Chapter 457: The Three Pillars of the Spring Festival
After experiencing the largest annual population migration in the world, we ushered in the Spring Festival, which was full of wine and wine. After the joyful Spring Festival, we had to go back to face heavy or idle work. The economic crisis is still continuing, and all day long
People who are worried and running for a living should soothe their tense nerves from time to time, so the Lunar New Year movies have popped up one after another.
It’s the time for new movies in the Year of the Ox again. Going to the cinema to watch movies has become a fun activity during the holidays. All kinds of new movies, whether they are introduced to be sensational or made in the name of the festival, are crowded in the current Spring Festival schedule.
The clustering of a wide variety of films also makes the audience more "desire to buy". It seems that they all have the possibility of being spoiled for choice. At the beginning of the Year of the Ox, the lively atmosphere and the hot box office of theaters show harmony.
In 2009, "Red Cliff (Part 2)" was the first to grab money. Nearly three weeks after its release, it will definitely try its best to extend the screening space until the Spring Festival holiday. If it wants to make another fortune, it will have to pass the three-month mark no matter what.
The passing mark of 100 million box office, so that it can be passable in terms of "face". However, the overall charm of the second episode is not as vivid as the previous one. The scenes are grand enough but also make people feel tired, and the audience's reputation is mediocre.
John Woo finally spent five hours telling the story of one of the most legendary wars in Chinese history. With magnificent scenes comparable to Hollywood blockbusters, it naturally broke the box office record of domestic movies. For generations of Chinese audiences who grew up immersed in the story of the Three Kingdoms
To put it bluntly, the joking attitude of deconstructing history in "Red Cliff" seems a bit insulting to the classic memory in the mind. The more than 100 shocking and funny lines that appear in the second part are obviously deliberately done by the director and screenwriter after many years of struggling in Hollywood.
, John Woo has long been familiar with the art of creating topics to entertain the public. The so-called story of the Three Kingdoms is just a gimmick he used to attract attention. This movie must not be viewed from the perspective of a historical drama.
But no matter what, it is still a blockbuster movie. When "Red Cliff - Part 1" was released, it had basically made history. Of course, it would have been better if "Love Is Not Blind" hadn't come out at that time.
In addition to masterpieces such as "Red Cliff - Part 2", there is also a companion piece to the movie "Crazy Stone" that Ning Hao has been preparing for many years, "Crazy Racing"
A comedy movie like "Crazy Racer" that is filled with too many local elements may not have the potential to be appreciated by global audiences like "Red Cliff", but it is also profitable and promising to be based on the local area, with solid early script preparation
, "Crazy Racing" uses as many as six clues to intersperse the narrative, and the complicated and interlocking character plot relationships weave a 100-minute story with climaxes. It does not give us any chance to get distracted, with dialects from all over the world, and odd-shaped actors.
The exaggerated performances, the humorous dialogues that hit the mark, the unbelievable but logical silly things, and the audience laughing so hard that they are breathless. This kind of movie may not have much humanistic connotation, but it fully demonstrates the entertainment function of the movie and makes the audience laugh.
Their willingness to go into theaters again and again to contribute to the box office is also worthy of praise. For China's small and medium-cost commercial films that have been weak for a long time, Ning Hao and his works are a living textbook.
"Red Cliff - Part 2" is expected to continue the movie-watching craze until the Spring Festival, forming a "post-Red Cliff schedule"; and Ning Hao's new work "Crazy Racing" has the high popularity of the previous "Crazy Stone", coupled with the popularity of the same movie
There are no powerful films competing with it in the schedule, so it is expected to eventually achieve the expected box office target of 50 million, and enable Ning Hao to step into the ranks of box office directors from a new director
These are all direct competitors of "Insidious". In addition, there are also popular movies such as "Family Happiness". However, Chinese cinemas are almost approaching the rate of one new movie being released a day. It is a pity that the battlefield of head-on conflict
If you can count it on one hand, the festivals such as May Day, Christmas, Spring Festival, and Valentine's Day are fixed periods with high box office production. China's Lunar New Year festival, because Christmas is connected with the traditional Spring Festival, Valentine's Day, and Lantern Festival, is as long as an hour.
Quarter has filmmakers excited
However, compared to the summer schedule, the Spring Festival schedule is not only shorter, but the overall quality of the movies released is also much worse.
There are only a few quality movies. For Zhang Yicheng, although the Spring Festival schedule is a bit short, it does not affect the release of "Latent" because "Latent" is only one movie and its release time is the same as the Spring Festival schedule.
The time is also about the same, it is more than enough to release one "Insidious"
Although for the audience, it is indeed a pity that the movie is not powerful, but for Zhang Yicheng, isn't it exactly what he expected to have no strong opponents?
Because there is no strong opponent, the box office of "Insidious" has been on the rise. After breaking 100 million in the first week, reaching 105 million, the box office continued to rise in the second week, reaching 189.8 million, approaching
200 million yuan
A month later, when "Latent" was actually released, the box office of "Latent" had reached 360 million, setting a new record for the Spring Festival box office.
》, the second largest domestic film
And this time "Red Cliff - Part 2" did not go well either. During "Red Cliff - Part 1", it was sniped by "Thirty-day Love", and during "Red Cliff - Part 2", it was sniped by "Latent".
, it can be said that it is very sad. This time "Red Cliff - Part 2" still failed to break through 400 million. After just breaking through to 300 million, it was unable to continue.
One of the big dark horses is "Crazy Racing". During the time of "Crazy Stone", due to its excellent reputation, Ning Hao, who only had a box office of more than 40 million, became famous. This time, he even brought
Returned with "Racing", although the box office is not as good as "Red Cliff - Part 2" and "Latent", it still easily exceeded 100 million, becoming the third domestic film in the Spring Festival to exceed 100 million.
The entire Spring Festival period only has a box office of about 1.56 billion, and these three movies alone account for one-third of it, which can be said to be the mainstay of the box office during the Spring Festival period.
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