Chapter 100 Famous! The domestic sports brand fights for people!
After the press conference, Taiyang went to a nightclub to celebrate.
Chen Yan called everyone on the team, including members of the coaching staff.
There are no cliques in the Suns locker room, and Chen Yan has a good relationship with everyone.
Even Grant Hill and Nash, who never liked going to nightclubs, gave Chen Yan face.
After all, not every game is a chance to witness history, and this was indeed a night worth celebrating.
After entering the nightclub box, Stoudemire's expression changed.
"Chen, why aren't there any girls?"
Obviously, Stoudemire was not very satisfied with the game played by Chen Yan.
"It's more comfortable this way. Look at the girls you were looking for before, which one is a serious girl?" Chen Yan patted Xiao Si.
"It doesn't matter if you are serious or not, as long as you feel comfortable." Stoudemire also spoke straightforwardly. Most black players are like this in private.
"It will be very troublesome afterwards." Chen Yan replied.
"Just give me some money afterward. That's what Shaq did too." Stoudemire said with a familiar expression.
"If you do well, it's Shaq, if you don't do well, it's Mamba..."
Chen Yan is not slandering Kobe, but his lessons learned from his mistakes have alerted future NBA players...
Xiaosi spread his hands with an indifferent expression.
He is not afraid of scandal because it does not affect his playing skills, but Chen Yan is not.
In the NBA, Chen Yan represents not only himself, but also the image of Chinese players.
If there is a scandal involving Chen Yan, it will have an irreversible impact on his entry into the national team and even his entire career.
…
…
New York, NBA headquarters.
"What? Chen broke the rookie single-game scoring record?"
In the office, David Stern, who looked tired, suddenly became energetic.
"He also broke the record for the youngest person to score 60 points!" Adam Silver said standing next to David Stern, looking as flattering as a general manager.
He knew that David Stern wanted to praise Chen Yan, so he always paid attention to Chen Yan's developments.
David Stern looked out the window with excitement.
In basketball, nothing attracts fans more than scoring!
Scoring is always the statistic that people care about the most. Which one of Jordan, Kobe, Tracy McGrady, and Iverson is not the most popular scoring champion?
Chen Yan's performance made David Stern even more convinced that supporting him is the right thing to do!
With a 61-point victory, Chen Yan’s performance in this game also caused a huge sensation in China.
"A natural-born killer who completed two kills in seven days!"
"The youngest Mr. 60 points!"
"Breaking the prehistoric beast Chamberlain's rookie season scoring record!"
"The King's Moment! He did such a thing after the final kill?"
"Terrifying efficiency! This night belongs to Chen Yan!"
"The strongest rookie in history! What's the next record?"
The media went crazy with the news, and news about Chen Yan was posted on all major portals.
Sports News also reported extensively on Chen Yan’s performance today:
"Chen Yan played on behalf of the Suns and scored 61 points and 5 assists in the game against the Wizards, breaking the rookie single-game scoring record that had been set by basketball emperor Wilt Chamberlain for 47 years!"
"At the same time, Chen Yan has also become the youngest 60-point player in NBA history, and completed a winning goal in today's game. Let us enjoy his wonderful shots in today's game..."
Sports News today deliberately reduced the broadcast time of other sports news and used half of the time to introduce Chen Yan's performance today and the review of his previous games.
It looked like a small special session was opened just for Chen Yan.
After watching it, the fans exclaimed that what they were watching today was not sports news, but Chen Yan news!
With his stunning performance and media publicity, Chen Yan's reputation in China has further skyrocketed!
Now not only fans, but also many middle-aged and girls who don't watch football know the name Chen Yan.
However, their understanding of Chen Yan is still at a very superficial stage.
When Chen Yan was mentioned, his first reaction was: I’ve heard of him, he’s the one who plays basketball!
Although his fame is still far inferior to that of Yao Yao, and he is not even close to the United Arab Emirates, it is already terrifying to be able to accumulate such fame and popularity in such a short period of time!
If Chen Yan wants to further increase his domestic popularity and let more people know and understand him, in addition to playing well in the NBA, he must also prove himself in the international arena.
After all, only basketball fans watch the NBA, but almost all Chinese people support the national team's games.
Seeing Chen Yan's explosion on the court, major domestic sports brands have also accelerated their pursuit of him.
In addition to Anta and Li Ning, Peak also quickly joined this battle to grab people!
These three brands are all very powerful sports brands in China, and they also intend to expand into the NBA market.
In January 2006, Li Ning signed a contract with Cavaliers shooter Damon Jones, marking the beginning of domestic brands entering the NBA market.
Later, Li Ning made a big move and signed the first real NBA star - "Shark" Shaquille O'Neal.
Peak, on the other hand, targeted the Chinese Rockets fans, and starting with Battier, it played a series of "Rockets cards."
Fujian brand Anta is also quietly building momentum.
Different from Peak's crowd-pleaser strategy, Anta seems to be particularly cautious in the selection of sponsored players. It only tested the waters with its first star Scola in early 2007.
When they learned that Chen Yan was interested in signing a contract with a domestic sneaker brand, these three domestic sports brands were all willing to give up their best interests if they could sign Chen Yan!
The endorsement fee is absolutely sincere, independent studios have no problem, and shares are not out of the question!
With Chen Yan's potential and popularity, winning him is no less than winning an active NBA superstar!
Moreover, local stars bring too many benefits, and their value cannot be compared with that of foreign players.
In addition to honest competition, these three companies also frequently resorted to "off-market tactics."
Since Chen Yan is from Fujian, and Anta is also a Fujian brand, they played the hometown card, and company executives even visited Chen Yan's parents in person.
Although Chen Yan did not accept this trick, he still saw their full sincerity.
Li Ning and Peak also showed sincerity in their own way.
No one wants to fall behind in the competition, and no one will doubt Chen Yan's next performance.
A shooting guard with gorgeous playing style, the youngest Mr. 5060, and the rookie single-game scoring record holder.
Where can such a player go?
A company of this caliber will seek out experts for evaluation before signing anyone, and Chen Yan is definitely worth the price they offer.
And it is no longer a matter of money. If Chen Yan is not grabbed, it will really be a lifetime until the next player like this appears in the country.