"As long as users are in hand, it is only a matter of time before we can make a profit!" Zhang Yicheng said with a smile, "These customers are money, and they will donate as much as they need. You don't have to worry about this. I will worry about these things. It's really not possible."
, more than 100 million customers can be mortgaged to banks, what else do we have to fear!"
If it were in the past, this method of mortgaging users to banks was still relatively new, and not many people had tried it. However, with the rise of various Internet companies in recent years, this kind of thing has gradually become more common.
It's common. A few years ago, this kind of mortgage of users to banks was still rare, and banks probably wouldn't agree to it. But now everyone in the world knows one thing, that is, users are resources.
Users are money. The competition these days is no longer about technology. For the Internet, there is almost no real technical barrier. Maybe games can still tell who is doing better, but in other fields
, there is almost no big technical gap, technical barriers are almost non-existent, and there are no patents or the like.
In today's world, whoever has users will be the king. Whoever has the king will occupy the market. Money is not important. You can get loans. Technology is not important. There is no difference.
QQ has users, so others can’t compete with him. Now Tianlan Weibo has users, so he doesn’t have to worry about anything.
"That's good!" Zhang Gang nodded.
"And I want you to develop a game!" Zhang Yicheng said, "This game is called Sky Blue Farm!"
"Sky Blue Farm is a game I envisioned. In the game Sky Blue Farm, it is a simulation management game with a farm as the background. In the game, the player plays the role of a farm operator and completes everything from purchasing seeds to cultivating, watering, fertilizing, and weeding.
, the whole process from harvesting fruits to selling them to the market!" Zhang Yicheng said
"Different from traditional mini-games in the past, this Sky Blue Farm requires an Internet connection, which means it is not a stand-alone game, so it is impossible to clear the level in a few hours, a day or even a few days. What it needs is continuous
We take care of this pasture, and then repeat a set of processes that seem to be the same, but in fact there are many differences!" Zhang Yicheng said
"The target audience of this game is none other than today's white-collar workers, because white-collar workers don't have much time to play games. The characteristic of our game is five minutes. You only need five minutes to play games every day.
!”
"You only need to spare a few minutes every day to complete this process. Every day you watch the gold coins continue to increase, and every day you watch the farm level continue to rise. Do you think those white-collar workers will be interested? This is not a single-player game. It is a mutual game.
You can compare with each other! The reason why online games are more popular than stand-alone games is because everyone is online together and has someone to compare with!" Zhang Yicheng said
"Even if this is the case, it is difficult to guarantee that the interest of those white-collar workers in this Tianlan Farm will not diminish. It may not be possible to leave it alone for many days!" Zhang Gang said. He finally understood what Zhang Yicheng meant.
The characteristic of the farm is that it caters to the needs of white-collar workers. They don’t have to keep an eye on the game anytime and anywhere. They can be prepared for the boss to check their work at any time. They can interrupt it at any time and continue it at any time. However, this can also easily lead to white-collar workers not paying attention to this game.
It's okay once, but after a long time, it's easy to forget
"So we need another setting, which is to steal vegetables! This is also the second feature of Tianlan Farm besides growing vegetables. Players can steal other people's vegetables, but they may also be stolen by others. So no matter you
Whether it’s to steal food or to prevent food from being stolen, it’s time to turn your attention back!” Zhang Yicheng said with a smile.
"Steal food!" Zhang Gang muttered, "What a great idea!"
Although Zhang Gang is not a talent in gaming, he can already imagine the huge potential in this.
"Also, we can also set up various props, seeds, dogs for guarding the home, etc., all of which require gold coins or direct exchange with RMB!" Wang Zhengfei basically copied the Happy Farm from later generations.
In a previous life, the idea for the Farm series came from an obscure company, the 'Five Minutes' Company. The basic idea of this company was to make games that white-collar workers could spare five minutes to play every day. In fact, although
In the beginning, there were repeated failures, but Happy Farm became an instant success.
Initially, Happy Farm was developed as a plug-in on Renren. Based on the platform of Renren, Happy Farm exceeded 100,000 users in just one month, and later exceeded one million users in a short period of time.
But it was Tencent that really made Happy Farm famous. After Tencent spent hundreds of thousands to buy out the copyright of Happy Farm, it quickly launched QQ Farm on the QQ platform. With its huge number of customers and terrible user stickiness,
Quickly capture most of Happy Farm’s market
Although Tencent has used this trick countless times, the effect can still be said to be very good. Renren was defeated when faced with Tencent's three-point ax.
So later, the president of Renren said very calmly in front of the media that Happy Farm was just one of Renren's many excellent plug-ins. In Zhang Yicheng's view, it was calm, let alone helpless, and there were few opponents.
Can withstand Tencent’s three axes
Relying on its huge user base and the outstanding creativity of the farm, Tencent has a monthly income of more than 50 million, which can really be said to be making money every day.
Now this kind of thing is naturally impossible to happen. No matter how powerful Tencent's three-point ax is, it will be useless, because the copyright belongs to Zhang Yicheng. Of course, the possibility of Tencent copycats is still very high, but Zhang Yicheng will never be soft-hearted and sue
Until Tencent is ruined, if Tencent dares to take action!
Thinking of this, a stern look flashed in Zhang Yicheng's eyes. Now he has no good impression of Tencent at all. It's surprising that he can still have a good impression of someone who is trying to steal his job. Maybe Tencent was tampering with his server last night.
"The page settings of Tianlan Farm do not need to be too elaborate. Instead, the more Q-version the better, and the cuter the better. It is not difficult to complete the game. You recruit people first, and I will allocate one million to you when the time comes. It should be
That's enough!" Zhang Yicheng said. The original farm was successfully developed with only 100,000 yuan. Now that Zhang Yicheng has given ten times the funds, there should be no problem.