It is indeed a very good achievement for a domestic newcomer to sell a platinum title. Li Yuchun sold 100,000 chapters in the previous year, which made Tianyu very excited. Although the gold content of the platinum sales in the mainland is not very high, it is still a platinum one after all.
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Of course, they won't use this platinum as an issue to the outside world. After all, this platinum is a bit shabby. Think about it, sales of one million copies in the United States are considered platinum. It's embarrassing to say it. After all, China is on par with the United States.
It's a big country with a population several times that of the United States. The set platinum sales volume is only one-tenth of that of the United States. But it won't work if it's too high. If it's too high, there won't be many people in a year.
If it is achieved, wouldn't it be more embarrassing and let others underestimate Chinese singers?
But no matter what, this is the current situation in China, and everyone seems to have accepted their fate, and they often say, why is China’s national situation like this!
However, Zhang Yicheng made Xu Song's album sell 100,000 copies in three days, which had to make many big names in the entertainment industry look at Zhang Yicheng with admiration. Although it seems that whether the album sells well or not, it seems that it only depends on the quality of the album.
, but that’s what outsiders would say. Although the quality of an album has a lot to do with it, packaging is also a very important point. Sales of 100,000 copies, not to mention those
A-list red stars, even Uranus superstars, even some artists who do not pay dividends, the sales volume of their albums is more than that, but the problem is that this is an achievement achieved in just three days, and his achievements in the future
It will only get better
From this point of view, everyone is impressed by Zhang Yicheng's packaging method. Most people use very traditional methods to package albums. This method is very expensive, but the effect is quite limited.
In the minds of all bosses, packaging is a matter of how much investment there is in order to get a return. This is different from the fact that a work may have a dark horse, but the packaging effect is based on how much investment there is, and how much output there will be.
For example, "Crazy Stone", which was very popular in the past two years, is a dark horse that cannot be more dark in terms of box office and reputation, but due to its small capital
, did not do much publicity, so the performance did not improve until the later stages. At the beginning, it relied on Andy Lau's big banner to attract a certain amount of attention, but the effect was extremely limited. Although it finally achieved a double success at the box office and word of mouth, it was not until the end of the screening.
It only rebounded after the movie was released, and by the time everyone knew about the movie, it was already out of schedule.
This is a typical case of poor packaging and promotion.
No money means no publicity. This is everyone's understanding, but Zhang Yicheng told them with facts that publicity does not necessarily require a lot of money, and more money may not necessarily have good publicity effects.
After ordinary methods failed, Zhang Yicheng had no choice but to use the Internet. At first, no one took it seriously. Although Zhang Yicheng's publicity caused a lot of frenzy on the Internet, it was only the Internet.
That’s it, the Internet is too fake to be real
Zhang Yicheng used hard facts to tell them that although the Internet is fake, there are real people behind it. Propaganda through the Internet will not be bad, and it will only be better.
This has been confirmed on the Internet. In three days, Xu Song not only sold 100,000 albums in real life, but also set off a storm of Xu Song's music on the Internet.
Previously, Zhang Yi was looking for a website for Ben Xi to publish music, and finally decided to set up his own music website called Tianlan Music.
In every album of Xu Song, there will be a website address of Tianlan Music. On the website, in addition to Xu Song’s songs over the years, there is also Ben Xi’s Rose.
On this website, the homepage is a hodgepodge, with all kinds of songs, and different music genres are divided according to different music, and there are also personal homepages of different singers, etc. Of course, now there are only Xu Song and Ben Xi.
It’s just a song by two people, and Xu Song is the main one among them
As Xu Song's album became a hit, the entire website suddenly became famous. Within three days, the traffic of the entire website reached more than three million, and the number of downloads of Xu Song's new album also reached 700,000 times.
, if converted into albums, it is equivalent to Xu Song selling 700,000 albums in one go. Of course, it cannot be calculated like this, and it cannot really be that big, but in fact, you must know that in Zhang Yicheng's plan,
Xu Song's minimum goal for this album is to maintain capital, but the highest goal is to become famous. In total, an album has 700,000 views, which means that there are 700,000 people.
After listening to Xu Song’s songs, this does not include the many pirated songs outside and those who are diverted, but those who are willing to come here specifically to listen to songs show that they are also Xu Song’s loyal fans. These are all things that can be fought for in the future.
power, potential fans
It can be said that with these 700,000 downloads, this album means there is no gray hair. Zhang Yicheng has basically achieved his goal.
Being famous is more important than how many copies are sold now. Zhang Yicheng is planning Xu Song's development in the next few years, and he is not a short-sighted person!
Another thing is that this time, the reputation of Tianlan Entertainment has been completely established. Xu Song has achieved excellent results here in one fell swoop. Now some Internet singers have come to contact him one after another. I also hope that
Being able to publish songs here is a very good sign, because you must know that this website was established in junior high school to find a place for Ben Xi to publish songs, but if it is just like this, it seems that Zhang Yicheng is really
It's too stingy and too reckless. Zhang Yicheng's ambition is to build this website into an original base for Internet singers and a centralized place for the music industry on the entire Internet. In this way, any troubles in the emerging music scene will be on Zhang Yicheng.
is under his control, and Zhang Yicheng can also take this opportunity to recruit good talents among online singers.
Zhang Yicheng has already planned to set up a network department and a music department to manage matters related to this website. Everything can be prepared!
The second is that Benxi’s popularity has also increased significantly in this environment of rapid increase in traffic. In just a few days, Benxi’s “Rose” has received more than 5,000 downloads.