In addition, the investment is not very large, so it can easily recover the cost and earn large profits. It may not be as good as those Hollywood blockbusters, but it is completely enough to maintain survival and development.
But domestic companies are completely different. Although there are some relatively excellent small and medium-cost films in China, the patterns they present are completely irregular and are completely short-lived. They can survive and develop in China.
The relatively good ones are all big companies and giants, but small companies are different. Basically, it is rare for one or two good works to appear, and then they continue to sink. It is completely a big deal.
Among the company's movies, there are always some that are outstanding, so the audience seems to see some excellent small and medium-budget movies every year, but that is just an accident.
Unlike Hollywood movies, Hollywood's small and medium-cost movies are often produced by certain small- and medium-cost movie companies that can survive. These companies can survive and survive well. Their survival model is to follow Hollywood.
Movies are rampant all over the world and stretch out their tentacles around the world. Maybe every market can only pick up some leftovers from Hollywood blockbusters, but the accumulation of these leftovers is also a very amazing number, which can make
They lived a very nourishing life
If they release one or two hit dark horse movies, they can make huge profits. This is how small and medium-budget Hollywood movies survive.
Now Zhang Yicheng is imitating the paths of these companies and then developing his own path.
He also plans to deploy weapons globally and extend his tentacles around the world, but compared to Hollywood movies, Chinese movies are indeed less powerful. He can't even defend his hometown, let alone counterattack the United States, so of course he
It is also impossible to be as easy and convenient as those small and medium-budget Hollywood movies riding the coattails of Hollywood blockbusters to all over the world.
Every step he takes needs to be taken on his own, overcoming thorns and obstacles, and carving out a leaping development path. The reason why it is much later in Japan, South Korea and Southeast Asia than in the mainland is because Zhang Yicheng is opening up channels, and at the same time they are also
I am waiting and watching to see how the box office of "Thirty-day Love" is in the Mainland. At the beginning, the work was very difficult to start, there was almost no progress, and people had no interest at all.
It wasn't until "Thirty-day Love" achieved great success in the mainland that theater chains in Southeast Asia finally relented. Then after it was also a great success when it was released in Southeast Asia, theater chains in Japan and South Korea couldn't wait to watch it.
The introduction of "Thirty-day Love" is a kind of sadness of being at a disadvantage. If it had been a Hollywood blockbuster, of course they wouldn't be like this.
Suddenly Zhang Yicheng felt like a weak country without diplomacy!
After this incident, Zhang Yicheng finally extended his network of relationships to the entire East Asia region. With the help of this network, it will be much easier for Zhang Yicheng to make any movies in the future.
Basically, the effect of simultaneous release can be achieved
But at the same time, Zhang Yicheng also noticed one thing. It is very important to establish a brand. Just like when people mention Hollywood movies, they will think of good movies and blockbusters. He also wants to establish such a brand.
According to Zhang Yicheng's estimation, China is expected to not have much success within ten years. In other words, in Zhang Yicheng's opinion, Chinese movies will probably maintain such a prosperous picture within ten years, but in fact they are
Scene of death and death
It’s not that Zhang Yicheng intends to badmouth Chinese films, but in fact, the leader of the development of Chinese films is tightly held by a rein, and this rein is the review system of Chinese films.
The censorship system of movies is the most troublesome problem for all filmmakers. The current censorship system of Chinese movies requires that movies be "appropriate for all ages", which adds a lot of difficulties to movie creators. The entire movie must take care of everyone at the same time.
The appreciation ability and level of people of different age groups, but any movie actually has its target audience and the people it wants to talk to.
And each group of people has different requirements for movies. The possibility of all people liking a movie at the same time is almost zero. It is said that "everyone likes radish and green vegetables." But what about now? In order to be able to pass the review, maybe just
Making bigger changes because of an inappropriate sentence or line may even affect the expression of the entire film. Many films are now forced to be edited because they are "not suitable for everyone to watch" in many places. The passion and passion of the actors
Film is wasted all the time. In fact, this is not only a waste of money, but also a huge waste of art.
The disadvantages of this "one-size-fits-all" censorship system are obvious. Once the tutorial level, restricted level and other levels are established, some audiences can be protected, and on the other hand, the creative staff can free up their hands and feet to carry out their work.
Creation and the objects of creation will become clearer. This division is undoubtedly suitable for the further development of movies.
Many people say that there are only two types of films in the Mainland: blockbusters and small films. There are basically no genre films in the true sense. The reason for this situation is related to the censorship system.
For example, ghost films, a very popular genre in Hong Kong, are not allowed to be filmed under the mainland's censorship system. Therefore, the "female ghost" in the original work of the popular movie "Painted Skin" could only become a "banshee"
The film bureau said that there can't be ghosts and demons. The reason is that there are a lot of people in rural areas and they are very simple. If they say there are ghosts, they will believe it.
This explanation made Zhang Yicheng feel speechless and just wanted to roll his eyes: "Don't farmers believe in monsters, only ghosts?"
What a bullshit theory this is!
Because of this relationship, the idea of expecting Chinese-language films to rise and then take advantage of them is probably hopeless. Therefore, in this case, the only option is to strengthen oneself.
Zhang Yicheng wants to build his Sky Blue Entertainment into a brand. Although Chinese-language movies have not yet become a brand, he can definitely build Sky Blue Entertainment into a brand. By then, as long as it is produced by Sky Blue Entertainment, it will be available in various Asian countries.
In the future, it will be recognized even all over the world.
By that time, even if some films are not that good and the domestic box office is not very good, they can still make up for it abroad, and at least there will be no problem in maintaining capital.