"Obviously, these types of novels are specially prepared for women, even middle-aged women and above!" William said, "According to recent surveys, the current TV turn-on rate is not even as good as 30% of what it was ten years ago.
, in recent years, the trend of younger TV audiences that was originally expected has not actually appeared!"
Of course, William doesn’t know that in a few years, the chance of opening will not even be as good as 30% of the current chance.
In fact, many people have been talking about the trend of younger TV audiences. It started almost ten years ago, and Mango Channel is a solid believer in this trend. Mango Channel has always been building youth and fashion.
The brand can be seen clearly
Mango Channel has also gained huge benefits from this, but the so-called younger TV audience did not actually appear, or in other words, it did not appear in full swing. The reason is very simple, that is, the emergence of the Internet.
The emergence of the Internet has attracted all the younger generation to the Internet. Young people born in the 1980s must have computers and TVs, but they do not watch TV, while those born in the 1990s do not watch TV at all.
Although not all, this is already a trend. What you can see on TV can also be seen on the computer. There are also live broadcasts and other means. Even if you want to watch anything, you can also watch it on the Internet.
Can see
With the emergence of this counter-trend, the remote control has returned to the hands of mother-level housewives. This is why those family ethics dramas have become so popular. The reason is very simple, because people who watch TV are
Those housewives, so of course people nowadays have to consider the tastes of these people. After all, they are the ones who control the TV remote control.
Of course, it doesn’t mean that young people don’t watch it, but relatively speaking, there are very few people who still stay in front of the TV all day long. Basically, they can watch it on the Internet.
Although there are still young people watching, for the TV station, the person they really want to please is the one who controls the remote control. Only in this way can there be ratings, and only with ratings can there be future advertising fees, so
When buying a film, these people’s preferences will also be taken into consideration, and this also determines the direction of the film studio’s shooting.
This is also the reason why occasionally a TV series such as "Bu Bu Jing Xin" and "Xuan Yuan Sword" can cause great repercussions among young people. It is because all parties only consider the market of middle-aged housewives.
At that time, it would take several months to have one or two movies and TV series created for young people. In addition, the quality was also good, so it would naturally arouse a great response.
The influence of the Internet has been reflected at this time. A TV series like "Bu Bu Jing Xin" would have been at least 10% or more a few years ago, but "Bu Bu Jing Xin" is not.
It was difficult to break through three, but the influence was huge, but it was all reflected on the Internet.
"Our company actually doesn't have much experience in filming scenes like this with mother-in-law and mother-in-law. Although there is "The Age of Naked Wedding", in my opinion, "The Age of Naked Wedding" is still made for young people, whether it is fantasy or magic.
Or Xianxia. During this period of time, I wrote a lot of these articles. After reading them, I felt that in terms of imagination, these articles are far beyond what ordinary screenwriters can write. I think they are very adaptable.
Value!" William said
"That's right, but there are two problems. First, where are the funds?" Zhang Yicheng himself has always been a reader of fairy tales and fantasy novels. Of course, that was in his previous life, and he doesn't read them now.
It's also very simple. After being reborn, he has read all these articles and there is nothing to read. There have been many people talking about the adaptation of these online articles, especially after the copyright of some online articles was bought in the beginning.
, which makes many readers very excited and looking forward to when it will be filmed, but there are always rumors. If it can't be filmed, is there no market?
Of course not. Those online articles often get tens of millions or hundreds of millions of clicks, and what a huge market they represent behind them. However, they still failed to shoot. The reason is very simple: no money.
It cannot be said that you have no money, but the question is, if you have money invested, can you get your money back?
"Funding is indeed a problem, but I don't think it should be a very serious problem. Compared with other companies, our company is an independent production company, and the funds are relatively abundant, especially when Weibo starts
After making a profit, this number will continue to expand. According to the information I got from Sky Blue Network before, Sky Blue Network’s capital income next year may exceed one billion U.S. dollars!" William said, these are not exaggerations.
In the previous life, Xinlang alone made at least tens of billions of dollars from just a meager amount. What's more, Tianlan Weibo has already dominated the world. This is still a relatively conservative estimate. It is completely considering that Weibo is now the only one.
Just getting started
At the beginning, Sky Blue Entertainment tightened its belt to support Sky Blue Weibo. Now it is Sky Blue Weibo’s turn to support Sky Blue in return. However, what William said is indeed right. When the money reaches a certain level, how to spend it is also important.
A piece of knowledge. Because it is a sole proprietorship, Zhang Yicheng has no worries about dividends. The entire company belongs to him. He can pay as much dividends as he likes. It doesn't matter at all. If he wants to develop,
One billion US dollars is indeed so much that I feel like I can’t spend it all.
If you put this money in the bank, it is waiting to be exploited by the state. Only by spending it can you get more and more.
Although it is a duty to pay taxes, the domestic tax level is already the second in the world, and it is still being exploited by the government in various names. Zhang Yicheng is not in such a good mood.
There is no doubt that investing in these movies is one of the best ways
Ordinary movies are nothing to invest in, but these movies are different. With such a large expenditure, it is a good way to spend time, and the most important thing is that these movies will also pay back with a very high rate of return.
When there are very few funds, there is no pressure at all if the return rate is more than 1,000%. But when it reaches a certain level, a return rate of more than 20% is considered good. If it can exceed 100%