"The day before yesterday, the low-cost film "33 Days After Love" was released at the same time as the domestic blockbuster "Red Cliff". The final result shocked everyone in the industry. The film's promoter announced yesterday that with various theaters taking the initiative to add theaters, the film's first day performance
There have been more than 8,000 screenings, and the first-day box office should have reached 24 million yuan. The cost of the film is estimated to be only around 10 million. The film's nationwide screenings on the 9th surged to 10,000 screenings, surpassing "Red Cliff" and becoming a veritable annual movie.
"Dark horse", Zhang Yicheng, chairman of Tianlan Entertainment, predicted on his Weibo: "Are we going to create a miracle? Hundreds of millions should be no problem" - "Watching Movies"
""33 Days After Love"" was released at the same time as "Red Cliff," a domestic blockbuster with mixed reviews. Many theaters made an exception and opened zero-hour screenings for such a domestic fresh movie. The result was unexpectedly compared to the Hollywood blockbuster "Kung Fu Panda" and the domestic blockbuster "Red Cliff."
In the wake of the blockbuster "Red Cliff", "33 Days Later" performed perfectly on its first day, knocking out two strong films, "Kung Fu Panda" and "Red Cliff" one after another.
Early yesterday morning, Xie Shiming, the marketing manager of Guangzhou Jinyi Pearl River Cinema, exclaimed when faced with the latest box office data: "What's going on? What's going on in this world? It's no longer a dark horse or a miracle, it's completely become a legend, so bizarre! "Love Lost"
The box office on the opening day of "33 Days" was almost the same as that of "Red Cliff"!" --- "China Entertainment Movie Weekly"
"Domestic films in June and July were "surrounded and suppressed" by many Hollywood films. Only "Red Cliff" still insisted on the sky of domestic films. The box office of "33 Days of Love" was not optimistic at first. In early July, "Filmmakers in the circle
"Tucao Wajia" once predicted on Weibo that the box office limit of "33 Days of Love" would be only 13 million yuan. As a result, the film broke this "prediction" on the first day of its release.
The film's box office success shocked many industry insiders. Screenwriter Ning Caishen originally estimated the film's total box office to be reached within one day!
"When the schedule was first decided, when I saw the movies in the same schedule, I told Zhang Yibai that the maximum number was 20 million, no more, at least 50 million, and I said, why?
Zhang Said, Look, Look" finally released its first-day box office. Ning Caishen described his heart as having "all kinds of mixed feelings"
Wang Zhe, the chairman of Starlight International, could not see through the secret: "I thought about it all night and couldn't figure it out. A movie with a total of less than 10 million was turned into "Titanic"" -
—"Nandu Weekly"
"Perhaps you don't know the movie "A City of Golden Armor", and maybe you don't know the movie "Hero". But, as a post-80s generation, you will definitely know the movies "Love Is Not Blind" and "A City of Golden Armor"
Both "Hero" and "Hero" invested hundreds of millions, while "Thirty-Three Days of Love" is only a small-budget movie, but its box office is not at all the same as those two blockbusters with over 100 million, and even far exceeds it.
, refreshed their record and tied the box office record of the recent "Red Cliff". You will definitely be surprised. Yes, why is this happening? Is it because the publicity is not in place? It is definitely impossible. It is impossible to spend so much money.
Was it used for filming? Why is that? The answer, I can tell you, is because the crew of "Love Is Not Blind" knows how to use the power of Weibo, the new darling of the Internet.
Maybe everyone has just started to come into contact with the new term Weibo, and this concept is also a new concept opened to us by the producer of this film, Mr. Zhang Yicheng. No one has ever thought of micro blogs.
Weibo can actually create such a huge publicity effect. In just two months since Tianlan Weibo was founded, the number of Weibo users has exceeded 30 million. It can be seen that Weibo will become another huge one in the future.
social platform
Nowadays, there are so many domestically produced low-budget movies that either cost the producers nothing, or they are not well-received, but what can we do? If small-budget movies want to attract people to go to the cinema willingly, there are no big names.
Stars, there are no big-name directors, no money to invest in production, no money to invest in traditional media to promote other people's cinemas, they don't even give you a schedule. It is undeniable that "Love Is Not Blind" has the appeal of stars Yang Guang and Yan Yuanyuan.
But why should it be compared with American Hollywood blockbusters of the same period? Hollywood blockbusters have powerful post-production teams, dazzling stars, and huge sums of money invested in promotion. How can "Love Is Not Blind" compete with it?
What makes it extraordinary is that it has a good eye on the audience of Weibo. Everyone who opens Weibo has dozens or hundreds of fans. They spread the word to tens and hundreds, and just forward it once.
The snowballing publicity effect of a single publicity can even greatly exceed that of traditional media such as television, newspapers and magazines. In China, illegal fund-raising is illegal. However, the effect of Weibo is similar to that of fund-raising. It is also encouraged by society and is low-cost.
"High profits" - "Southern People Weekly" "With the popularity of "33 Days of Love", another phenomenon is that domestic film critics who used to praise some blockbusters have become "aphasic". Although some people maliciously speculate that these so-called film critics
People only speak after being "bought" by blockbusters, but it is true that "33 Days After Love" caught many people off guard. The popularity of this movie is beyond the "laws" that everyone has summarized before. The theory cannot keep up, so naturally there is nothing to say.
can be said
Of course, this only seems "unreasonable" within the small scope of the film's release. If you consider "33 Days of Love" comprehensively from multiple angles, from creativity to story to publicity, you will find that this is actually a very reasonable basis.
According to Zhang Yicheng, the head of Tianlan Entertainment, the production company of "33 Days of Love", the biggest feature of this movie is the full use of social media such as Weibo and Renren, because this movie without big stars has not been published in traditional media.
, the broadcast effect is not as good as that of other blockbusters. There has been no successful precedent in using social networks for publicity before, and there is not enough evaluation of its effect. However, it coincides with the international popular trend. Therefore, the "33 Days of Love"
Success is completely an adventure, but it is a successful adventure" - "Entertainment Star Weekly"
The whole country is going crazy over the box office of "Love Is Not Blind", but the box office miracle of "Love Is Not Blind" continues. More viewers are entering the cinema because of the media's attention.