Chapter 386 Listen to me if you don’t want to change into a drama
I don’t know whether it is to show superiority or something else, but local governments in various places are vaguely taking the lead in Shanghai to fight against the central government and form alliances, with Shanghai taking the lead in everything!
Shanghai is so arrogant, of course it has its confidence. In addition to its strong economic position, it is also very strong politically. There has always been a so-called pearl system in politics. For example, Premier Zhu is from Shanghai!
With the support of such a strong government, it is natural for Shanghai TV station to be inferior to CCTV. Mango TV has always been regarded as a model of treason, but in fact, compared with Shanghai TV, it is nothing but water!
Shanghai Channel has been resisting CCTV's rule a long time ago, but it is not very successful compared to Mango Channel. Mango Channel follows a national route and does not engage in local characteristics, while Shanghai Channel is completely local in character, but it is not very successful.
Complete access to a national audience
"Just like the audience has been enduring the boredom of CCTV before, it's because you haven't appeared yet. When Mango Channel rises strongly, CCTV will have no market!" Zhang Yicheng said
Speaking of this, Yang Changlin still nodded. He also agreed with this. The reason why their Mango Channel is more successful than CCTV is that they care about the audience's feelings, shoot TV series that the audience likes, and produce TV programs that the audience likes, so they quickly gained
The support of the audience pushed CCTV away from the eight streets
But after stabilizing its position as the leader in fashion, Mango Channel also started to become a little blindly arrogant. It thought it had secured its throne, so it didn’t care about anything. All kinds of low-quality advertisements came in.
Advertising time continues to be extended, and all kinds of bad movies are bombarded
The audience is not stupid, they will definitely not be able to bear it. They just don’t watch Mango Channel. The quality of variety shows and TV series on other channels is much worse. Except for Mango Channel, most satellite TV stations are just getting by, and they won’t starve to death anyway.
But this situation will change sooner or later
"Now I can endure the bombardment of various extended advertisements from Mango Channel just because there is no other substitute!" Zhang Yicheng said, "But as far as I know, in the past two years, other local channels have also
They are all restless. From Fujian's Southeast Channel, to Anhui Channel, to Jiangsu's Tomato Channel, and Zhejiang Channel, all these channels are determined to innovate and capture more markets. I'm afraid Mango Channel will not be able to dominate the market like before.
sit back and relax!"
Zhang Yicheng's words hit Yang Changlin's Achilles' heel. As an old man who has worked at Mango Station for decades, he naturally regards Mango Station as his home and devotes all his energy to Mango Station. In a sense, he is not
I don’t know about this trend, but there are too many vested interests in Taiwan. Many people think that since they are so successful, they can put their swords and guns in the warehouse, let their horses go to Nanshan, and enjoy themselves. These people have long lost the passion of the past.
Okay, there's nothing he can do about it
He has a very long-term vision. He noticed ten years ago that if he wanted to change the current situation of local TV stations, he must take more care of the audience's feelings. And now how could he not notice that those satellite TV stations are ready to make moves?
But sometimes he really has no choice!
What Zhang Yicheng said was not alarmist, but the truth. Just a few years later, the Golden Eagle Theater that Mango Channel had worked so hard to build collapsed. The ratings were miserable. The reason was very simple. It was because other TV stations had good
There are TV series. You can choose not to watch the TV series on Mango Channel or you can have something to do to kill time.
The audience has long been fed up with Mango Channel. There was no substitute before, so they endured it. Now that there are many channels to watch, of course they abandoned Mango Channel immediately. Even the most loyal supporter of Mango Channel loves Mango Channel.
hatred
"Of course, these are things that Director Yang needs to consider!" Zhang Yicheng said, "I don't ask about these, but I hope that if I invest in this drama, I must personally review all product placements.
!”
Yang Changlin suddenly felt helpless. Zhang Yicheng's meaning was already very clear, that is, he did not want to be involved in more advertisements.
"Advertising is one way to recover costs, but it is definitely not the only way. Especially for TV stations, what is more important is ratings. With ratings, there are advertisers. With advertisers, there will naturally be a lot of money. I
You don’t need to tell me what to think about!” Zhang Yicheng said, “If you only focus on collecting money and forget about the audience, then I’m afraid it will not be so beneficial to the future development of your station!”
Yang Changlin was a little embarrassed by Zhang Yicheng's direct statement. If it was really just for money, it would be detrimental to future development. There is nothing wrong with doing business for money, but if you ignore the fundamentals for the sake of money, it would be a mistake.
Sesame lost her watermelon move.
"But Mr. Zhang, we are not the only ones investing in this TV series in our station, but also Tianyu," Yang Changlin said with some embarrassment.
His meaning has been very clear. Mango TV is not the only investor now. We are cooperating with Tianyu. Even if we don't accept product placement, Tianyu will also accept it!
This is the most embarrassing thing. Once something happens, Mango TV will be the one to take the blame. Tianyu doesn’t want to take the blame. It’s just like the movie “Let’s Watch the Meteor Shower” in the previous life.
But most people will only criticize Mango TV for how it is and how it is, but how many people will say how bad Tianyu is!
"I think that improving the quality of TV series is related to the interests of all investors!" Zhang Yicheng said, "If Tianyu doesn't even have this basic understanding, then I will quit.
I have no interest in working with such a partner!"
"Hey, Mr. Zhang, don't worry, everything can be discussed. I don't think Tianyu is so incomprehensible!" Yang Changlin said.
"I have only one purpose, and that is to better promote my artists!" Zhang Yicheng replied, "For me, everything is based on this premise. I think Tianyu wants to use its own people.
The mentality is understandable, but if Tianyu doesn’t want future TV series to be labeled as thunder dramas, copycat dramas, rustic dramas, etc., they can seriously consider my suggestion!"
