Font
Large
Medium
Small
Night
Prev Index    Favorite Next

Chapter 2028 crackdown is imperative

"Lao Ma, how are you related to Huadian?"

Ma Yun looked at Feng Yu calmly: "It's okay, I can also talk to you about the gatherings of the Chinese Chamber of Commerce every year."

"There is competition between your companies, but there is no solution here. Have you ever thought about it? You two can merge."

The reason why Ma Yun doesn't want to crack down on counterfeit goods is that he is afraid of giving Penguin a chance to rise. Since that's the case, if the two companies merge, then this worry will be gone.

The user leaves temporarily and will still come back.

Ma Yun shook his head: "It's completely unnecessary. Although Paipai's rise is very fast, its traffic is still incomparable to our treasure hunt. There is no saying that we have strong alliances, unless Ma Huateng is willing to auction Paipai to us."

It's over, nothing to talk about.

How could Ma Huateng be willing to sell? If others manage it themselves, they will not lose money. After all, the OQ user base is too large.

But what Ma Yun said also makes sense. Incorporating Paipai into Taobao can only play the role of adding icing on the cake. Taobao is not a must. Without OQ, when everyone mentions e-commerce online shopping, the first thing they think of is Taobao.com.

This year's Double Eleven promotion alone made Alibaba Barba set a sales record, far ahead of other competitors.

However, other competitors can copy this method. Isn’t it just that they choose to conduct a centralized promotion at the end of the year? There is no too high gate.

This is completely different from the cooperation between Paipai and Jingdong in previous life. Our models complement each other, and Penguin changed to Jingdong's shares, which is considered a strategic cooperation.

Jingdong needs Penguin's promotional and advertising channels. Penguin operates itself. After working with Jingdong's more professional team, you can get more profits and fight against Alibaba together.

In fact, it is not easy to crack down on sellers who sell fake goods, because this part of the laws is not perfect, and individual sellers do not need to register with the industry and commerce. It is extremely difficult for the industry and commerce to supervise or even enforce the law.

In the eyes of many sellers, the illegal cost of selling counterfeit goods is almost zero, so driven by interests, they will naturally choose this path. Moreover, they see many people doing this, and they firmly believe that the law does not blame the public, so they will naturally become more and more courageous.

"Lao Ma, I know that the merger will be a bit of a loss for Taobao for the time being, but it can effectively curb the flood of counterfeit goods and is of great benefit to enhancing the corporate image."

"The superiors want to crack down on counterfeiting again, this is not a joke. Look at the news, foreign media accused our country of counterfeiting, which mentioned a certain online shopping website. Do you know who it is referring to? "

"You want Alibaba Bar to delist in Xiangjiang and then go public again in other markets. At that time, it may not be so easy. Think about it, who would be willing to watch an e-commerce platform with a flood of fake goods go public?"

"And cooperation with Penguin is also of great benefit to the website's promotion. Aren't you going to launch a B2C? Penguin's advertising is really very effective."

Ma Yun leaned against the sofa and didn't know how to decide.

On the one hand, there is traffic and profit, and on the other hand, there is reputation and future. It seems that choosing the one at the moment is more important, but he cannot ignore Feng Yu's opinions.

If he really starts to crack down on it, then he might as well take the initiative to fight counterfeiting. If he becomes passive, the website may be blocked.

Nowadays, there are three strongest advertising companies in China, one is Qiandu, and everyone uses it, but Qiandu's advertising model is different from others.

The family is the Bad Fox Channel. The Bad Fox in this life is even stronger. The status of the video website boss is unbreakable. It also has its own online TV station, plus traditional email, forum, comprehensive news services, etc., so there are too many views every day.

The last one is Penguin, because the number of OQ users is huge. This is not comparable to the number of game users, whether it is the Weibo of Jiulang or the email address of NetJiuyi.

If you cooperate with Penguin, it will be of great benefit to product promotion and website promotion, which can attract more users and promote product in a targeted manner.

But some shares must be distributed to Penguin, which is something that Ma Yun does not want.

Originally, Zong Qingxian and Taihua Holdings seriously diluted Ma Yun’s team, but fortunately they made concessions in voting rights. But if they introduced Penguin, would Ma Huateng give up the voting rights?

In this way, Ma Yun and his team's voting rights will be reduced again. Can they still have the final say for this company in the future?

"It's still not necessary. We have another way to curb the problem of counterfeit goods. Haven't we already entrust Lian Xiangyinshan to develop the mobile APP for Baobao? When this is launched, we will set up a doorbar to prevent most fake merchants from outside the doorbar."

"We will charge higher deposits to all merchants. Any complaints that are accepted by counterfeit goods and are verified will be used to compensate them, and the relevant sellers will be punished."

"And we have also raised the entry bar for new sellers. We are planning to cooperate with Chinese.com. Chinese.com is all made in real-name form. This time we are seeking compensation, it is more secure."

The earliest treasure sellers used the online name, and many people did not fill in the contact address, or they were fake, or they changed it later, and the contact information above could not be found at all. Some of them had received a complaint, but could not be handled.

If the website comes to compensate, then Alibaba can’t afford it at all because there are too many fakes.

Now some people on the Internet promote cheap goods but not good goods. These are competitors of Alibaba Bar, but Ma Yun did not stop them. Moreover, Alibaba Bar also sent some soft articles to talk about the psychological state of those who know they are fake goods.

After hearing Ma Yun say this, Feng Yu knew that Ma Yun still chose not to vigorously crack down on counterfeit goods for the current market share and industry status.

"Old Ma, if the superior department directly punishes the website and the company at this time, how do you deal with it? That's right, I know what you think in your heart. Sometimes fakes are better than real, right?"

"But it is a fake after all, you can't deny this? No matter what, it is imperative to fight against counterfeiting. I cannot tolerate the flood of counterfeit goods in the companies I invest in and are still indifferent."

When people mention the fake products of Alibaba Bar, will they not mention Feng Yu? Surely not, and they even think that Feng Yu is a protective umbrella, so Feng Yu is so unfair.

Feng Yu also mentioned this matter to Ma Yun. But he didn't know that the attack intensity of Alibaba Bar was not enough, and now it has become a big deal.

"Old Ma, think about this matter carefully. The most successful promotion of payment packages is Alibaba. I don't want any trouble, but the issue of principle cannot change."
Chapter completed!
Prev Index    Favorite Next