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Chapter 174 The Art of Dealing with the Media

The main reason is that the Mainland is really not suitable for Taiwan idol dramas. This is based on experience in the following years. However, later on, the Mainland has figured out its own rules for idol dramas. It should be said that it still adopts Mainland fashion.

The characteristics of the drama, such as "Struggle", "Who is in charge of my youth", "Dwelling", etc. are all of this type

For Zhang Yicheng, this is a matter of time. The mainland cannot follow Taiwan or South Korea all their lives and imitate their idol dramas. It is time for them to have their own characteristics.

Unlike idol dramas in Taiwan or South Korea, popular idol dramas in the Mainland generally have a strong current affairs style and are closely integrated with current affairs!

It is precisely because of this that it can touch the hearts of many viewers and make them stay!

In short, it is just turning on the phone now, but turning on the phone does not mean that Zhang Yicheng can rest. On the contrary, it means that Zhang Yicheng will start to get really busy.

He has to negotiate prices with major TV stations, coordinate schedules, and coordinate publicity announcements for one person. There are many things waiting for Zhang Yicheng to do. If Zhang Yicheng, as an agent and company boss, does not do these things,

No one will do it for Zhang Yicheng. It is precisely because of knowing this that Zhang Yicheng came directly to Taiwan.

The leaders of these TV stations are very smart, and they don't let the eagle in sight. They haven't seen how popular "Destined to Love You" is. They don't even have samples or trailers. It's hard to win their trust.

!

Of course, that was when Zhang Yicheng was the only one, but first of all, this is the work of Chai Zhiping, the mother of idol dramas, who serves as the producer. The saying that Chai Zhiping is the mother of idol dramas is not false, but is recognized by everyone.

Everyone knows that Chai Zhiping rarely makes mistakes, and those she falls in love with usually become popular. For example, F4, in addition to Chai Zhiping's guarantee, Chen Mingzhang is also a ratings guarantee.

Although many fans don't know who Chen Mingzhang is, it can be said that unless they are die-hard fans, most people don't know who Chen Mingzhang is at all, but that does not mean that Chen Mingzhang has no appeal. On the contrary, in the circle

, Chen Mingzhang's appeal is still very strong, especially at the boss level, and it is not inferior to Chai Zhiping. Everyone knows that if this is his work, then they will consider it carefully, and even he will accept it.

Can the script that comes out be bad?

He has filmed so many idol dramas, many of which are ratings champions. He shouldn’t be so hard-pressed that he can’t tell the difference, so he is naturally worthy of belief.

Of course, there is another guarantee of ratings, and that is Chen Qiaoen. Although Chen Qiaoen is not very popular in the company and his status is a bit embarrassing, there is no doubt that Chen Qiaoen is the queen of idol dramas and has unparalleled power in idol dramas.

In this case, they will be interested and consider whether to buy the film for broadcasting before seeing the samples and trailers.

When Zhang Yi was distracted and thinking about negotiations with major TV stations, the interviews had already started for some time.

A reporter stood up and asked: "Director Chen, you are now Taiwan's leading idol drama director. Now you are using a newcomer who has never been famous or has any acting experience to play the leading role. Aren't you afraid?"

Everyone knows that this question is directed at Yang Guang. Who here has no experience at all? Who else but Yang Guang!

Chen Mingzhang smiled slightly and said: "What you said is actually wrong. First of all, we are not hiring newcomers with little reputation and experience as you said. Isn't Jon also there? Can you say that Jon is the same?

Newcomer?"

Everyone looked at Chen Qiaoen and burst into laughter.

"Furthermore, I cast an actor only to see if he is suitable or not. As for whether he is a newcomer or not, what does that matter? If we only use veteran actors in filming, then how will our entertainment industry develop?

At that time, all the actors will be old people, and newcomers, even if they have good conditions and are very capable, will not get a chance. I think everyone does not want this to happen!" Chen Mingzhang's words were very humorous, and he erased them casually with great wit.

This is a somewhat acute problem. He has encountered many tricky problems since filming idol dramas. This is nothing. Of course he can solve it quickly.

"Director Chen, the male protagonist you cast this time is a mainland artist. Do you have any plans to enter the mainland entertainment industry?" asked another reporter.

"People in the Mainland and Taiwan are not all Chinese. It does not mean that we want to enter the entertainment industry in the Mainland. In recent years, the entertainment circles in the Mainland and Taiwan have cooperated a lot. I believe that as media reporters, you should be better than me in this regard.

To be more clear, in the past, it was our Taiwanese artists who went to the Mainland to develop. It seems that everyone is somewhat used to it. Now that our Taiwanese artists can go to the Mainland to develop, people in the Mainland will not make a fuss. Now, there is just one from the Mainland.

Why should we make such a fuss when outstanding artists come to Taiwan to develop?" Chen Mingzhang cleverly put the question back and did Tai Chi.

When everyone thought about it, it was indeed like this. They said that cross-strait exchanges were the first in the entertainment industry. They had always heard that so and so from Taiwan had gone to the mainland. Gradually they seemed to have gotten used to it. It could only be that so and so from Taiwan went to the mainland to develop.

, and people from the mainland have a very strange feeling when they want to come to Taiwan.

In fact, it is essentially the same thing, but they are too sensitive!

Only Zhang Yicheng next to him pouted, saying that coming to Taiwan to develop is just a trick to deceive children. In fact, it is impossible to come to Taiwan to develop. Why do so many actors in Taiwan want to develop in the mainland? Is it because there are many opportunities and market in the mainland?

How big a profit?

Contrary to the mainland, Taiwan has fewer opportunities, a smaller market, and less money to make. And Yang Guang himself is from the mainland and is based on the mainland market. If anyone comes to Taiwan to develop, isn't that a disease?

For so many years, few mainland artists have come to Taiwan. This is not because Taiwan’s entertainment industry protection measures are very good. It’s just that no one wants to come. Even Taiwanese artists have fled and settled in the mainland. Why do you think mainland artists come to Taiwan?

Of course, it cannot be said that Taiwan’s market is not important. Of course, Taiwan’s market is very important. It is also a very important market. It is worth half of China. Both Taiwan and Hong Kong are the markets that Zhang Yicheng plans to win. It’s just that the market

One, it’s just about fishing for gold, there’s no need to come here specifically to develop, it’s not worth the gain and it’s not cost-effective!

Yang Guang was also slowly trying to figure out Chen Mingzhang's methods of dealing with the media. Anyway, many of the questions were related to him, but they rarely asked him directly. On the contrary, he could have a lot of time to figure out Chen Mingzhang.

The answer just now gave Yang Guang an eye-opening feeling. Dealing with the media is also a knowledge, and it is a very deep knowledge. Zhang Yicheng told him this from the beginning. He must learn how to

He is an artist who deals with the media. He will be a big star in Zhang Yicheng's plan in the future and is the backbone of Tianlan Entertainment. How can he do it if he doesn't know how to deal with the media?

But the media are all worried about the world being in chaos. As long as it is not the end of the world, any news, even natural and man-made disasters, is a very good news subject for them!

For them, they are not afraid that you will speak powerfully, but they will be afraid that you will not speak powerfully. And even if you do not speak powerfully, they will find fault with you. In short, they will put your words in an explosive angle that will make people laugh or cry.

Therefore, if you want to learn to deal with the media, you must first learn to speak tactfully. What is tact? That is, don’t the media, especially the gossip media, like to pick out explosive angles to please the public?

, then artists should learn to be diplomatic, so that no matter how they choose from any angle, or how they deliberately distort their understanding, they can only mean this.

Now looking at Chen Mingzhang's unusually sophisticated handling of the media, Yang Guang understood what Zhang Yicheng said before. No matter how fast a newcomer becomes famous, they are still young in front of real veterans. If nothing else, it's just this handling.

They are beyond the reach of the media.

The ones who are most likely to make mistakes are the newcomers, and the ones who are most likely to have problems are the newcomers. In general, unless someone in the entertainment industry relies on a big mouth to make a living, or deliberately sensationalizes, after a period of polishing, they will not be smooth.

He has also become more tactful, and he will try not to leave any blind spots when speaking, so that no one can catch him. Therefore, it is often easy to find the breakthrough point in newcomers, because these newcomers rarely have the experience and means to deal with the media. Because of this,

The media likes to cause trouble for them, and many companies are helpless when faced with this problem. They are very helpless and have no way. Although they don't want reporters to cause trouble, how can reporters make a living if they don't cause trouble? This cannot be reconciled.

Yes, all of this depends on an artist’s understanding.

Even the more exaggerated companies prepare an interview script for the artist before, memorize it, and do not miss a word. In this way, although the answer is not innovative and seems formulaic, but fortunately, no big mistake will be made.

Those are the answers that come and go

In fact, Zhang Yicheng had previously listed some questions that he thought the media might ask, and then wrote down relatively standard and tactful answers. Zhang Yicheng didn't feel that he had to memorize them, but he should at least take a rough look at them.

Yes, I roughly know how to answer this kind of question


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