Zhang Yicheng was very happy about this. He wished that everyone would think Xu Song was the God of Plague and hide as far away as possible. The more this happened, the smoother the release of Xu Song's album would be. Of course, some singers would release their albums in advance.
To avoid it will have a certain impact on the nature of the upcoming album, many people who originally planned to release the album in August have started releasing it in July.
But fortunately, Benxi’s audience is almost all born in the 85s and 90s, so the conflict is not very big, so it’s nothing important yet.
However, although the album has not yet been released, it is time to promote it. There are many ways to promote it, and Zhang Yicheng chose to promote it on the Internet. The reason is very simple, because Ben Xi himself is an Internet singer, so in this way
The choice of son is a good way to give full play to Benxi’s advantage of being from a network.
In fact, as an online singer, Ben Xi has a considerable number of fans on the Internet. Of course, it is not as good as Xu Song, but apart from Xu Song, she is also the only one. The number of fans of her official fan club on the Internet has exceeded ten
Ten thousand people. Of course, those are the number of people in the official fan club. This does not include the unofficial fans. Doubling the number is no problem at all.
It is conceivable how popular Benxi is on the Internet, because there are not many Internet singers emerging yet, and there will be too many Internet singers in later generations, which directly dilutes the number of fans, so it is not very amazing.
But now Internet singers have just begun to emerge, and almost all of them have gradually become famous on the Internet through their own hard work. It is not like Benxi. Zhang Yicheng has a whole team to package her image and create a future. This is other
A powerful advantage that online singers simply cannot have
Since there are such good basic conditions here, Zhang Yicheng certainly won't watch and just ignore everything!
For this first stop, Zhang Yicheng’s choice was Waiwai. Waiwai Voice is a team-based voice communication platform developed by Guangzhou Duowan Information Technology Co., Ltd. One year after its establishment, it became the first in the country.
Big voice communication software, with more than 30 million registered users, stable simultaneous online users exceeding 1 million, and average online time per player exceeding 6 hours
However, Waiwai Voice has only one purpose from the beginning of its creation, and that is to serve other projects under Duowan Games, that is, it exists as a supporting package for Duowan Games.
The guild provides an organizational channel, which can organize a guild and have more fun. However, they probably did not expect that YY Voice, which was originally just a supporting software, could achieve such brilliant achievements.
Especially after the birth of Waiwai Guild, many young people who like to listen to music gathered.
Of course, the fan guild is also indispensable. This is all the result of the original communication between Zhang Yicheng and Waiwai staff. Under Zhang Yicheng’s original communication, Yang Guang, Xu Song, Ben Xi, and Yan Yuanyuan are now under Zhang Yicheng’s banner.
All the famous artists have created their own fan club channels on Waiwai.
This proposal has received strong support from Waiwai from the beginning.
What an exciting idea it is to set up an exclusive channel for your idol, and then countless fans can cheer for the idol together. Almost 70% to 80% of Chinese young people are star-chasers. What an exciting idea.
huge group
This is a win-win situation for both artists and fans. For fans, although artists often hold fan meetings and the like, only how many people can get the opportunity in total. For most fans, they may like it.
An artist has not had the opportunity to meet that artist live and listen to his voice for ten years, but now it is different on Waiwai. Waiwai's huge group voice function can accommodate n number of people at the same time. It can be said that
It can accommodate as much as it comes
Artists can also take advantage of such a good opportunity to strengthen communication with fans and expand their influence, and the artist's company is also happy to have such an opportunity. After all, such communication is zero-cost and only takes the artist a week.
Even if you spend an hour a month surfing the Internet and talking, nothing will be a problem. Where can you find such good things?
So how could they let go of such a win-win good thing? Because of this, when Zhang Yicheng proposed it, Waiwai immediately agreed and was willing to assist the fans of Sky Blue Stars to complete the construction of the fan club.
At work, under Zhang Yicheng's suggestion, the structure of the fan club is actually similar to the Waiwai Guild in the previous life, with a meeting room, a hangout room, a den, etc.
This made all the staff at Waiwai look at Zhang Yicheng with admiration. They did not expect that Zhang Yicheng could put forward such constructive suggestions.
Zhang Yicheng built the four fan clubs into a comprehensive guild. When the artist comes, it becomes a special meeting for the artist. If the artist does not come, it becomes a karaoke guild. Only in this way can the popularity be maintained for a long time.
will not go away. At the same time, Zhang Yicheng has also received understanding from Waiwai. Apart from this specialized guild, other fan guilds formed spontaneously by fans will not be approved. Only in this way can the power of fans be gathered to the maximum extent.
, it will not make fan guilds everywhere and unable to gather enough fans.
This is also Zhang Yicheng's effective method. When facing those fan support clubs, Zhang Yicheng also tries his best to get those fans to come to the official fan support club website instead of being diverted by those unofficial websites.
Don't underestimate the profitability of these fan websites. They are far more than just a place to spread artist news. Generally speaking, if they work well, it is very easy to earn hundreds of thousands a month. Currently, four people
Among the fan clubs, Yang Guang is the most popular. He sells peripherals every month, organizes activities, donates, etc., and makes a profit of up to 1 million, followed by Xu Song, who also has 500,000 yuan.
Both Benxi and Benxi had an income ranging from tens of thousands to hundreds of thousands. Apart from the cost of website maintenance, Zhang Yicheng divided the rest in the form of bonuses, but the company had to deduct half of it first.
The remaining half is distributed as an artist's bonus.