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Chapter 446 sneaker empire, fall in love with golf

"17 consecutive wins! The Suns create a winning streak in team history!"

"One-man show? The Christmas war has become Chen Yan's performance stage alone"

"Chen Yan is proud of his hair, while Kobe Bryant is secretly sad"

"Preview of the Western Conference Finals? Chen Yan admitted that the goal for the season is to defend the title"

The next day, Chen Yan made headlines in major media.

On the Internet, domestic fans even praised him to the sky.

However, Chen Yan’s performance is indeed worth bragging about. The top three scoring records in a single game this season are all owned by Chen Yan. It is difficult for other players to score 50 points. Chen Yan has scored 70, 60 and 51 points in a single game.

It's not really news. The main reason why it attracted the attention of fans is because of the Christmas war.

Coincidentally, Chen Yan scored 51 points in the Christmas games for two consecutive years. Although he only participated in two Christmas games, Chen Yan has become the King of Christmas in the eyes of some domestic fans.

Many Chen Chui even think that Chen Yan has surpassed Kobe Bryant in the shooting guard battle and has become the number one shooting guard in the active league.

This argument has also attracted a lot of negative attention to Chen Yan, and the number of Chen Yan's negative fans has soared sharply in recent days.

There is no way, fans act and idols pay for it. Many times, black fans hate the star not because of what he has done, but because of what his fans have done.

Chen Yan also saw this argument when he was browsing the web. He was a little speechless. Many fans talked nonsense when they got high and did whatever they wanted. This kind of mindless talk can easily arouse the disgust of fans. Chen Yan was suspicious of some of the speeches that lowered his intelligence.

Is it because a black fan came to play as a true fan? He knows that there is a huge gap between him and Kobe in all aspects of honors. Kobe has MVP, first team, first defense, scoring champion... It takes time to accumulate more than Kobe.

However, the domestic media and fans are so stupid. What they are best at doing is praising him. Yi Di can be praised for a week if he scores 20 points in a game, let alone Chen Yan?

Chen Yan is also very concerned about the recent performance of the United Arab Emirates, which is struggling a bit. Another Bulls power forward, Terrence Thomas, has performed very well in the past two weeks, scoring 11.7 points and 7.1 rebounds in 25 minutes of playing time.

, simply high-quality blue-collar data.

His performance also severely squeezed Ah Lian's playing time. Ah Lian did not communicate with his teammates or coaching staff. He just kept practicing hard, but it seemed that it had no effect.

In the final analysis, it is still a matter of personality. He has no friends in the Arab League team, and his relationship with the coaching staff is average. Naturally, no one in the team will speak for him. Because of Chen Yan, he and Westbrook will talk more, but it is of no use.

, Westbrook is just a rookie and has no say. No matter how good the relationship with him is, it cannot change his situation in the team.

Ah Lian is the Chinese player that Chen Yan pays most attention to in the NBA. Yao has already established a foothold in the NBA, but no matter how much the Great Sage helps him, he still cannot gain a foothold in the league. Ah Lian is different. He has never been in the NBA.

Chen Yan doesn't want to see his talent being wasted in the rotation or as a starter for mid-to-lower teams.

After training in the morning, Chen Yan had a phone call with Arab League. Chen Yan asked Arab League to stabilize first and not to set the goal too high. Whether it is starting or rotating, just get playing time. Many stars start from the bench.

If the rush for success leads to unstable performance or even injury, it will be more than worth the gain. When you come back from injury, you may even lose your rotation time.

Ah Lian felt that what Chen Yan said made sense. He also expressed his confusion on the phone. In the CBA, he was the player with the best physical talent, both static and dynamic, but in the NBA, he was in the same position in the team.

None of his talents are the best. Terrence Thomas's physical fitness comprehensively covers the Arab League. The jumping and speed that the Arab League is most proud of have become disadvantages in front of him, which makes him fall far behind.

Chen Yan couldn't empathize with him, because his running and jumping talents are also top-notch among black people, but Chen Yan knew how to use his strengths and avoid weaknesses. He asked the Arab League to focus more on shooting. Terrence Thomas's finishing ability was terrible, and his mid-range shooting was even worse.

It's weak. If A-Lian develops a stable mid-to-long-range shot, he will be very advantageous in the competition with him. Moreover, the success of the Suns will definitely accelerate the advent of the small ball era, and space-based insiders will be very popular by then.

After hanging up the phone, Chen Yan immediately received a call from his agent Bill Duffy.

Bill Duffy was very excited because Chen Yan’s second generation boots [Yan 2] sold like crazy on the first day they went on sale.

Chen Yan was very happy after hearing the news. The better the shoes sell, the more dividends Chen Yan will receive.

But he is not surprised. With the success of the first generation of boots, Chen Yan is full of confidence in his second generation of signature shoes. Li Ning also firmly believes that Chen Yan’s second generation of boots will be successful. The number of [Yan II] in the first launch is also higher than [Yan II].

1] 50,000 more pairs.

[Yan Er]'s popularity is inseparable from two factors, Chen Yan's on-court performance and sneaker appearance.

This is why Chen Yan repeatedly emphasizes that the design of sneakers should be more handsome. Young fans like this style. Young fans like players with gorgeous styles and cool-designed sneakers. If Chen Yan has both, his sneakers will not sell well.

?

Although the sales of [Yan 2] are booming, most fans still feel that the appearance of this pair of shoes is slightly inferior to the first generation boots. It is not that [Yan 2] is bad, but [Yan 1] has become a classic. Fans

There is a filter for it, just like aj1, it is difficult to surpass.

Li Ning focuses on the Asian market, and this approach is also sensible. Chen Yan is now very popular in China, and the Chinese market alone is enough to feed them.

[Yan II] is also selling well in North America, but the competition pressure here is too great. Kobe, Tracy McGrady, and Iverson are all good at selling shoes, but these people combined can't do the AJ series. The AJ series now occupies the market.

The domestic sneaker market share in the United States is 10.8%, and the sales volume is almost twice that of Adidas. For every 4 pairs of basketball shoes sold in the United States, 3 pairs are AJ, and 86.5% of basketball shoes priced at more than 100 US dollars are Jordan brand.

Very exaggerated figures. It is almost impossible for Chen Yan’s [Yan] series to shake AJ’s dominance in North America, at least in the past few years.

But Chen Yan has great ambitions. He feels that Jordan is a human being and he can do what he can do. Chen Yan has also been studying AJ's development model to expand his sneaker empire. In addition to taking shares and sharing sneakers

In addition, Chen Yan's independent studio has also begun to sign people like the aj brand.

The first player they signed was Chen Yan's Suns teammate Azubuike.

Chen Yan and Azubuike signed a cash contract, worth US$1.45 million over two years.

NBA sneakers are divided into three types: [Signature Shoes], [Cash], and [Commodity]. Most role players sign [Commodity] contracts. Sponsors will provide free sneakers and equipment to contracted players, and that’s it.

Azubuike was very happy and behaved like a kid who was drafted. US$1.45 million was a lot of money for him. A year ago, he never dreamed that a sneaker brand would sign a cash contract with him.

.

Azubuike is just the beginning of Chen Yan's training. In the future, he will sign more young players with potential. Chen Yan will not target famous stars. The cost is too high, and people may not like them. As a time traveler, he has opened his eyes.

, you can definitely sign future superstars under your wing.

I have the impression that no one cared about Curry when he first entered the league. It would be great if Chen Yan could sign him to work for him.

After everything was settled, Chen Yan and Swift went to play golf in the evening.

Chen Yan has fallen in love with this sport since he played golf last time. Aiming into the hole, the ball draws a free and beautiful parabola in the sky. This is similar to shooting a three-pointer by himself.

Chen Yan glanced at the club in his hand and Swift beside him. In fact, he liked all games that involve holes.


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