Yan Yuanyuan did not give Zhang Yicheng an answer on the spot. After all, it was impossible to give an answer to such a big matter at once, which could even be said to affect a lifetime.
But Zhang Yicheng is not in a hurry and takes his time!
Everyone realized that this might be the last party where everyone could get together, so everyone came together. After everyone had dinner, they gathered in a KTV. Inside the box, there was chaos. Everyone was crazy and working hard.
After three years, no matter what kind of achievements you have, it has become a certainty. At this time, carnival is the only main theme.
Zhang Yicheng was sitting in the corner, watching his classmates reveling, with a smile on his face, but what he was thinking about was Sprite's advertising creative. This time he was going to submit an advertising creative about Snow White.
A long time ago, there was a Snow White. One day she met a courier (actually an evil prince pretending to be an evil prince), and was forced to eat a poisoned apple, and then fainted. The unconscious Snow White would like to wake up and watch.
first person to arrive
After the news of Snow White's murder spread, heroes from all walks of life came to rescue Snow White, including a poking prince on a bicycle. This prince climbed over countless mountains and crossed countless streams, and then killed her.
An evil dragon died (Dragon Dance Team?) and the poking prince awakened Snow White. When Snow White was about to wake up and open her eyes to see people, the poking prince was knocked unconscious and taken away by the evil prince's men.
Snow White fell in love with the evil prince and lived happily ever after?
The poking prince was thrown into the Sahara Desert to fend for himself.
Half a year later, the evil prince proposed to Snow White. On the wedding day, the poking prince appeared, dressed as an undead, and exposed the evil prince's lies.
Snow White was so angry that she was about to leave on the spot. At this time, the poking prince showed that he was not an undead and told the secret. When he was in the Sahara Desert, the evil prince's men threw an empty Sprite bottle to him.
He, and this bottle of Sprite, was hit by another bottle. With this bottle of Sprite, he survived
When the evil prince knew about it, he immediately became angry and ordered his men to snatch Snow White away. He also said that whoever could snatch Snow White would get Snow White. Finally, Snow White had no choice but to ask them to open a Sprite drink.
If they win the prize, then who will get Snow White? Who knows that in the end they will all win the prize?
In the end, they killed each other and fell to the ground one after another!
When that evil prince looked up to the sky and shouted, why?
At this time, the poking prince came out to reveal the secret. It turns out that Sprite has a very high winning rate!
This advertising idea actually comes from the advertising idea of 7-up, Sprite's rival PepsiCo. Once the previous 7-up series of ads was launched, it quickly attracted the attention of many netizens. Many netizens like the 7-up series of ads very much.
But now Zhang Yicheng is using it to advertise Sprite, but Zhang Yicheng doesn't feel guilty at all. They are all foreigners' companies anyway, so what does it have to do with him?
Although many people like to drink Sprite and 7-up, not everyone knows that in fact, Sprite and 7-up belong to the Coca-Cola Company and Pepsi-Cola Company respectively, and they are both extended drinks.
In other words, the advertising creativity that originally belonged to PepsiCo may now belong to Coca-Cola. Zhang Yicheng was also a little uneasy. He didn't know whether the people at Coca-Cola could accept it.
You must know that since entering the Chinese market, Coca-Cola Company and Pepsi-Cola Company have parted ways and began to gradually develop their own brand promotion strategies.
Coke is just a carbonated drink with little culture. But why do some consumers only drink Coca-Cola or Pepsi even though it is an extremely common carbonated drink?
The key to this problem is that in the process of market cultivation and competition for more than a hundred years, Pepsi-Cola has positioned its core target consumer group at the young generation that subverts tradition and has a flamboyant personality, and has spared no effort to combine sports and pop music.
People's favorite things, as the carrier of Coke culture, carry out brand communication. Through the two carriers of music and sports, it tightly binds its brand and consumers together, giving Coke an extremely rich connotation in addition to its products.
Its energetic, young, fashionable and energetic image
Coca-Cola, on the other hand, is gradually beginning to take the route of family fun, especially during the Chinese New Year season.
While Coca-Cola conveys brand information through product spokespersons, it has always promoted a healthy and positive attitude towards life. It has successively adopted spokespersons including Andy Lau, Liu Xiang, She, Wilber Pan, Shawn Yue, etc., which not only further interprets Coca-Cola's brand image, but also gives the product more distinctive characteristics.
Among them, the flavor of family fun becomes even stronger.
Therefore, to a certain extent, "Liangle" has been selling consumer culture, and has been promoting Liangle according to consumer culture. Therefore, in the eyes of consumers, Pepsi represents the surging passion of the new generation of young people, and Coca-Cola conveys
The other is the taste of family. In fact, these are all appropriate expressions of the different consumer cultures in Chinese cities. This is also the fundamental reason why "Two Les" are still flourishing despite hundreds of years of vicissitudes.
Pepsi's culture is cool, upbeat, and fashionable, but Sprite, as a subsidiary of Coca-Cola, may not be able to accept the concept of flamboyant Pepsi. Although the brand differences between Pepsi and Coca-Cola have only begun to differentiate in China, abroad, the brand promotions of the two brands are all the same.
They are surprisingly similar. They all promote the passion and vitality of young people. However, there is a big gap in China. Coca-Cola in China is still a family-friendly brand.
But Zhang Yicheng didn't care. If the people from Sprite didn't accept the advertisement, then he would go to the people from 7Up with this plan. Anyway, they are not the same to whom they sell to.
It’s not that Zhang Yicheng has any prejudice against Pepsi-Cola. He can only say that it happened to be the right time for him to see Sprite’s advertising competition!
"What are you thinking about?" When Zhang Yicheng was thinking of a plan, a faint greeting suddenly came. Zhang Yicheng looked up and saw Ling Fei looking at Zhang Yicheng with a faint smile.
Today, Ling Fei no longer wears the common school uniform, but puts on a casual outfit, with a white shirt on the upper body and blue jeans on the lower body, which highlights her good figure. She looks at Zhang Yicheng with a faint smile on her face.