Of course, this does not mean that popularity is useless. On the contrary, popularity is the foundation. Just like Cecilia Cheung in Zhang Yicheng's previous life. Cecilia Cheung has always appeared as an innocent and beautiful girl since her debut. However, with the large number of nude photos and later celebrities
After the divorce scandal, Cecilia Cheung's popularity fell to the bottom. Although her fame soared, her reputation and popularity did plummet.
Then her fame soared, which led to her continuous film appointments, and soon her salary soared to tens of millions. However, the tens of millions of dollars of film salary finally made tens of thousands at the box office in Hong Kong, which can be called a super Waterloo.
And everyone knows that the root cause of such a big Waterloo is Cecilia Cheung. As soon as people heard that it was Cecilia Cheung's work, they immediately lost interest. People's disappointment in Cecilia Cheung's private life directly extended to Cecilia Cheung's works.
She is simply not worthy of this multi-million dollar net worth. She can be called box office poison.
Two incidents that happened one after another exposed Cecilia Cheung's extremely poor crisis public relations skills!
For Zhang Yicheng, although Yan Yuanyuan's popularity is not enough, it is enough, because Yan Yuanyuan has not debuted yet, so everything is still early!
But Yan Yuanyuan's current reputation has really spread, and Zhang Yicheng has taken advantage of the trend to negotiate an advertising contract for Yan Yuanyuan. As Yan Yuanyuan becomes popular on the Internet, advertisers come to his door one after another almost every day, hoping that Yan Yuanyuan will
Yuanyuan has endorsed it, ranging from advertisements for sanitary napkins to advertisements for food.
There were also some who came to Yang Guang, but Zhang Yicheng rejected them because Zhang Yicheng didn't want Yang Guang and Yan Yuanyuan to receive announcements casually.
Zhang Yicheng has a very poisonous eye and will never accept random announcements. Zhang Yicheng, who has been in the entertainment industry for a long time in his previous life, naturally knows what the consequences will be if he randomly receives announcements. For Zhang Yicheng, announcements are not a way to make money, but a way to make money.
A project that is part of shaping the entire image of the artist
It is inseparable, and generally speaking, there are many types of announcements, such as film and television song announcements, advertising announcements, and variety show announcements. These announcements are undoubtedly the main channel for the public to understand artists, especially when they are new. Every announcement
It may determine a person's opinion of him. If the announcement is wrong, it means that the entire image is created wrong.
For example, if an artist clearly wants to be pure, but ends up accepting some funny variety show announcements, then the artist will be labeled as a comedian, and it may be difficult to get rid of it in the future!
For many people who are eager for quick success and quick profit, it is difficult for the artists they support to become popular. Once they become popular, they will start randomly receiving announcements and make crazy money. Then after the entire artist's image is ruined, they will start to support the next person, and this artist will pass.
Angry
Zhang Yicheng has thought of all these processes, but there is nothing new at all, and there is no long-term plan at all!
It's not that Zhang Yicheng doesn't want money, he doesn't just invest without knowing the return, but Zhang Yicheng's vision is not comparable to theirs. Zhang Yicheng's foothold from the beginning is far above everyone else, and the advantage of his rebirth is that no one else has.
, his future, his positioning is to be a super ace agent in the entertainment industry!
His goal is to control the contracts of the kings and queens and create the most powerful new force in the entertainment industry. How could he give up his principles for the sake of a small profit in front of him?
Furthermore, there is no conflict between receiving reasonable advertisements and making money. Once the artist is really popular, one advertisement can beat the dozens of previous advertisements. Once the money is earned, it will not affect the artist's career.
Image, isn't this great?
Of course, this requires patience, patience, absolute patience. This is the reason why most colleagues in the industry cannot do it. They are too eager for quick success and quick success, so the current entertainment industry is full of chaos.
It is difficult for newcomers to develop because many people have no long-term plans at all. Only some large companies have some long-term plans to shape the image of an artist in the long run, while ordinary small and medium-sized companies have no long-term plans at all.
Planning, and for small companies, let alone long-term planning, many even have no planning. Once their artists unexpectedly become popular, they are too busy squeezing the residual value from the artists, so how can they get into that trouble?
There is no long-term plan to make money!
From the company's perspective, they naturally have their own reasons for doing this. Their company is different from large companies. Large companies have money and energy to survive, and naturally have the energy to make long-term plans, but it is very difficult for them to survive.
, everything is based on survival as the first priority, and everything else can be put on the sidelines. Therefore, squeezing all the residual value of artists has become a very common thing and a very normal thing.
After all, there is nothing they can't do in order to survive. Unlike Zhang Yicheng, Zhang Yicheng's eyes can see through the long river of time and see several years later, so they cannot do the things that Zhang Yicheng can do.
They never know what will happen tomorrow. Maybe the company will go bankrupt tomorrow. They will do anything to keep the company alive!
This is Zhang Yicheng's advantage, and what Zhang Yicheng is most fortunate about. Because he knows the future, he does not have to fight for survival like his peers. He can make longer-term plans and plan for the best future.
"This won't work. This is a beverage advertisement. It overlaps with Sprite!" Zhang Yicheng kept screening the invitations from various manufacturers at hand.
Beverage advertisements were first excluded by Zhang Yicheng. Although Yan Yuanyuan and Yang Guang have not debuted yet, they just filmed a Sprite advertisement. No one expected that it would become such a hit, so in fact Yan Yuanyuan
and Yang Guang do not count as endorsing Sprite. Sprite's current advertising endorsements are other big stars. Theoretically, they have not signed any contracts with Coca-Cola, so even accepting advertisements from other beverage manufacturers does not constitute a violation.
But Zhang Yicheng doesn't intend to do this. First of all, it is an unspoken rule not to advertise products of the same type. It is a rule that everyone has defaulted to. Since he has entered the entertainment industry, it is naturally necessary to abide by a certain level of unspoken rules. If
If Zhang Yicheng breaks the unspoken rules unscrupulously, not to mention the manufacturers will not come to him, even his peers will exclude him as an unruly alien.
In China, a place where rules are the most important, an unruly person will be hated by all those who remember their interests!