This is killing the chicken to lay the egg, and the audience is not stupid. Once, twice or three times, the reputation will collapse.
A truly ambitious screenwriter would definitely not do this, but how many millions of cash are in front of them and they won’t be tempted?
I gritted my teeth and comforted myself: Isn’t it just about making money?
No shame!
There are many such things. Every day people come to Kanazawa with so-called excellent scripts for cooperation projects. It cannot be said that they all have evil intentions, but nine times out of ten, they are companies with leather goods.
Today's Kanazawa can no longer be considered a complete agency. Although many actors have been signed, the contracts are very loose and they are more like alliances.
For example, Zhao Yuncheng, Hu Lei and others have a lot of autonomy in choosing scripts and roles, not only for projects invested by Kanazawa, but also for projects from other companies.
Especially Zhao Yuncheng, who is already a well-known tough guy character. The two works with high ratings were co-operated with other companies, and Kanazawa was just a supporter.
As long as the company has its own projects, it will definitely give priority to its own people, but not whoever wants to act can act. They must go through an audition and let the director decide the specific role.
This is why we need more actors of all ages to join us, especially those from the Mesozoic generation, who are in their thirties to fifties and are the most in-demand talents.
Su Ze would not look for people like this randomly. It is the minimum principle to prefer to be lacking rather than excessive. Basically, they are discovered during the cooperation process, and then contact and inspect their character, and finally invite them to join.
Most of them succeed, but some fail. It doesn't matter, sincerity has been conveyed, and there is always an opportunity for cooperation.
There are many unknown acting schools, far more than the audience imagines, but they are not seen by the public for various reasons, and there is nothing they can do about it.
After all, the pyramid structure is the fundamental rule of mankind, and it is the same in any industry. Only a small number of people are destined to be at the top.
The right time, right place and right people are indispensable.
So Su Ze is very self-sufficient and even wonders if the system has its own lucky attribute?
The time has come to mid-March, when the major event in life is about to be officially released. The good news is that there are very few opponents at the same time this year, and the major event in life is even the biggest one?
After all, the male protagonist is Su Ze!
Theaters give face to them, with a 40% screening rate on the first day?
Su Ze was shocked!
He is a bastard who does not take advantage of it. If he dares to give it, he dares to ask for it. The countdown to the release has officially begun, and Kanazawa is going all out to promote and build momentum.
Su Ze's first work about life and death!
Comparable to an embalmer in an island country!
There is no big deal between life and death, follow Su Ze to experience life!
This is a major event in life that you can’t miss!
Fans rush to tell each other, spread the news in a small area, and spread it bit by bit. This is also Kong Xue's strategy. You can't directly hit the hot search, in case word of mouth spreads...
Test the waters first, and as long as the reaction is good, then blow the fuse and use the popularity of passers-by to turn the tables. This routine has been played thoroughly.
As long as the box office is acceptable, theaters are eager to extend the schedule. After all, there are only a few Qingming festivals available, and they are idle. They hope that there will be hot hits to support the box office.
If the reputation is good, from March 20th to April 10th, the schedule will be at least 20 days including a three-day holiday.
No hurries!
After a few movies were released, Su Ze could only sigh that choosing a schedule is also a metaphysics.
Sometimes there may not be anyone who can hit the prime time slot that you think of?
Instead, what do you think of the off-season results?
Fighting between gods!
Of course, the two prime times during the Spring Festival and National Day are prime times. There is no other way. Wherever the box office is, it is a battleground for military strategists.
Several major giants break the market every year. For Kanazawa, it is more advantageous to invest in works in the off-season. No matter what the subject matter is, as long as it is good-looking, the audience will pay for it.
It seems simple, but in fact there are very few companies that can do it. First of all, not every company has an actor named Su Ze.
With Su Ze's current salary, it would be impossible to even think about it if he didn't have 15 million!
A simple calculation: the male protagonist paid tens of millions of dollars to hire Su Ze, but what about the female protagonist?
At least they must be of the same level to be ranked first, right?
The male and female protagonists are so awesome, so the other supporting characters shouldn’t be too sexy, right?
The cast is so strong, where is the director?
What about the team?
What about the shooting scene?
What about Xuanfa?
With one operation, you can easily invest over 100 million!
The box office must be at least 4 to 5 billion to recover the cost!
How many people can play like this now?
Money laundering does not count!
This is Kanazawa's greatest confidence and competitiveness. In the works invested by his company, Su Ze is the leading actor, and the scripts are carefully selected. Even if the director is a newcomer, such as Liu Jiangjiang, he can still produce good works if he works slowly.
The King of Suspense, the Flying Golden Eagle Double Movie King, the Tokyo International Best Actor...
Could it be fake?
It is no exaggeration to say that Su Ze's current popularity and audience influence are no worse than those billionaires!
This is the record accumulated from one drama after another!
The audience believes in Su Ze!
As long as it's Su Zeyan's work, it won't be bad!
This is box office appeal!
Of course, there is also some kind of pressure, so Kong Xue chose a low-key mode to try the waters before the big event in life. The box office in the first three days does not matter, as long as the reputation is good, the best way is to slowly work hard.
Anyway, the investment was only 15 million, and 50 million was easily recovered at the box office. For Kanazawa, money really didn't matter, and nothing was as important as Su Ze's reputation!
There was no road show. At the premiere, Su Ze and his team simply met with the media, and then quietly watched the movie with the audience.
The whole audience burst into tears!
Even the reporters cried!
Life's Events was officially released, with a box office of 8.9 million on the first day. After all, it was not a weekend, and it did not undergo large-scale publicity. This result is already very good.
The most surprising thing is the rating. Douban started as high as 9.6!
More than 5,000 people gave it five-star reviews!
Zero bad reviews!
Then the reputation exploded!
On the second weekend, the box office doubled to over 20 million, on the third day it was 28 million, on the fourth day it was 43 million, and on the fifth day it easily exceeded 60 million!
Even the theaters were shocked, what the hell is this called off-season?
The film scheduling rate is immediately full, a solid 80%!
More and more viewers know that a movie called Life Events has been released. Is there anyone who doesn’t cry after watching it?
Tragedy is a rarer treasure than comedy, and to some extent more decompressing than laughter, and then...
The box office in the first week exceeded 700 million!
Breaking Su Ze’s personal box office record!
Looking at the data, Su Ze was speechless. He truly understood what it means to insert something unintentionally.
What is this!
"It is conservatively estimated that the box office this time will exceed at least 1.5 billion." Kong Xue looked calm, the excitement had passed, and predicted: "The next step is the Qingming Holiday, and the box office should double."
"The theater chain promised that as long as it can exceed 1.5 billion, we will extend the broadcast for another week."
"We made a lot of money this time!"
Su Ze nodded, no wonder Kong Xue said so, this life event really made a lot of money!
A niche literary film with a total investment of less than 20 million actually exceeded 700 million in its first week?