It’s not like they have never seen such large-scale advertising worth tens of millions. Those big companies, especially foreign ones, have often made tens of millions of dollars in advertising. But the problem is that this is happening in a company that has just been established less than a year ago.
The new company, plus the tens of millions in reality, is equivalent to throwing in 20 million in one go for advertising. Such a big deal, everyone who knows about this insider company will take a breath, such a big deal
Advertising is absolutely unique in the Internet world, because any Internet company that can spend so much money is a very influential type. They don't need to advertise at all. They are a huge brand in themselves.
If an Internet giant, such as Tencent, wants to launch a game, its strong influence alone is enough to ensure that it can be widely known without any advertising. This is the powerful influence that Internet companies have, and this is the other thing.
Incomparable to other types of companies.
Moreover, they have many powerful products under their own banner. If you just promote them on them, you can achieve very good results.
With a huge investment of 20 million, even though Tianlan Weibo has experienced explosive growth in the past year, the expenditures in various aspects have also been more, and as the plan to enter Hong Kong and Taiwan has begun to move, a large amount of funds have been swallowed up.
, but Zhang Yicheng didn’t even blink when he put in the advertisement, as if it was not 20 million yuan but 2,000 yuan. His courage was jaw-dropping.
Many people are worried whether it is not worthwhile to invest such a huge amount of 20 million yuan. After all, this game only spent a total of 500,000 development funds, and this advertisement actually cost 20 million.
This difference is like a movie costing 30 million, but it feels like it cost over 100 million just to promote it. This feeling is really surprising.
These days, many people have realized the importance of publicity. These days, it is indeed an era where the smell of wine is afraid of the dark alleys. If you don’t do publicity, how will others know whether your product is good or not, even if you try to exaggerate it?
Publicity is much better than no publicity.
People tend to think that things with advertisements are of better quality. The reason is also very simple, because ordinary small companies are not even qualified to advertise, and most of those who can advertise have made certain achievements in the industry.
Companies, and the products of these companies are naturally relatively guaranteed.
Such a huge difference has shocked countless people, but Zhang Yicheng is not worried at all about the worries of the people below. What's the point of these two million? As long as Tianlan Farm is fully developed, it can be said that it will be a day-to-day development.
It will take less than two months for these investments to fully recover the cost. Compared with the future income, the investment of only 20 million at this time is nothing. Even if it is doubled, it is still worth it.
Moreover, this Tianlan Farm essentially serves Tianlan Weibo. It was born as an application of Tianlan Weibo. This mission means that it should not calculate any costs from the beginning, as long as it can bring users to Tianlan Weibo.
No matter how much money you invest, it doesn't matter. Now that Tianlan Weibo has stabilized its status as the dominant Weibo company, the only thing left is to exclude dissidents and all other companies.
This is also the consistent practice of other monopoly giants. They do not allow other forces to exist in their own private land, one-third of an acre. If the existence of guest officials has been caused, then they must try their best to squeeze them out.
Of course, this must be done in a legitimate way. On the one hand, Zhang Yicheng hates unfair competition. On the other hand, the other parties are leading large companies, such as Tencent, NetEase, and Sina. To deal with these giants,
It's okay to use some tricks, but it's not that easy to use unfair means to squeeze them out.
Moreover, this case cannot be opened. Once it is opened, the entire market will be in chaos. Everyone should stop doing business in the future and just be careful to watch out for each other. By then, Zhang Yicheng will also become a thorn in the eyes of all giants.
Moreover, in terms of strength, they are far superior to Zhang Yicheng. If they really use that method, Zhang Yicheng will definitely be crushed. This time, Zhang Yicheng just seized the opportunity and took advantage of the Wenchuan earthquake to completely defeat them.
They were caught off guard.
You know, with the strength of those giants, things like Weibo have no technical content at all, and there is no technical threshold.
Tencent relies on copycats, surpassing, and squeezing out. These three things have squeezed out many competitors. Tencent is an expert in this area. Comparatively speaking, Tianlan Weibo is nothing. Compared with Tencent,
He will only die miserably.
This is reality, but the emergence of Tianlan Weibo this time caught them off guard. They did not really realize the true power of Weibo. When they realized it, Tianlan Weibo took advantage of the Wenchuan Earthquake.
As soon as it soars into the sky, the climate has become such that it is impossible for them to suppress it even if they want to.
Therefore, we can only acquiesce in the rise of Tianlan Weibo as another little brother who may be compared with them.
Zhang Yicheng's large investment also gave major Internet giants a new understanding of the strength of Tianlan Weibo. Originally, those giants vaguely regarded Tianlan Weibo as a powerful Internet company that could stand alongside them.
But after all, Tianlan Weibo has only been established for a short period of time, and its power is only in terms of influence. They admit that Tianlan Weibo is not much inferior to them in terms of influence, but it is only influence. How can it have financial resources?
Compared with established companies like them, it is quite rare to think about when they started their own business to have millions or even millions of income in a year. Although Tianlan Weibo is profitable, it is just one year.
Around 20 million, even this was enough to amaze them, but Zhang Yicheng threw out 20 million in advertising fees in one breath without blushing and out of breath, which gave them an idea of the financial resources of Tianlan Entertainment.
With a new understanding, this newly emerged opponent not only has a terrifying growth rate in influence, but the money earned in more than a year is probably far more than everyone imagined. Combined with the recent news received
It seems that in the last two months of this year, Ruifeng Technology earned more than tens of millions. For these giants, it is normal to have annual income of over 100 million, and even monthly income of over 100 million is not considered.
It’s difficult, but Tianlan Weibo has only been around for a little over half a year.