Chapter 320 Affordable and Affordable Internet Singer!
Because of Zhang Yicheng's actions, major companies in the circle have seen the talent and talents of online singers in advance. This is something Zhang Yicheng did not expect. In his opinion, it will have to wait a few years before everyone starts to pay attention.
Internet singer
But he never thought about it. In fact, it is well known that the current music scene is in a bad situation. It is difficult to say what the reason is. Of course, with the rise of digital devices such as MP3, the record market is getting worse.
Selling, this is a practical reason, but there are also subjective reasons, that is, today's companies are becoming more and more impetuous, they only want to make money, and then squeeze artists. Basically, few really consider the long-term development of artists in the future. Basically, they just
Looking at the current situation, it is precisely because of this situation that it has directly led to the overall decline of the music scene. However, Zhang Yicheng's approach has made many colleagues see another way, which is the Internet.
You know, most of the online singers are relatively talented, which traditional singers cannot catch up with. It is precisely because of this that they will take aim at this area, because in the entertainment industry, although creative singers
Singers may not become popular as quickly as idol-type singers, but one thing is undeniable. The foundation of singer-songwriters is far from being comparable to that of idol-type singers. Basically, idol-type singers will only become popular for two years.
About three years, but a singer-songwriter can often be popular for many years, because the audience likes him just because his songs are good, and not because he covets his appearance. Things like appearance will be cruel with time.
The butcher's knife has become more and more ugly, but talent is like pregnancy. You can only see it after you have been pregnant for a long time. The more you are pregnant, the higher your talent will be!
In other words, only singer-songwriters have the possibility of sustainable development, but in reality, it is not so easy to find singer-songwriters, and it is also difficult to find truly talented singers, even among various companies.
On weekdays, I can select some from various competitions, but most of them are only as songwriters and not as singers, because although songwriters can also be involved in songwriting, being a songwriter may not necessarily make them a good singer.
Creator
There is a big difference here, so although most companies also know the benefits of singer-songwriters, the question is where to find them
But now Zhang Yicheng has pointed out a clear way for them, that is, to look for it on the Internet. That is very convenient, because almost all of those Internet singers are self-produced and self-sold. They compose and sing by themselves, so this creation
There is no need to worry about a person’s identity, and generally speaking, if you dare to post your own songs, your singing voice will not be too bad, and if your appearance is not too ugly, then there will be no problem at all.
As for how to tell whether someone has talent or not, it's very simple. Just look at their ranking on the music website. The higher the ranking, the higher the talent, which means the more they are liked by netizens.
You know, there are now more than 500 million Internet users in China, and the vast majority of them are young people, who will be the main force of future consumption. If you capture their hobbies, is there anything that is not profitable?
For example, Xu Song was very popular on the Internet. Later, after being taken over by Zhang Yicheng, he released an album and sold 1.5 million copies immediately. Isn't this the best example?
Those companies that wanted to sign Xu Song but failed to do so due to various reasons all regretted it at this time. It would have been great if they had signed Xu Song, but that was why Zhang Yicheng was willing to take a gamble.
, if it were a different company, Xu Song might not have such great achievements, because they would not be able to provide unconditional and full support like Zhang Yicheng!
If Zhang Yicheng hadn't invested all his wealth in it, if Zhang Yicheng hadn't exhausted all the methods he learned in his previous life, he wouldn't have been able to praise Xu Song. Obviously, they didn't know this.
But even so, it is enough. No matter how Xu Song became famous, the advantages of online singers have undoubtedly been highlighted. They have a considerable degree of musical literacy and a considerable degree of fans. From all aspects, they are
It requires more calculations than going to audition for a group of people, and the cost is low, but the success rate is high. Why don't they do such a good thing, especially in the current recession in the entertainment industry, this situation is even more
It's important
However, Zhang Yicheng would not have any thoughts if he knew about it. This would actually be beneficial to the entire music scene. In fact, the current music scene is trapped in a vicious cycle. With the advent of digital products, it directly led to the instant malaise of the entire record market.
, in addition, companies throughout the music industry have begun to have the idea of demanding money just to make money, so the quality is getting worse and worse, and fans are becoming less and less willing to buy records. If this situation can be improved, if the music industry as a whole
If the situation improves, more people will choose to buy records. This is just like the movies in recent years have used continuous improvement of technology to force the audience to choose to go back to the cinema, because if you don't go back to the cinema, you will not be able to go back to the cinema.
You can’t see that kind of shocking effect. The piracy on the Internet is just piracy. There is no way to compare with the light and shadow effect in the cinema. In the past, when everyone was poor, it didn’t matter. At that time, it was just a matter of watching the movie.
Not bad
But with the deepening of reform and opening up in recent years, people have gradually gained money in their pockets. It may be difficult to go to the movies once a week, but there is no pressure to go to the movies once a month. And those movies
It is for the fierce competition to compete for one movie per month. This is also the fundamental reason for the rise of the blockbuster model.
The current record market is very similar to the movie market in the early years. Although digital products such as MP3 can be highly simulated, they are not as good as records after all. Now people are getting richer and richer. People are now not only
I'm thinking, I want to listen to music, but I want to listen better
This is a revolutionary change, but corresponding to this revolutionary change, the works of domestic record companies are getting worse and worse, becoming more and more unpalatable, just to make money, make money, make more money!