Chapter 113 The shoe endorsement has settled, Chen Yan's choice is......
Phoenix, inside Chen Yan's apartment.
Agent Bill Duffy has handed over the compiled sneaker quotation to Chen Yan.
Compared with the last quotation, all major brands have increased their quotations.
Adidas’ final offer was US$48 million over six years, an increase of US$300 from the previous offer, and the contract was changed from a ‘cash contract’ to a ‘signature shoe contract’.
The person in charge of Adidas also specifically emphasized that this is their most sincere offer, and their willingness to launch signature shoes for Chen Yan is their greatest respect.
But Chen Yan didn't feel their respect.
This quotation is not even as good as Nike’s first quotation, let alone compared with domestic sneaker brands.
Throughout history, Adidas’ top executives have made countless risqué moves.
Missed Jordan, gave up on Kobe, because 30 million US dollars pushed James to competitor Nike...
In 2007, I started to create a basketball series without brothers, giving up star shoes and making team basketball shoes. The previous Tracy McGrady series was all about monoclonal resistance to Nike.
Adi is simply a model of playing himself to death.
Chen Yan didn't have a good impression of Adidas to begin with, and this offer made him completely pass on Adidas' option.
Maybe a few years from now, when people mention Adidas’s cool moves, there will be one more name on the list: Chen Yan.
Compared to Adidas, their biggest competitor Nike's prices are much more sincere.
At first, Nike thought that Chen Yan's rejection was just to raise the price, so it didn't pay much attention.
They didn't realize the seriousness of the problem until they learned that Chen Yan's agent, Bill Duffy, was constantly in contact with domestic sports brands.
Especially after seeing Chen Yan's continuous outstanding performance, Nike executives became anxious.
This time, after Chen Yan had a record of 50 steals and a triple-double, they immediately offered a 7-year, $95 million contract at a sky-high price!
This is also the largest rookie sneaker contract in Nike history, and the total amount even exceeds LeBron James’s rookie endorsement contract!
This is not the first time Nike has resorted to making amends.
When Dayao first landed in the NBA, Nike offered him a four-year, $1.6 million contract. Faced with such a humiliating offer, Dayao naturally refused decisively.
When Nike learned that Dayao was about to sign a 7-year, $50 million contract with Reebok, it became anxious. After all, no one wanted to give up the big cake of the Chinese market. Nike's remedy was to offer a total value with both hands.
120 million super contract!
However, Dayao bluntly chose to refuse.
Dayao believes that Nike's previous actions were extremely disrespectful to him, and he has already reached a verbal agreement with Reebok. Chinese people are the most honest people, and Dayao values his reputation very much.
This time, Chen Yan was not surprised that Nike raised its offer significantly. His choice was the same as Dayao's, decisively rejecting it!
On the one hand, Nike did not pay enough attention to itself before, and on the other hand, the quotations from domestic sports brands were too fierce!
From the day it was learned that Chen Yan intended to endorse a domestic brand, domestic sports brands launched a crazy competition.
Especially Li Ning, Anta and Peak, the three companies are very seriously involved, and it is not an exaggeration to describe them as red with a bayonet!
Chen Yan's performance on the court gave them confidence.
These brand owners believe that if there is one person who can open up the domestic market and NBA market at the same time in the future, that person must be Chen Yan!
Peak made an offer of US$55 million over six years plus a 10% profit share!
You must know that Peak's biggest spokesperson Shane Battier's one-year contract amount is only 2 million U.S. dollars. This wave of Peak can be said to be all-out!
Anta's offer is 105 million over 10 years to build an independent brand for Chen Yan.
This is also the only 100 million yuan contract among all the quotes!
Anta just went public in July and raised HK$3.5 billion. Now is the time to be richest.
Li Ning’s offer is US$63 million over 7 years to create an independent brand tailored for Chen Yan, with 6% of the sales and 2.75% of the shares!
Different from Peak's profit sharing, the share Li Ning gave Chen Yan was a sales share.
That is to say, regardless of costs and expenses, as long as he sells a pair of shoes, Chen Yan can take 6%!
"Chen, which company do you intend to sign with?" Bill Duffy asked.
"We all have the answer, don't we?" Chen Yan smiled at his manager.
Then, the two said Li Ning in unison.
Shares are the only thing that matters forever. Li Ning’s market value will exceed HK$200 billion in the future. Chen Yan understands what 2.75% of the shares means...
Although the other two domestic brands are also full of sincerity.
But there is no way, Li Ning gave too much.
Li Ning has this structure and the courage. In the previous life, it also gave a lot of shares to sign Wade.
The difference was that Wade was already a well-known veteran at that time, so signing Chen Yan was more risky.
However, Chen Yan also has his own advantages. He is a local star, and he is still on the rise and has unlimited potential.
To use Li Ning's advertising slogan, everything is possible.
"Li Ning is indeed sincere, but I am still worried about the quality of the sneakers." Bill Duffy is a conscientious agent. In addition to making money, he must consider the health of his clients.
"Let us meet with Li Ning's people and decide whether to sign or not."
After listening to Chen Yan's words, Bill Duffy nodded: "I will contact them now."
The meeting was not about quality, the system ensures quality. Chen Yan wanted to hear Li Ning’s specific plans for sneaker design.
...
...
The next afternoon, the doorbell of Chen Yan's apartment rang.
Opening the door, agent Bill Duffy appeared in front of Chen Yan with people from Li Ning.
Li Ning is not here alone this time, but as a team.
There were about 10 people there and they looked very professional.
There is an old saying in China that the night is long and the dream is long. After learning about Chen Yan's intention to sign, Li Ning immediately sent out the entire team to win over Chen Yan in the shortest possible time.
The team members went straight to Chen Yan's home as soon as they got off the plane, even without jet lag.
After politely saying hello, the team leader immediately began to explain the future plans of Chen Yan's independent brand.
The long-distance flight made the person in charge look a little tired, but his mind was still very clear.
The first thing he explained was the positioning of sneakers.
The person in charge of the Li-Ning team said that Chen Yan’s signature sneakers in the future will be a reflection of his personal style of play and life philosophy, which means that they represent the perfect combination of both off-court and on-court aspects.
It can be worn not only for playing ball, but also for shopping. It can even be turned into a fashion item, a bit like aj.
Chen Yan likes this feature of sneakers very much.
The Li Ning team gave him a big surprise as soon as they arrived.
In terms of marketing, it is natural to sell it globally. Li Ning wants Chen Yan’s signature shoes to take a high-end route and naturally has to target fans around the world.
The technology will use Li Ning’s most trusted bounse and carbon version of the midsole configuration.
This is Li Ning's most cutting-edge technology at present. Chen Yan does not completely ignore the technical aspect. After all, only the pair he wears has the system's top technology. The shoes that fans buy on the market are still ordinary sneakers. He has to ensure that the fans'
experience.
In addition, Li Ning will form the most professional team for Chen Yan's independent brand, and invite Eric Miller to serve as a sneaker designer to design the first generation of boots for Chen Yan.
The appearance and logo design of sneakers will fully respect Chen Yan’s opinions.
From the statement made by the person in charge, Chen Yan can easily tell that Li Ning really cares about him.
Of course, it is not that simple to get the contract in full. Although Li Ning is full of confidence in Chen Yan, in order to avoid the risks of young players, they still designed some implicit clauses in the contract.
These implicit terms are: winning Rookie of the Year, averaging more than 20 points per game during the season, entering the All-Star lineup, and having an attendance rate of 85% (75 games).
Chen Yan expressed his acceptance because these terms were not difficult in his opinion.
The whole process was very pleasant for both parties.
The agent on the side, Bill Duffy, nodded repeatedly. The Chinese sports brand is more professional than expected.
Chen Yan is a decisive person. Since everything is satisfactory, there is no need to worry.
Accompanied by his agent and lawyer, Chen Yan completed the contract signing with Li Ning at home.
The signing was very simple, there was no big signing ceremony, and it was still during the regular season with heavy competition tasks, so Chen Yan didn't have much free time.
Li Ning also expressed understanding. Finally, Chen Yan shook hands with the person in charge and took a photo. The team members took the historic moment!
After signing the contract, the first thing Chen Yan did was to throw away all the Nike, Adidas, and Reebok clothes in the cupboard.
If you wake up one day and are photographed by a reporter wearing hooked slippers or Adidas short-sleeves when you go out for breakfast, it will be a serious breach of contract.
Chen Yan said that whenever he and his entourage appear in public, they will definitely wear full Li-Ning outfits.
If nothing else, now that Chen Yan is a shareholder of Li Ning, he wants to speak for himself.