional publicity was just over 33 million, and the money would be recouped if the box office exceeded 100 million. Considering the scale of the Spring Festival release, the pressure is basically not great.
There are many external publicity points: Xin Yukun’s second suspense masterpiece The Invisible Guest!
Xin Yukun and Su Ze once again join forces to create a brain-burning feast!
The movie version of Silent Truth makes its debut!
There are two things in the world that cannot be looked at directly: one is the sun, and the other is the human heart!
Along with various publicity campaigns and Su Ze's road show, Burst of Silence quickly attracted widespread attention, especially suspense fans, who rushed to tell each other and expressed their great expectations.
These are the basics that have been accumulated with good intentions. As long as they are here, the box office will be guaranteed and will not be too bad.
Then rely on hard power and word of mouth from the audience who have watched it to attract more passers-by to the cinema and buy tickets with real money to support their favorite actors.
This is a long process.
According to Kong Xue's data analysis, Su Ze's appeal is now the first in the suspense field, with a conversion rate of at least 70% or even higher.
Psychological Crime, White Night Chase, The Invisible Guest, and The Silent Truth are all part of the tetralogy.
It is no exaggeration to say that Su Ze now is the Bai Yueguang in the hearts of all suspense fans!
Don't underestimate them. There are 1.4 billion people in the country. A conservative estimate of 100 million people are willing to spend money to watch movies. Even if only 5 out of 100 people like suspense and brain-burning...
A total of five million viewers!
Among them, three million people are willing to buy tickets because of Su Ze. Each ticket costs RMB 35, and the box office has exceeded 100 million!
This is called the basic disk!
Just like playing with a snowball, the hardest part is not after it starts rolling, but the beginning of accumulating small snowballs.
Once the original accumulation is completed, word-of-mouth slowly ferments, and various publicity and guidance are added, fans can continue to light up the fire, and it can easily detonate.
The invisible guests are the best proof.
Su Ze came to the Burst Silent premiere on Friday night, faced dozens of media, stood under the flashing lights, and accepted various questions.
"Can Su Ze talk about the emotional journey of filming Burst and Silence?"
"What is the difference between this work and The Invisible Guest?"
"How does it feel to work with director Xin Yukun again?"
“What can you expect from the box office?”
"Why wasn't Zhang Zifeng invited to star?"
"What have you been busy with lately?"
Kong Xue looked at Su Ze who was at ease, and recalled the scene when someone made things difficult for him with a spoon, which was vivid in his mind.