Chapter 91: Best of the Week in a row, sneaker endorsement plan!
After dealing with the Sonics, the Suns returned to Phoenix that night with an 8-game winning streak.
Another long flight.
Constantly running around on the plane is a test for the players' physical fitness. The impact is not obvious at the beginning of the season, but it will become more and more serious as the schedule continues.
Especially rookie players often feel exhausted in the middle of the season and fall into a slump. This is the so-called rookie wall.
But this is not a problem that Chen Yan needs to consider now. There is only one thing he has to do now, and that is to continue to improve himself. Even if he encounters the rookie wall, he will have the strength to break through it.
Thinking of this, Chen Yan silently opened the system.
A new round of adding points has begun!
After three games, Chen Yan accumulated a total of 51 honor points. Among them, the Lakers game gained the most, with 34 honor points.
Chen Yan exchanged 50 honor points for 5 three-point attribute points.
The three-point attribute has also been directly increased from [85] to [90]!
Three-pointers are still his first attribute to improve.
Now Chen Yan only takes 2.4 three-pointers per game. In the Suns' offensive system, he can take more three-pointers, but this must be done under the premise that the shooting percentage is guaranteed.
Only by improving the three-point attribute can the output dare to keep up.
Now Chen Yan's three-point attribute has finally reached [90], a brand new stage!
After adding points, Chen Yan opened the personal attributes panel.
In addition to the three-point attribute, Chen Yan also has some slight improvements in other individual attributes. This is the result of his training and competition during this period.
The improvement of attributes is Chen Yan's confidence, and his next goal is to upgrade the comprehensive rating to S level.
Looking at the attribute panel, Chen Yan felt that he was not far from his next goal.
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Early the next morning, the NBA officially announced the Eastern and Western Conference Players of the Week.
The best player in the Eastern Conference is Dwight Howard. Last week, he averaged 22.8 points, 14.8 rebounds and 2.7 blocks per game, and led the Magic to a record of 4 wins!
And the Western Conference Best of the Week was once again won by Chen Yan!
His biggest competitor this week is teammate Nash. Nash averaged 17.5 points and 13.8 assists last week and was the soul of the Suns' four-game victory.
But after careful consideration, the league still awarded the Western Conference Player of the Week to Chen Yan.
If David Stern wants to praise Chen Yan, he naturally needs to pull off some stunts.
The first rookie to win the Weekly Award for two consecutive weeks, isn't this a gimmick?
Of course, you still need to be strong in order to win. Chen Yan averaged 34 points, 4.4 rebounds and 3.9 assists last week, making him the undisputed winner of the Week.
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"Chen, your performance recently has been great! Continue to stay competitive and you are not far from success!" After the morning training, Chen Yan met with his agent Bill Duffy.
Of course, Bill Duffy did not come specifically to congratulate Chen Yan. His main purpose of coming this time was to let Chen Yan confirm some commercial endorsements.
As Chen Yan's exposure continues to increase, he has also attracted the attention of more and more businesses.
"Chen, what do you think about these endorsements?" Bill Duffy asked.
"Compared with endorsement fees, what I value more is the sincerity of merchants." Chen Yan replied.
"What is the standard of good faith?" Bill Duffy continued.
"Let's see who pays more."
Bill Duffy: "..."
Bill Duffy has a meticulous personality and can't understand Chen Yan's sense of humor.
However, this does not affect the tacit understanding between the two at work.
Soon, Chen Yan finalized three new endorsements: Little Raccoon Crispy Noodles, Yili Yogurt, and the online game "Street Basketball."
In addition to ordinary commercial endorsements, Bill Duffy also brought several offers for sneaker contracts.
With his performance at the beginning of the season, Chen Yan has attracted the attention of many sneaker brands such as Adidas, Nike, Puma, Anta, and Li-Ning.
Among them, Adidas and Nike have the highest bids.
Adidas' offer is US$45 million over six years, and the initial plan is to sign a "cash contract" with Chen Yan.
Sneaker contracts are usually divided into three types: cash, merchandise, and signature shoes.
Most NBA players sign "commodity contracts," which means they will not be paid by sneaker suppliers, but they can receive a certain amount of product subsidies.
This group of players can not only receive free equipment supplies during the game, but also usually receive some product subsidies, which are basically issued to individuals in the form of store debt vouchers. Players can order any goods they want online.
The second most numerous are ‘cash contracts’. There are about 70 to 100 players in the league who have signed cash contracts.
The contract amounts for these players also vary, ranging from two to three million US dollars to two to three million US dollars. The supplier will pay them a basic salary, as well as incentive bonuses and product subsidies.
These players are well-known enough to attract the interest of sneaker suppliers, but they believe that these players do not have enough market appeal.
Signature shoe contracts are generally only awarded to the NBA's top stars. Today, there are less than 20 players in the league who have their own signature shoes.
In addition to endorsement fees, there are also various incentive commissions and bonuses. Under normal circumstances, players can take away 5% of the sneaker sales commission.
"Compared to Adidas, I think Nike pays more attention to us. They have made a sincere offer of US$55 million over seven years and promised to launch signature shoes for you next season." It is not difficult to hear Bill Duffy's words from his words.
I tend to sign with Nike.
$55 million in 7 years?
Chen Yan smiled: "This sincere offer seems not sincere enough."
You must know that a few months ago, the contract they offered Durant was 7 years and 60 million US dollars.
Whether it is his draft pick or his performance on the field, he suppresses Durant, not to mention the huge Chinese market behind him.
Chen Yan believes that this is not a matter of millions of dollars, but a matter of respect.
Moreover, sneaker contracts are the bulk of NBA players' income, accounting for the highest proportion of players' total income. Once signed, it is a long-term contract, and he does not mind waiting.
At this moment, the system sound sounded.
"Trigger hidden mission: Rise of domestic products!"
"Complete the requirements: Sign a contract with any domestic sneaker brand."
"Mission reward: The host's exclusive boots will have top-notch cushioning, foot protection, and anti-slip functions!"
Chen Yan's eyes suddenly lit up. Good guy, the hidden mission was directly triggered!
"Chen, we still have a lot of room for negotiation whether it's with Nike or Adidas. Don't worry, I will get the best interests for you." Bill Duffy, sensing Chen Yan's dissatisfaction, patted his chest and assured.
"I don't think so. I prefer domestic brands to Adidas and Nike."
"Chinese sneaker brand? Are you sure? Let's not talk about the price they offer. Just talking about the performance of the sneakers is incomparable with those two companies." Bill Duffy spoke very directly. There are no outsiders here.
To be honest, Chen Yan once had such worries, but now he doesn't have to worry about them at all.
The system will take care of everything for him.
As for benefits, although domestic sneaker brands cannot match Nike's high endorsement fee, Chen Yan can completely change his mind.
For example, by increasing sales share, Chen Yan believes in his ability to bring goods.
Another example is setting up an independent brand studio, and you can even ask for a certain share of shares.
These are things that Nike and Adidas cannot give him.
If you have shares, you will work for yourself. This is not an unreachable thing. In the previous life, Li Ning gave him part of the shares in order to win over Wade. In the end, both parties achieved a win-win situation.
Chen Yan has this capital. He is the second pick with unlimited potential, and he is also the first outside player in China to log into the NBA.
The only thing he has to do now is to continue to perform brilliantly on the court and continue to prove his worth.
