Unless they happen to encounter an advertisement that they are interested in, they simply ignore those advertisements. Therefore, under the sky-high price of advertising space on today's TV stations, which is like extortion, many companies still have to keep going because they have no other choice.
Since it is difficult for advertisements to attract the audience's interest, the only way left is to bombard them indiscriminately.
Of course, they also know that this is not very effective, but there is no other way.
"Yes!" Fang Zhenghua nodded.
"So, because of this, it will not work to move TV advertising to the Internet, because netizens will also choose to ignore it!" Zhang Yicheng said, "Now the most effective advertising is naturally the video website, and now generally
The advertising model is to put an advertisement before the video comes out, and netizens have no choice, but the lack of choice does not mean that netizens have to watch it, they naturally have other ways to block this message!"
"Fundamentally speaking, it's not that the advertisements are not gorgeous enough, but that the message of the advertisement itself is not popular with the public!" Zhang Yicheng explained, "I remember when advertisements first appeared, every advertisement was so effective.
It’s because the public wasn’t tired of this model yet!”
"This is also the case now. Since netizens are very disgusted with the mode of having an advertisement first when watching a video, then why don't we just make the advertisement into a video and put it on it!" Zhang Yicheng said
"Make the advertisement into a video!" Fang Zhenghua's eyes suddenly lit up. Zhang Yicheng's words were like shining a one-kilowatt searchlight directly on him in the darkness, illuminating the road to the future.
"Yes, the public dislikes advertisements, not because they contain advertising information, but because these advertisements are exaggerated and boring, and one is less effective than the other." Zhang Yicheng said with a smile, "So we simply designed one that is fun and boring.
What an awesome video sequence!”
"Let netizens remember the content of our advertisements while laughing!" Zhang Yicheng asked rhetorically.
Fang Zhenghua seemed to have Zhang Yicheng's words playing in his mind, a fun and powerful video sequence!
"In the past, whether it was Coca-Cola or Pepsi-Cola, one of the most important things in your promotion was to emphasize the taste, how good it tastes, cold, clear, refreshing, etc.!" Zhang Yicheng continued, "But the problem is now.
How many young people have never drank soda? Yes, whether it is Pepsi, Coca-Cola, or our local Super Coke, the taste is actually the same, right? There may be differences, but for ordinary people
You can’t taste it, so there’s no point in just emphasizing the taste!”
Fang Zhenghua's eyes are getting brighter and brighter, yes, that's the truth!
"And the way the taste is generally expressed is quite exaggerated. The audience will know it is fake at a glance, so how can they still believe it? If they don't believe it, how can they still buy it?" said Zhang Yicheng.
"So it's better to focus on things other than the product itself. For example, my advertising idea focuses on Sprite's high lottery winning rate. Maybe netizens will laugh after reading it and not remember anything, but as long as they remember
The high winning rate of Sprite is a big victory. Then when they go to buy again, they will consider Sprite more. After all, many sodas have the same taste. It’s hard to say whether they like it or not. Many times they don’t like it.
Choose the one with the deepest impression!" Zhang Yicheng slowly explained the idea in his mind.
Fang Zhenghua nodded and agreed with Zhang Yicheng's statement. He found that Zhang Yicheng's statement was very suitable for him. It should be said that it seemed to have reached his heart.
What a talent!
"As long as it can achieve this goal, then this advertisement will be considered a success!" Zhang Yicheng said. "TV advertisements are getting more and more expensive now, but for your company's customer base, they watch TV less and less, so you should adjust the focus appropriately.
Isn’t the Internet direction a very good choice?”
"Moreover, the cost of online promotion is much lower than that of TV advertising. Your company has also launched online advertising. You must have an idea of the difference, so I won't go into details. In addition, if you use this kind of video
It is actually very simple to disseminate this form of advertising. Just hire some trolls, and they can push the video to the homepage and let countless people see the advertisement. They are definitely high-quality and low-cost, far better than what you put on TV.
The ads on the website are much more cost-effective!" Zhang Yicheng said with a smile and a shrug.
"Congratulations, you convinced me!" Fang Zhenghua said with a smile, and everything Zhang Yicheng said came to his heart.
"I would like to ask if Mr. Zhang is interested in working in our company. We welcome talents like you at any time!" Fang Zhenghua issued the invitation seriously.
"Sorry, I just graduated from high school!" Zhang Yicheng said helplessly.
"It doesn't matter, we welcome all talents, academic qualifications are not important, and if you join our company, our company can also sponsor you to go to college!" Fang Zhenghua said with a smile, which is a big deal for many young people.
It's very attractive. After all, Coca-Cola is a Fortune 500 company. It's a dream for many people to work here, let alone support them through college.
"I'm very sorry, I have no intention of developing in this area!" Zhang Yicheng still shook his head and refused.
"That's such a pity!" Fang Zhenghua said with some regret.
"But in the future, maybe there will be some cooperation between us!" Zhang Yicheng smiled.
Fang Zhenghua looked at Zhang Yicheng with some confusion, not knowing what cooperation he was talking about.
"Formal introduction, my name is Zhang Yicheng, and I am the CEO of Tianlan Entertainment!" Zhang Yicheng said with a serious face, and took out a business card from his arms.
"Tianlan Entertainment, CEO?" Fang Zhenghua was surprised by Zhang Yicheng's rapid change of identity. As for Tianlan Entertainment, who knows what kind of company it is?
"Our company is a newly established professional company dedicated to cultivating outstanding interpretation talents!" Zhang Yicheng said
Fang Zhenghua found that his brain was really running out. Zhang Yicheng, who was clearly still a student in front of him, was actually the president of some company. What a weird world this was!
This world is so crazy, a kid who just graduated from high school actually founded a company!
Although he kept telling himself not to underestimate this talkative boy, in the end he still underestimated him!
————Well, it’s the third update today, and the fever continues! Many places in my body hurt!