Benxi is no longer a newcomer with no foundation. With millions of downloads, Benxi has become a rising star in the online music industry. Although he cannot compete with Xu Song, he is already very good.
Not bad, you know, Ben Xi is only fourteen years old now, which is still early, and the future is still very plastic.
Zhang Yicheng's original plan was to wait until Benxi was 15 years old, that is, in 2009, to officially launch Benxi. By that time, Benxi would have reached the age and had almost developed his own strength, so he could be regarded as a new generation of super beauty.
To train girl singers, and Benxi’s identity as a post-90s generation is also a good gimmick, isn’t it?
In the past few years, if you were born in the 1980s, it would inevitably make people look at you with admiration. But now, the trend is gradually turning to the younger generation born in the 90s. Many things were normal, but after being named as the post-90s generation,
will immediately become noticeable
It’s as if the idea of hating officials and hating rich people is booming in society now. No matter what kind of case it is, as long as a second-generation official or second-generation rich person is attached to the car, a small case that was originally quite simple will immediately rise.
to the level of national attention
This is the trend, and Zhang Yicheng is planning to take advantage of this trend. Isn't this a good gimmick for a 15-year-old beautiful girl singer?
But now it seems that the original plan was a bit too conservative. From the time Benxi took the Internet road, it was destined that he could not be cultivated by ordinary methods. Since Benxi is now so popular, it is natural to
Prepare a debut plan for Benxi in advance, but now the debut is only on the Internet. Next year, there will be one year in 2008 for Benxi to settle down, and he will debut in 2009
"In addition to Xu Song and Ben Xi, our website has also attracted many independent singers on the Internet to stay because of its rapid rise. There are also many good singers among them. I suggest that we consider including them.
We want to attract the best of the best into our company!" Zhang Gang said. He somewhat understood Zhang Yicheng's original purpose of setting up this music website. In fact, it was mainly to find a home for Xu Song and Ben Xi on the Internet.
But he didn't know that Zhang Yichen had planned to use this platform to attract more outstanding artists. Many outstanding musicians on the Internet just suffered from not having such opportunities.
And Zhang Yicheng does not intend to sign them all in. If there are too many people, the company's resources will be divided equally. That is not what Zhang Yicheng wants to see.
His resources can only be concentrated on a few people to achieve the best results, but Zhang Yicheng doesn't mind releasing albums for these singers and signing them for an album. Once that happens, the entire music equipment can be used
If it keeps running, it won't be wasted. After all, there are only two music singers now. If the equipment is bought, it will also be suspected of wasted.
Secondly, it can also run into related businesses so that everyone in the company will get used to the operation of albums. Thirdly, it is also hoped to broaden the sales channels of the entire Sky Blue Entertainment. If there is something that Sky Blue Entertainment lacks most now, it is nothing else.
, that is, sales channels. The quality of an album has a lot to do with sales channels. Some companies with deep relationships, even if their artists are of average quality, can rely on sales channels that extend in all directions to push up sales.
, and these are what Zhang Yicheng has been pursuing
These take time to accumulate. If we rely on the two current singers under our banner, we will probably only have one record a year. Not to mention the cost of equipment, we will not make much progress just by expanding sales channels.
However, if you can intensively release albums for those online singers, you can practice your skills, and you can also select talented people among them and sign them into the company!
In short, there are many benefits. Zhang Yicheng doesn't plan to make much money by relying on this. Even if he releases a lot of albums, he will be very satisfied if he can earn one or two million a year, and he can also get a good reputation among the newcomers.
Among singers, only a company like Tianlan Entertainment is willing to produce albums for them, and it also has the strength to produce albums for them. And this reputation is also very important. Many times in the entertainment industry, this reputation is connected with connections.
, People with a good reputation will be willing to interact with you more. If the reputation is not good, people will naturally not be willing to interact with you more. It is under such circumstances that reputation and connections are accumulated bit by bit.
Zhang Yicheng knows this very well, so he will never let go of this opportunity.
Zhang Yicheng smiled and nodded and said: "This idea coincides with mine. Compared with ordinary record companies, our foundation is undoubtedly weak, and now we have entered a new century. How can we continue to stick to the principles of the last century?"
It’s a different approach. Sending scouts on the street to find people is like looking for needles. We provide such a platform, so talented people will naturally shine!”
Zhang Yicheng didn't say what happened next, but everyone knows that by then Zhang Yicheng, who is on a first-come-first-served basis, will be able to sign the contract smoothly. This is the difference between Zhang Yicheng and many bosses now. Many bosses now are from the top.
Those who have been in this industry since the 1980s and 1990s have experience, capital, and connections, but they don’t have one thing, and that is new thinking. They have accumulated successful experiences with countless successes, which hinders them from accepting new ideas.
concept, but Zhang Yicheng does not have any concerns in this regard. He has no foundation and no successful experience to learn from. In today's entertainment industry where predators are everywhere, if he does not create new methods, how can he compete with those
The predators are fighting hard!
After being praised by Zhang Yicheng, Zhang Gang still showed some excitement on his face. This is the company's first annual meeting, but it will definitely not be the last annual meeting. After that, the company will continue to add many departments.
If he wants to stay in the top spot, he must make achievements, and the Internet is an emerging industry recognized by countless people today, and it is also one of the easiest industries to rise. Now Zhang Yicheng has given him the responsibility for the Internet of Sky Blue Entertainment.
This is a kind of trust and a responsibility. If you can do it well, your future will be limitless. But if you don't do it well, then I'm afraid you won't be able to keep your current position.
However, it can be said that the website has achieved such results in a short period of time. It can be said that he has spent a lot of sweat on it, and if all of this can be recognized by Zhang Yicheng, it is all worth it.
Zhang Yicheng can be said to be very satisfied with Zhang Gang's performance. At least Zhang Gang honestly followed his instructions. There was nothing too self-assertive, and the website management was also excellent.
"What is the ranking of our Tianlan Music on professional music websites now?" Zhang Yicheng asked
"Our music website now ranks fifth on the Internet. The first one is Baidu, the second is Tencent, and the third is Google. They are now the top three music websites in terms of market share, but all three of them are
Relying on a huge user base to reach this level should not be counted among them. Among real music websites, there is only one 168 original music website in front of us!" Zhang Gang said, "Currently, our website is in the market.
The share is about 7%, slightly lower than the 7.8% of 168 original music website, ranking fifth!”
Zhang Yicheng nodded and said, Baidu, Tencent and Google are the three giants, and there will be no good outcome compared with them. Their huge user base is beyond the reach of Zhang Yicheng's Tianlan Music website, and Zhang Yicheng is not serious.
What are you planning to compare with them? Besides, they are comprehensive websites, while Zhang Yicheng is making a professional website, so there are still some differences.
The real rival of Sky Blue Music should be the 168 original music website, which is a little bit ahead of the Sky Blue Music website. However, in comparison, the Sky Blue Music website has only been established for half a year, while the 168 Original Music website has been established for more than three years.
During this time, it has gained a lot of popularity among domestic music-loving netizens. The only flaw is that there is no online singer who can hold the position, so it has been unable to truly expand its market share. However, this is the least favorable thing about Sky Blue Music.
What's missing, after all, with Xu Song in charge, he can attract countless fans.
And now we are in a period of sluggishness. When the first generation of Internet singers are entering the Internet one after another, and the second generation of Internet singers have not yet risen, the only representative is Xu Song, and Ben Xi should not be considered.
she is too young
Therefore, the 168 original music website has never been able to truly rise, but this problem is also plaguing Tianlan Music. The only solution now is to wait for the explosion of the second generation of online singers, which is 2009.
It's still the incubation period, but if we can completely suppress the 168 original music website in 2008, then when the Internet singers explode in 2009, won't it be the world of Sky Blue Music?
Thinking of this, Zhang Yicheng said: "Try to see if you can tell me that the 168 original music website has been acquired. If it is possible, then our company can monopolize this area. As for Baidu, Tencent, and Google, there is no need to worry. They
It is a comprehensive website, which is essentially very different from our website, so don’t worry about them!”
If we talk about competing for market share, this 168 original music website can still compete with Tianlan Music, but if we talk about competing for capital, how can it be as wealthy as Zhang Yicheng, who has just made a fortune!