Chapter 75 Go directly to their senior management!
That’s why the first advertisement had such a good effect. When others react and launch such advertisements one after another, they will have no advantage in launching further advertisements!
In Zhang Yicheng's previous life, it took several years for online advertisements like this to be slowly accepted by people. That's because there was no advertisement like the one planned by Zhang Yicheng this time. It actually had tens of millions of views in one day, which was absolutely shocking.
glasses in one place
Zhang Yicheng definitely has reason to believe that because of the early release of this advertisement, this online advertisement will definitely flood the Internet quickly. By then, this advertisement will no longer be new, which means it will no longer be interesting.
"Mr. Zhang, I will give you another three million, and you must keep this video on the homepage of every video website as long as possible!" Fang Zhenghua said, and allocated three million in one breath, which was what he could use.
He has always been responsible for the advertising part. As long as it is effective, he believes that the senior management will definitely agree, and there is no reason for the senior management to disagree.
Zhang Yicheng pondered for a moment and said: "Director Fang, that's what I think. It's not enough to just rely on the trolls on various websites to spontaneously push those up!"
Zhang Yicheng said: "We should directly find the senior executives of those video websites and ask them to help us support it. The advantages of this are that firstly, we are not afraid that the senior executives of those video websites will take down our videos. Secondly, the video
With the help of the top management of the website, our videos will definitely be placed in a more prominent place, and the advertising effect will naturally be better!"
Zhang Yicheng said, and Fang Zhenghua thought for a while. Although it was an advertisement for the current position, which seemed a bit strange, he felt that what Zhang Yicheng said was reasonable!
Although it is an advertisement, he feels that it is worth it. As long as the Sprite brand can be famous, let alone millions, even tens of millions will be worth it.
I don’t know whether it’s because of the taste or other reasons, but Sprite’s sales have never been as good as Coca-Cola’s. This has always made Coca-Cola’s executives helpless. However, it is gratifying that the sales of its old rival Pepsi-Cola’s 7-Up are not as good as those of Coca-Cola.
Where’s their Sprite!
Therefore, increasing the sales of Sprite has always been a headache for Coca-Cola's executives. If they can take this opportunity to increase the sales of Sprite, it will be worth it. Not to mention investing millions, even if it is tens of millions, it will be very worthwhile.
It's worth it. You have to know that Coca-Cola invests tens of millions in advertising on major TV stations every year, but the effect is very mediocre. It seems that the market is saturated, and everyone seems to have begun to ignore Coca-Cola's advertising!
"That's the reason, Mr. Zhang, I will allocate three million to you first, and then I will apply to the company for seven million to give you, and then send some people to help you. In short, I want to pin this video to the home page, at least one
If the month is on the homepage, the impact will be immeasurable!" Fang Zhenghua suddenly became excited when he thought of the boundless benefits brought by this advertisement, and said with unbearable excitement
Although it was said that some people were sent to help him, Zhang Yicheng also understood that there was a sense of spying on him. After all, this was not one million. The previous one million, Fang Zhenghua just gave it to him.
Fang Zhenghua could even afford to pay for it, but now it involved more than 10 million yuan. Even if Fang Zhenghua trusted him, Coca-Cola's senior executives didn't trust him either!
With such a large sum of money, what should I do if Zhang Yichen gets away with it?
Zhang Yicheng is not very disgusted, and he might not be relieved if he were replaced. After all, Zhang Yicheng is not from their company. If Zhang Yicheng is from their company, then it can be said that he knows people and makes good use of them, or promotes talents in an eclectic way, but
Zhang Yicheng is still an outsider. To control the use of more than 10 million yuan, Fang Zhenghua must have been under considerable pressure.
Besides, Zhang Yicheng really has no other thoughts. For him, the ten million must be used on the edge, and that is more important than anything else!
Although ten million is a lot, Zhang Yicheng cannot do this kind of thing. The most important thing is to make this video famous.
For people from the Coca-Cola Company, making this video popular has many benefits for Sprite, especially Sprite’s winning rate, which left a deep impression on others in this advertisement.
Don’t underestimate the high lottery winning rate. Although as the country becomes richer, many people may not be greedy for this small advantage. But when the taste and price are the same, why not choose a soda drink with a high lottery winning rate?
Even if you just prefer Sprite a little bit when choosing, it’s still a huge amount of sales!
Fang Zhenghua is very confident in this!
Of course, this is not Zhang Yicheng's main goal. For Zhang Yicheng, the biggest benefit from making this video popular is to make Yang Guang and Yan Yuanyuan famous. This is the biggest benefit Zhang Yicheng can seek, and it is also the only one.
benefit
But just this benefit is enough for Zhang Yicheng to go all out!
Only by making Yang Guang and Yan Yuanyuan famous can things continue, otherwise how can they continue!
Both sides have their own ideas. Although their goals are different, in this matter, both sides have the same interests.
The benefits of advertising on video websites are obvious. Firstly, if there are enough people watching, and all of them browse honestly, the degree of acceptance of advertisements is naturally not as good as that of forced viewing of advertisements. It is not on the same level at all.
Secondly, it’s cheap. Compared with TV stations that advertise every second, the ads on these video websites are extremely cheap.
Even if it is the cheapest satellite TV, the one with the worst ratings, the price of advertising on it is equivalent to burning money. The money invested every minute and every second is enough to make people's hearts bleed, and if it really
It doesn’t matter if it is effective, but in fact, it is often ineffective. Advertising that costs a lot of money will be lost in the advertising army.
Compared with these satellite TV stations that charge money but have average effects, the price of this website is simply ridiculously cheap, and even netizens are unwilling to accept video ads, but the effect is better than that of TV. Before TV shows a program,
How many advertisements do we need to put in? We have already been lost in the advertising army.
Before a video website plays a video, there are at most one or two ads. Even if you are not willing to take a second look, you can still know something after being bombarded by so many video ads.
The effect is naturally much better than TV advertising!
There is no doubt about it!
——————Xiao Chen will go back to his hometown tomorrow. I will try my best to get up early. If possible, I will try to keep up to date. There may be no way to update. I will probably have to wait until I return to my hometown the day after tomorrow to resume updating!