After entering July, for Zhang Yicheng, the focus gradually turned to preparations for the release of the movie "Love Is Not Blind"
The Radio, Film and Television Bureau has also passed the review, and the theaters have also been contacted, and the release date has been set for July 15th.
The so-called "movie schedule" concept is a marketing strategy from the Hollywood film industry system. It is actually a self-rescue forced by the decline of the Hollywood film industry. This strategy improved the film distribution model and market mechanism. In the 1970s, television became more popular in the United States.
The comprehensive popularity of the movie and its becoming the mainstream media has gradually turned audiences away from theaters, forcing a comprehensive reform of theater construction and film distribution in the United States. Before this, the American film industry did not have a mature and systematic market research and schedule strategy.
The 1972 Paramount film "The Godfather Part I" directed by Coppola was the first Hollywood film to truly operate according to the rules of modern blockbusters. The film's box office success prompted the United States to invest heavily in film distribution.
The first-round theater system was eliminated and simultaneous premieres began in theaters across the country; and distributors were made aware that specific types of films should be launched during specially arranged time periods to target different audience groups to ensure box office success.
Since then, the concept of "movie schedule" has been used to form a mature and complete market operation mechanism for American movies, as well as a modern industrial strategy from production to distribution. Among them, the research and selection of movie schedules are important factors for the success of a movie.
Studying the main audience groups in different time periods, producing products suitable for mainstream audiences, arranging schedules, and promoting and distributing around the schedules are a set of business behaviors and promotional methods. This continuously developed and improved system shows that American movies
The comprehensive strength of the industry allows Hollywood to continuously produce movies that audiences want to see, and at the same time, it successfully affects the audience's appreciation psychology and cultivates a large number of movie fans.
Practice has proven that this seemingly conservative production strategy can ensure that Hollywood products do not deviate from the audience's taste to the greatest extent, and also ensure that the huge investment in large productions can be smoothly recovered and even make profits as much as possible. However, this strategy
The conservatism of a movie often results in a large number of movies with the same appearance and sequels after the success of a movie; or it produces failed movies that place too much emphasis on visual senses and ignore the development of human nature.
Nowadays, local films in various countries that are struggling to develop in the context of globalization are forced to dance with the "Hollywood monsoon"
However, how are American movie schedules roughly divided? In the American movie market, each year is divided into five schedules: winter, spring, summer, autumn and Christmas (including New Year) based on weekends and holidays, especially in summer.
Autumn and Christmas are the most important. Among them, the long summer is a period when large-scale commercial productions are screened, which almost plays a decisive role in the box office throughout the year.
As for the winter and spring schedules, due to the busy schedule of students, the important sports competition period and a large number of entertainment awards activities that fill up almost all weekends, large commercial productions with huge box office pressure will not choose to release during this period. But at this time, it is
The screening period for low-cost small productions, independent productions and films with strong artistic exploration. Because these films are low-cost, there is not much pressure on the box office, and they can avoid the oppression of blockbusters.
This year is also the case. "Love Is Not Blind" chose to be released at this point in time. This time is neither too early nor too late. It can match its opponent, which is about to end its screening of "Kung Fu Panda" and "Kung Fu Panda".
"Panda" entered the July slot with a box office of 100 million yuan, with a cumulative box office of 187 million yuan. It became the champion of imported films this year and is a strong opponent.
There is also "Superman" released in early July, and perhaps "The X-Files 2" scheduled to be released in North America at the end of July can also be regarded as a rival to a certain extent.
Zhang Yicheng chose to release the film at this time, and naturally he made detailed plans and research. In fact, in our country, currently, the only schedule concepts for local film production and market distribution are "summer schedule" and "lunar new year schedule", which reflects
The immature development of the domestic film market is due to the influence of Hong Kong Lunar New Year films. The concept of "Lunar New Year movies" in Chinese films began to appear in 1995. Driven by Feng's Comedy in 1997, it has now formed a scale effect and is a domestic film.
The most mature schedule for commercial marketing is influenced by the simultaneous global premiere of American summer blockbusters. The Chinese summer movie schedule is roughly in sync with that of the United States, usually from May to early September, which lasts about four months; the Lunar New Year schedule is
It takes about 3 months from December of the previous year to the end of February of the new year when students finish their winter vacation and start school.
Unlike the Lunar New Year period, when domestic films have flourished and become the main box office hit, the summer period is generally dominated by Hollywood films. In the past 10 years, only a few films directed by top Chinese directors can compete with them.
In other words, although the battle for summer releases has become more and more intense in the past two years, before 2009, the concept of summer releases in the domestic film market was still unclear. Most audiences only recognized Lunar New Year releases and did not recognize summer releases.
Taking the previous release of "Red Cliff" as an example, only two single-week box office sales exceeded 100 million yuan, and not many films chose to be released in the summer.
Among the current foreign opponents, in terms of time, only "Kung Fu Panda" can be regarded as a fierce opponent, and domestically only "Red Cliff" and "The Perfect Nine" released in early August can be considered as opponents.
However, the audience base of "Red Cliff" itself is very different from that of "Love Is Not Blind". Therefore, although "Red Cliff - Part 1" is coming fiercely, Zhang Yicheng is still very confident in "Love Is Not Blind", and even
It's hard to say whether it's possible to beat "Red Cliff - Part 1"
As for "Nine Beauties", there's nothing terrible about it. "Nine Beauties" was released in early August and coincided with the Olympics. Zhang Yi took the impact of the Olympics into consideration, so he chose to release it in mid-July.
"Thirty-three Days of Love" released
If we delay it a little later, when the Olympic Games are over, we will face "Mei Lanfang", "Nanjing Nanjing", "Painted Skin", "Harry Potter and the Half-Blood Prince", "Wall-E", "007:
Although Zhang Yicheng is not afraid of blockbusters such as "Quantum of Comfort" and "Batman Begins: The Dark Knight", they will still affect the box office to some extent.