In the previous life, "Avatar" was actually planned to be released on December 18, 2009, which was a simultaneous global release, which was also the time when the domestic film "October Siege" was released. But fortunately, there is a Chinese film protection system.
The release date was abruptly postponed to January 2, 2010, and finally scheduled to be released on January 4, so that domestic films could exclusively enjoy the Christmas and New Year's Day schedules. It is precisely because of this protection that "October Siege" can reluctantly
To preserve capital, otherwise, the scene where "October Siege" was defeated miserably by "Avatar" in Hong Kong will be staged in mainland China.
The difficulty of getting a ticket for "Avatar" has not changed from the time it was first released until the release of the film version. For the first time, major theater chains have encountered a situation where a large number of people queue up to buy tickets even on non-weekends.
The movie was sold out despite being in a poor location, so many people couldn't bear the dizziness and sat on the stairs for more than two hours without complaining. Only "Avatar" has this kind of magic.
Faced with this terrifying super box office mower, domestic blockbusters have avoided this period. The policy of clearing out the country for domestic blockbusters made "Avatar" sweep across China in 18 days. It was not until the release of "Confucius" on January 22 that it
The prelude to the domestic blockbuster "Avatar"
It's a pity that "Confucius" defeated himself
Due to the background of "Confucius", the distributor cleared the way for "Confucius" at the beginning of its release. The release date of "Detective Sherlock Holmes" was postponed from January 19 to February 25, and the so-called "Confucius" was released after
The only blockbusters available are "The Golden Guard" on February 4, and from January 22 to February 4, only one "Confucius" will be exclusively available for two weeks. This kind of preferential treatment can only be envied. In fact, this approach has great consequences for the Chinese people.
It’s normal for us. If the distributor of “Confucius” only did these things, maybe the end would not be too tragic. Unfortunately, human greed is endless. Next, an act that angered movie fans will “Confucius”
Sent to a road of no return
China Film Company decided to release the film version of "Avatar" early on January 23, the day after "Confucius" was released.
This kind of attempt to control the audience's intention to watch movies by administrative means, regardless of market rules, finally angered the majority of movie fans. Movie fans began to consciously boycott "Confucius", and the online condemnation of "Confucius" reached tens of thousands.
For China's immature film market, there will always be victims to improve shortcomings. Unfortunately, this victim is (Confucius). The failure of (Confucius) is a classic case of failure in film promotion. Many years later, some people will also use this
To be honest, apart from the TV drama tendency and narrative rhythm issues, the film itself is very good, and Chow Yun-fat's acting skills are also very good and even outstanding. It is a big challenge for him who is over fifty years old.
, is also a successful work of his transformation. However, due to director Hu Mei's arrogance at the press conference and Chow Yun-fat's half-joking remarks such as "Can Confucius still be considered a human being if he doesn't cry?", the audience became dissatisfied with (Confucius).
In the end, "Confucius", which claimed to have an investment of 150 million, had a box office of only 28 million in its first week, and basically had no hope of exceeding 100 million. It could be described as a disastrous failure. In the same week, "Avatar" was only released in an expensive 3D version.
At that time, it still achieved a box office of over 200 million, and the ticket counters were still crowded. Of course, most people went there for "Avatar"
Countless examples of failed sniping have put Zhang Yicheng under a lot of pressure. Although "Avatar" will be delayed until after 2010 in China, this does not change the fact that his terrifying box office is a lawnmower. "The Girl We Chased Together in Those Years" estimates
There is no chance of "Avatar", but if Zhang Yicheng's original expectations are followed, the first episode of "Zhu Xian" or "Life Hunter 1" will be released at that time. This is a stressful choice.
When adapting the two original novels into movies, Zhang Yicheng thought about it. It would be impossible to shoot them all in one episode. Among them, "Zhu Xian" was based on the length. Zhang Yicheng decided to divide "Zhu Xian" into two episodes, among which Zhang Xiaofan
The first episode of "Betrayal from the Qingyun Gate" is the first episode. Zhang Yicheng plans to end the first episode with Baguio blocking the Immortal Killing Sword for Zhang Xiaofan. The second episode is just to film the rest.
Zhang Yicheng plans to adapt "The Hunter" into a series. For example, the "Harry Potter" series has a similar concept. Zhang Yicheng plans to use the first volume as the first film in the series this time.
Part one, based on this basis, will be expanded
Judging from the release situation after the filming, it is estimated that it will be early next year, possibly close to the Spring Festival schedule, so we can avoid it a little bit, but it is impossible to avoid it completely.
Especially for "Zhu Xian" and "Life Hunter", which rely on special effects to express extraordinary plots, facing the shocking special effects of "2012" and "Avatar", the pressure is not exaggerated.
, if it is better in normal times, but there are two such awesome science fiction movies just now. Not to mention the plot, the special effects alone will definitely arouse countless people's discussion.
It must be compared. If it were "The Girl We Chased Together", there wouldn't be much pressure. After all, I didn't make a living with special effects, but it happened to be a big movie like "Zhu Xian" and "The Hunter".
make
In previous lives, facts have proven that all domestic movies that feature large productions and magnificent special effects have all failed miserably at the hands of "2012" and "Avatar"
On the contrary, a cartoon like "Xi Yang Yang and Big Big Wolf" became the hero that stood in her way.
"Pleasant Goat: The Mighty Tiger", which was released at the end of January, had a box office of 36 million in the first week alone. For a low-cost, low-tech, low-level cartoon, with its TV audience and the popularity of the previous movie,
The Yuwei sold was a great success. Zhang Yicheng could only say that Chinese children make so much money.
Everyone is afraid of Avatar, so after "Avatar" was released, in February, countless blockbusters rushed to grab the last Spring Festival slot, such as "The Golden Guard", "Su Qier", "Little Soldier", "Love in the City", "Happy Event in the Flower Field"
2010", "The God of Wealth", "72 Tenants" and countless other movies have all appeared
Even if it's not as good as "Avatar", competing in so many films is still a stressful thing!