Xu Song is about to release an album, and this news quickly spread on the Internet, especially among Xu Song's fan base.
Xu Song is an Internet singer. This is recognized by everyone. He is also one of the more talented Internet singers.
But now that Xu Song has signed a contract with the company, this news should be relatively new on the Internet, because it was announced more than a month ago.
There are not many online singers who have signed contracts with regular companies. It should be said that with the rise of online singers in the past two years, there are still some, but most of them will not end well.
Because most of the Internet singers seem to have concentrated all the essence of their lives on that one song. Apart from this song, they can't produce any good songs. After all, they are from wild backgrounds.
Having made their fortune on the Internet, they are more accustomed to the Internet model, which is a stick-on-a-stick-on-a-hammer-on-another model. They don’t have any clear plans. When they are inspired, they will release their songs soon, and most of them only have one song.
talent, the rest of the songs are garbage, so they are generally forgotten in a short period of time
Even if there are those who occasionally release albums and have the talent to continuously produce good songs, they are not popular due to various reasons, either because of their own shortcomings or because of the company's packaging strategy. In short, in the end, they are not popular.
Not red
Therefore, most people have the impression that online singers are courting death by taking the formal route. They are not suitable at all. It is difficult for their glory on the Internet to continue in the orthodox world.
However, when they heard that Xu Song finally signed a contract, many of Xu Song's fans were very happy for Xu Song. But now, in just over a month, news has spread that Xu Song will release an album soon.
Many people immediately began to look forward to it, especially many Xu Song fans.
Even if they are not Xu Song's fans, there are still many people who are looking forward to Xu Song's album, because when an album is released, it means there will be new songs. Xu Song will always be embarrassed when he releases an album.
Use previous songs to fill up the number, so there will definitely be new songs coming out
They don't care if Xu Song releases an album, as long as they have good songs to listen to, that's all. As long as they have good songs to listen to, everything is negotiable. Anyway, you can listen to it on the Internet, and it doesn't take decades.
Before, if you wanted to listen to it, you had to buy the tape yourself. As soon as Xu Song releases a new album, there will be pirated copies online soon. They are all used to this.
These people are what Zhang Yicheng calls fake fans. These people just listen to the music, no matter who the singer is, so it doesn’t matter at all. But it is these so-called fake fans that support most of the market. These people
They may not care whose album it is, but they may turn around and buy the album if they think it has such value.
In fact, with the development of the economy, many people's lives have improved. Although piracy is still deeply rooted, more and more people will buy genuine albums, just for collection!
However, for most people, they will only pay attention to Xu Song's signing. Few people will really care about Xu Song's future development, except for Xu Song's fans.
But for Zhang Yicheng, this effect was enough. He released the news and hired some trolls on the Internet to stir up the matter. At least most netizens who pay attention to the music world would know about this.
Things can keep this matter fermenting
For Zhang Yicheng, this is actually part of the warm-up. Now we have entered the Internet era. If a boss does not know how to use the Internet to promote hype, then this boss is destined to be depressed.
For Zhang Yicheng, for one thing, he has no orthodox media channels. His company has just been established, and cooperation with major print TV media has not yet begun. He only has some contacts with some small media, and the other is with Murphy's magazine
There has been considerable cooperation, but in this matter, Murphy can't help. Murphy's magazine has not had time to transform. Now his customers are still the so-called professional elites whose noses are turned up to the sky. For them,
, why do you like Xu Song’s songs? You also pay less attention to the affairs of online singers, so if you do publicity, it means you haven’t done anything.
So Zhang Yicheng did not go to Murphy, otherwise the favor would be in vain and it would not have a good publicity effect. Zhang Yicheng would not do such a loss-making transaction.
Secondly, he has no money at hand, so if he hires regular media to do publicity, he will have to pay the editorial fee. Those media reporters have long been supported by major companies. How can he still want to hire them without any margin payment?
For Zhang Yicheng now, with all the funds on hand, it is barely enough to make an album. Of course, media promotion costs are also included in the production costs of an album.
But for Zhang Yicheng, the lack of food and clothing forced him to break every penny in half. Being able to do more things with less money was something Zhang Yicheng had to consider, and he also wanted to
A very wealthy man who looked like a nouveau riche appeared in front of everyone, threw down a dozen dollars, and then said in an awesome voice: If money can solve it, it is not a problem! Brother, there is nothing else, only the poor are left.
Money!
Of course, this is just a thought. The desire to throw money at people is a good thing, but it is still early to get to this level!
Of course, he hopes that one day he can really do it. It would be best if he can use money to produce high-quality products. But in fact, it often backfires. It is not that money can produce high-quality products. The reason why high-quality products are high-quality products is because they are rare.
In addition to money, what is more important is hard work. Only hard work can create classics and high-quality products. This is Zhang Yicheng's understanding. Just like the film "Crazy Stone", with a total investment of only a few million, it ended up with word-of-mouth box office success.
Double harvest, this is not achieved with money, but with heart
But there are also cases where huge investments were made, but the results were full of loopholes and ended miserably. For example, "The Golden Armor", "The Promise", and "The Banquet" were three bad movies in a row, each with a higher investment than the other.
, each one was more awesome than the other, and in the end they ended up with a bunch of idiotic plots that no one could understand.
These three films all have one characteristic. Although they all have oriental backgrounds, they are obviously imitating Western-style films.
It’s a bunch of bullshit plots, forcing the Western story of a small country with few people to be moved to China.