Chapter 312: Hit yourself in the face.
The practice of killing the chicken to warn the monkey has some effect. Some stores have indeed changed to products with slightly better quality, but they are also full of resentment about this.
The merchants who were punished were even more resentful, thinking that the platform was to kill the donkey. After all, the price was so cheap. How good is the quality? Did you not know the platform? Did you not know the customer? Just because a few customers complained, we beat us to death?
These merchants began to ask the waiter to appeal, but it was obviously meaningless to do so. The above all spoke. What can the waiter do?
There was no way to appeal, so the merchant had to vent his dissatisfaction online, such as Juhuasuan unloading the mill and killing donkeys, fattening pigs, and killing them, and some merchants who were fined a deposit also began to cry online.
Of course, only a few people really sympathize with them. Most netizens criticize these sellers for using inferior products as good ones and deserve it.
But in this way, Juhuasuan merchants have to change their gameplay, they all have to support their families, so they have to make a living, right? Don’t you want good quality products? Well, you can raise the price, anyway, you have to ensure that you have profits.
Therefore, Juhuasuan users quickly discovered that the original 9.9 products were almost gone, and the prices were basically the same as Taobao. Even if they were cheaper, they were very limited, which made it difficult for many price-sensitive users to accept it.
"The spicy chicken platform sells more expensive than Taobao, and it is also group buying. It will go bankrupt as soon as possible. It's still Pinduoduofuxiang."
"No, I sold dog meat under the guise of sheep, and under the guise of group buying, if it weren't for making money, I would have gone to this platform."
Zhang Yong almost vomited blood when he saw these comments. Of course, this is nothing. What really made him a headache is that Juhuasuan's merchants did not only make Juhuasuan lose its market position as benchmarked with Pinduoduo, but also because the price of the product is similar to Taobao, it began to form a competitive relationship with Taobao.
Many Taobao merchants have also discovered this situation, because it is obvious that the effect of the express train has dropped significantly recently. For some promotions calculated by clicks, merchants gritted their teeth and accepted it. However, for some express trains calculated by time, merchants couldn't bear it and started to argue with the waiter.
But Taobao is no longer Taobao that asked sellers to sell goods on their own platform ten years ago. They disdained the demands of these small and medium-sized merchants at all. You can't fall in love with the express train. If you don't go to the express train, some people are rushing to go to it. As for compensation? Are you thinking too much?
Therefore, merchants in various Taobao groups began to criticize Taobao and vent their dissatisfaction, because they found that they could not do anything except this kind of venting. Could they sue Taobao? Don’t make trouble, just rely on one thing: the right to interpret the express train belongs to Taobao, which is enough to make all merchants lose the case.
Compared with these small and medium-sized sellers, Taobao is undoubtedly a towering tree that cannot be shaken at all. They have no choice but to curse and blow away some leaves.
"It's so disgusting. If there is a platform that can compete with Taobao, it won't be the only one!" This is undoubtedly the voice of these merchants.
Someone would comfort them: "Oh, what's the point? If you want to blame me, blame Brother Dong for being unsatisfied. If JD.com goes to the mall early and accepts us to open a store, what's wrong with Taobao?"
"Hehe, although Brother Dong is not good, it does not mean that Taobao has no competitors. Have you forgotten the newly released Pinduoduo recently?" someone in the group reminded.
Many shop owners frowned: "Don't Pinduoduo sell fake goods? I heard that the things there are 9.9 yuan and free shipping, so my purchase price is not that cheap."
"Are you stupid? Not all users are greedy for small gains. There are many things in Pinduoduo that are similar to Taobao, and their advertising fees are also cheap. I spent a few hundred yuan to go on the express train and tried it. Hehe, I broke 500 orders that day."
"Damn it, the direct train worth hundreds of yuan can only be classified at most on Taobao, and 500 orders a day, which is unlikely, right?"
"What's impossible? Don't you know that Pinduoduo is just a group buying? Many customers take the initiative to recruit friends to join. Sometimes a person can bring in several friends, but the traffic will rise. Anyway, I have focused on Pinduoduo now. If you can sell Taobao, you can't sell it. If you can't sell it, you can't. If you go on the direct train, you can't think about it."
After hearing what his colleagues said, these merchants felt even more unhappy, but they also got a useful information from it. Pinduoduo can make money, it just depends on how you do it.
So some merchants began to study the rules of Pinduoduo, while some merchants tried to settle in Pinduoduo and began to move their products on Taobao to Pinduoduo.
On the other hand, the problem of Juhuasuan was also reported to Alima by Zhang Yong, and Alima was also helpless in this regard.
"Maybe, it would be wrong to use Taobao's resources from the beginning to let merchants settle in Juhuasuan." Alima sighed after pondering for a long time.
Zhang Yong looked ashamed. At the meeting, he patted his chest and said that he would definitely do Juhuasuan. How long has it been?
"Mr. Ma, I..."
Alima waved his hand at him: "It's not your fault. Even I didn't expect such a problem to occur. Now is not the time to hold people accountable. The key is how to remedy it."
Zhang Yong didn't say anything. If he hadn't really been able to figure out a solution, how could he report to Alima?
After a while, Alima suddenly told Zhang Yong: "The contact information of the merchants on Ali's blacklist is still there, right?"
Zhang Yong was shocked when he heard this: "Mr. Ma, what do you mean?"
Alima nodded helplessly: "Contact them and have a look."
In fact, let alone Alibaba, even Zhang Yong was a little reluctant. In the "fake goods door" incident that year, Alibaba almost fell into trouble. In order to reverse users' impression of selling fake goods on Taobao, they thought of countless ways and spent a lot of manpower and material resources to drive these merchants away. Now they are going to invite them back, which is undoubtedly slapping themselves in the face.
Originally, Alibaba Ma was a little hesitant, but when he saw the data released by Pinduoduo in the past month, he completely dispelled all his concerns. He originally thought that under the impact of Juhuasuan, Pinduoduo would lose at least one-third of its active users, but in fact, the number of active users of Pinduoduo has only dropped by less than 20%, and according to the recent trend, there is still a possibility of rebound.
Pinduoduo's vitality is even more tenacious than he imagined. He can no longer give Pinduoduo time to continue to grow. Even if he slapped himself in the face, he still had to do it.
Zhang Yong had to take Taobao's blacklist to ask his subordinates to contact those merchants. However, after so many years, many merchants have changed their careers.
"Why did you change your career? Don't you think about it? Who opened the labor-management store at the beginning? Now you think of labor-management? Get out of here, don't call me again in the future, labor-management is going to move bricks!"
Some businesses sneered at the waiter, after all, they were so badly beaten by the waiter back back then.
"Haha, you were the ones who wanted to fight against counterfeit back then, but you are the ones who wanted us to sell counterfeits now. You have to say nonsense."
Under the pressure of the leader, the waiter could only smile with his face, not fight back, and not fight back, as long as he could get these people back and complete the task.
"Hello dear, Juhuasuan is a brand new platform, using the method of group buying..."
"Okay, isn't it just a copy of Pinduoduo? I'm still saying it so loudly. I'm very glorious? I've opened a store on Pinduoduo. You guys!" Some merchants still have deep resentment towards Taobao.
Of course, most businesses are more rational. If we want to settle in Juhuasuan, we must give some preferential policies, right? Otherwise, why do you believe in your sincerity? What if you fatten the pig and kill it again?
Helplessly, Zhang Yong could only instruct his subordinates to promise to promote the direct train of these merchants. Some merchants with relatively large scale and price directly match Pinduoduo's prices, and even rewards for how many orders they can reach.
However, even so, Zhang Yong did not feel relaxed at all, because the merchant’s problem was temporarily solved, but the customer’s problem still exists.
Customers' expectations for products are undoubtedly the most troublesome problem for Juhuasuan. He can't tell users when promoting: This platform is all bargain, but there are no good products. Be mentally prepared when purchasing, right?
Isn’t this an obvious way to tell users that Juhuasuan is a platform for selling fake goods, but is it so easy to achieve real quality and low price?
"How did Pinduoduo do it?" Zhang Yong said to himself. Although he was reluctant, he had to admit that Pinduoduo has a good grasp of this.
After some investigation, Zhang Yong found that Pinduoduo's promotion was not invested in online platforms like many Internet companies, but in various local stations, some even county-level TV stations. Although these county-level stations have poor ratings, their target groups are all local middle-aged and elderly people.
These people have only started to learn to use smartphones to surf the Internet in the past two years. They do not have high requirements for the quality of products, but are quite sensitive to prices.
They are born without resistance to goods with free shipping for nine yuan. Just like some roadside stall lottery scams, they often purchase some counterfeit and shoddy goods to set up stalls in these counties and towns, attracting these cheap uncles and aunts. The seemingly inconspicuous business actually makes a lot of money. This shows that the demand in the sinking market is actually far from being met.
Compared with these roadside stalls, the attractiveness of online platforms like Pinduoduo to these user groups is naturally self-evident.
Chapter completed!