These days, even costume mythological dramas can advertise love madness. Isn’t it easy to do product placement in urban dramas?
It's just like playing. Generally speaking, as long as it's not an exaggerated advertisement like "Let's Watch the Meteor Shower" in the previous life, the average audience doesn't really care. On the contrary, many people are actually happy to talk about it.
small advertisement
The key point is to maintain a certain degree. Only by maintaining a certain degree can the audience accept it. Especially for a life sitcom like "Love Apartment", it is very normal to do advertising. Although ordinary dramas are also urban dramas,
However, due to its subject matter, it is generally rarely involved with those manufacturers, but for "Love Apartment", there is no pressure at all.
Although he can only do advertising for a while, maybe only a few seconds, Zhang Yicheng’s asking price is not low, one million, whether he likes to do it or not
Just relying on Zhang Yicheng's name is far more than just a matter of money. The key is to have a good relationship with Zhang Yicheng. The manufacturers who advertised in Zhang Yicheng's film and television dramas later proved that they
They all made money, so this time Zhang Yicheng had just released the news, and many manufacturers came to him. Zhang Yicheng only chose ten of them. This was because it had to be consistent with the script. Some scenes that appeared in the script,
Props to use their products, which is both a good advertisement and
This time, Zhang Yicheng allocated 15 million for the investment in "Love Apartment". The filming has not even started yet, but he has not only recovered the cost, but also made a small profit. If the entertainment industry is still tremblingly thinking of ways to do this,
People who want to invest and try their best to get their money back will vomit blood. Zhang Yicheng can easily recover the cost. This is because Zhang Yicheng has the means. With Zhang Yicheng's reputation for producing high-quality products, so many people want to put their products here to sell.
advertise
This price is not the highest. Feng Xiaogang has offered prices of three million, but it is a movie, which is different from this kind of TV series. Moreover, it is "If You Are the One 2". There is already a movie starting with it. This movie
No matter how bad the box office is, it can't be much worse, but "Love Apartment" has not yet
Zhang Yicheng believes that with his reputation and the future ratings and influence of "Love Apartment", there will be no pressure for the price to exceed two million in the future.
Now it’s just testing the waters!
The money had just arrived, and Zhang Yicheng allocated it to the crew. Wei Zheng was also surprised. This Tianlan Entertainment is not an ordinary rich person. It is not that he has never filmed before, but generally such funding is based on time.
Generally, funds are allocated over a period of time, because this kind of investment is rarely made all at once. Even for a large company, allocating more than 10 million in one time is not a small matter.
But Tianlan Entertainment just dialed it up without any discount at all. It is indeed a rich company.
This made him more sure that coming to shoot this time was indeed a very correct decision and not just an invitation from Wang Yuan.
Moreover, Zhang Yicheng had also told him about the product placement in this area. After all, he would be responsible for how to put it in. This made him extremely surprised. He did not expect that Zhang Yicheng could recruit it easily.
20 million ads
Product placement is no longer a new term in the past two years, but not all directors can get product placement. After all, it is not impossible for manufacturers to invest money in advertising, but
At least it has to be effective, but general product placement is relatively inconspicuous, and the advertising effect is very poor. After all, it flashes by in just a few seconds, and many people may not notice it at all.
Advertising, only for those popular movies, people will talk about it and count how many advertisements there are. This is definitely not possible for ordinary movies.
Of course, like the previous "Let's Watch the Meteor Shower", it is not impossible to have product placement ads on a large scale. Although it is obvious, people will hate it by then, just like in the middle of "Let's Go to the Meteor Shower", the manufacturer
The original intention was to gain popularity or something, but on the contrary, due to the relationship between "Let's Watch the Meteor Shower", it has become synonymous with low-quality products. It is not as trendy and sensational as the Japanese and Korean versions. This is what is called
If you cannot pass it, once you pass it, you will get the opposite effect.
Those manufacturers are not idiots. If they are stupid, money will come quickly. They can develop and expand the company. Who is not a good person? They are the best of people. Let them give away money for free. How is that possible? Every time they pay, they must
They are not philanthropists after receiving tenfold or even a hundredfold returns.
Therefore, although product placement is not uncommon and is even well-known to many people, there are not many producers who can get product placement. Everyone wants to get product placement, but not everyone has it.
of this ability
Zhang Yicheng can attract 20 million advertisements with a wave of his hand. This appeal can be imagined. Although it is not as good as Feng Xiaogang who can attract 60 million, he is still top in the entertainment industry.
In fact, he didn't know that it wasn't that Zhang Yicheng couldn't get 60 million ads, it was just different from movies. 60 million product placements might not be very long in movies, but they were long enough in TV series.
Okay, Zhang Yicheng doesn’t intend to do this.
He also plans to build "Love Apartment" into a hugely influential brand and series. There will be a second season, a third season, a fourth season and an n season in the future, and so on.
He doesn't want these advertisements to ruin the brand. Besides, just 20 million is not unprofitable, and if the brand does well, his income will also increase sharply in the future. If this is the case, why not
Why!
Sixty million or something is not what Zhang Yicheng cares about most. At this point, money is no longer what Zhang Yicheng cares about most. As the filming of "Love Apartment" begins, Zhang Yicheng has to rush to Shanghai to see the situation.
It depends on how the preparations went. Compared to the first part, Zhang Yicheng is actually more familiar with the second part.
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——The second update is here! There will be a third update soon! This book will be finished before the 20th of next month!