But this time, Coca-Cola Company stepped on a landmine because the main group of consumer Cola is mainly young people, especially in this sensitive period, which caused a war of verbalism on the Internet. The official website of Coca-Cola China Company collapsed instantly, and the bright red trademark was also changed to the shape of a black and white skeleton pirate flag.

Regarding the accusations of the Chinese people, Coca-Cola Company emphasized that it wants to build an inclusive brand, which makes it unreasonable. Industry insiders said that inclusion means having an open mind that is open and open, which means giving full respect and understanding to dissidents. The inclusiveness of multinational companies is reflected in providing services to consumers in different cultural and religious historical contexts, and allowing them to feel recognition and respect while receiving services.

However, to win the favor of others by slandering one nation, it is obviously not considered a manifestation of tolerance, but rather a despicable villain's behavior

Although a brand needs to be maintained, crises also need to be prevented. These clichés can be said to be the consensus of many multinational companies. During a period of stable upward trend, not many companies are willing to invest in human and financial resources in this area, and those who can make some investments are basically some companies that have been hit hard by crises in history.

In fact, with the development of society, the Chinese people's sense of subjectivity has increased. When multinational companies in China invest in China that are different from their headquarters' cultural concepts, values ​​and religious concepts, if they do not have local consciousness and overall awareness of the overall situation, they will have to bear corresponding risks.

This time, Coca-Cola was not so embarrassed because it was too arrogant before and despised the power of local enterprises. Later, it used the employment of gunmen to slander their opponents, which made everyone dislike and distrust them. At this time, the exposure of insulting advertisements in China made the public's opposition rise sharply, and even some middle-aged people expressed a considerable degree of dissatisfaction with it.

At least several major domestic beverage manufacturers took the opportunity to react and did not provide their own products to Coca-Cola dealers. In other words, those who sell Coca-Cola should not want to sell other products.

This move is a trick to get rid of the fire from the bottom of the pot, and the effect is also very powerful. It hit the opponent's key points with ruthless and accurate results. In a short while, Coca-Cola's sales dropped significantly, the factory's production was insufficient, and workers had nothing to do, which caused more social problems.

The constant appearance of insulting China is indignant, but no matter what, the weakness of the company is ultimately controlled by consumers. China's population of more than one billion and such a large consumer group, who dares to underestimate it? Faced with multinational companies that cause trouble, many netizens suggest that a people's war can be fought and let the economy balance the economy.

As the Chinese people's political awareness and legal awareness become increasingly aware of the political awareness, the legitimate rights and interests of the country are no longer just a matter of consideration by elites and management departments, but also a matter of concern to the people. The development of the media and the formation of the public context have also given the people more channels to criticize and boycott. For multinational companies, from dozens of pairs of eyes in the past to more than one billion pairs of eyes, the taste may be even more difficult to absorb.

In a short period of time, workers protested in canning factories in various parts of Coca-Cola, and the company's management had no choice but to do anything about it. After all, there was no market, how to produce it?! And they had no intention of compensating workers and paying wages free of charge, which caused a dispute and complained for a while.

From the perspective of the Coca-Cola senior management, they hope to cause uneasiness in the Chinese government through the workers' trouble, and then discuss with the Jiang Consortium, and then contact the two sides to sit down and talk to expose the matter.

But they had no idea that because of Jiang Feng, no one was willing to stand up and say this. The local government naturally could not cope with the workers' trouble, but they were worried that the superiors would not be able to handle the trivial matters, so they had to comfort themselves, hoping that they would not cause any major trouble. In this way, the situation froze. It was not until Coca-Cola could not hold on anymore that they broke the matter through relationships. But at this time, they had no face, just hoped to end up with a more decent way, and at the same time they tried every means to obtain understanding with the Jiang Consortium.

However, at this time, Jiang's Coke was already very popular. It was already steadily suppressing Coca-Cola in terms of quality. Couple was also in the peak sales season. Jiang's Coke's image was already deeply rooted in the hearts of the people. Some Western and fast food chain stores have also begun to discuss cooperation with Jiang's, hoping to fill the shortcomings of Coca-Cola and prevent their business from being affected as soon as possible.

In this battle, it can be said that Jiang's family has achieved a complete victory. What is regrettable is that they have not completely driven Coca-Cola out of the mainland Chinese market.

However, in order to express his help to Jiang Feng, President Hassan of Sanfoqi has strongly invited Jiang Feng to open a beverage factory in Sanfoqi to vigorously promote Jiang's Coke. Hassan said that the Sanfoqi government is also willing to occupy a part of the equity in it to help Jiang's Coke quickly promote Jiang's Coke in Indonesia.

In addition, several other Asian and European countries controlled by Lingxi 3 and Lingxi 4 fully support the entry of Jiang's Coke.

Jiang Feng naturally expressed his gratitude for this.

Not only that, Jiang Feng has already sold through his good connections in the past, and has also been sold in Southeast Asian countries and important EU countries such as France and Germany. Naturally, Jiang Feng has also learned the Coca-Cola practices in the past, and most of the production and filling are placed locally, while the production of mother liquor is strictly controlled in the mainland to prevent technology leakage.

What annoyed Coca-Cola Company the most was that after comparing the two types of cola, seniors in the international beverage industry agreed that the era of Coca-Cola has passed, and the emergence of Jiang's Cola has opened a new chapter in the carbonated beverage industry.

In early August, the market was a hot season. At this time, Jiang Feng unexpectedly received an invitation from Russia. Putin welcomed Jiang's Coke to build a factory in Russia for sale.

"When this good luck comes, no one can stop it!" Jiang Feng said with emotion after receiving Putin's invitation.

"Even the President of Russia personally invited you, the boss. My admiration for you is like the endless rivers, and the Yellow River floods all the way out!" Edward said with some envy.

"Well, I know you like watching Zhou Xingxing's movies recently, but if you shoot, you must be able to reflect your identity and momentum. It would be a bit unprotective to be so parrotted." Jiang Feng said with a smile to Edward.

"Haha, I want a little style, but Chinese culture is too profound and can't be paid attention to!" Edward said a little embarrassedly.

In fact, Edward and Irina, who have been with Jiang Feng for so many years in China, have been almost as Chinese as possible. In addition, his passionate pursuit of Chinese culture, his cultivation in this area is indeed not weak, but in some aspects, he still has not been able to grasp the essence.

Just like the Chinese official culture, Edward and Irina have never been able to understand it thoroughly.

Just when Jiang Feng was in high spirits, he received a call from the capital, and Premier Wen asked him to go to the capital.

It turned out that this time, the Coca-Cola headquarters in the United States felt that it was not worth enough, and he figured out Jiang Feng's background, so he simply lobbied US President George Bush and asked him to talk directly with the Chinese government, hoping to suppress the struggle between Jiang's Coke and Coca-Cola this time and settle the situation.

As Coca-Cola, there is nothing to do at this time. If Jiang Feng really acted ruthlessly and killed Coca-Cola at all costs, it might be possible that Coca-Cola could be completely driven out of the Chinese mainland market, so they had no other way and had to find political ways to solve the problem.

Of course, the best political approach is to inspire US President Bush to inquire about this matter personally.

After learning about this, Bush also felt that it was a bit tricky. It was best to compromise on business matters by reason. If it was involved in actual business operations, once this issue was affected, it would easily stain his political career. Although he had been re-elected successfully and had no hope of pursuing re-election, no one wanted to smear himself, right?

But this time the situation is a little different. Coca-Cola's influence in the whole world is not even weaker than that of the US government, and has reached a level known to everyone. Even the government has reason to maintain such a product that helps promote American culture and American lifestyle.

In fact, in the early years, the relationship between them and the US government was not very harmonious. On the contrary, there were many dirty things and several famous litigation cases, the most famous of which were the "Kerger Case" and the "Bottle and Pot Case".

Coca-Cola appears in the new United States of chaos, innovation and competition. A history of Coca-Cola is a microcosm of American history. Coca-Cola grew up and strong together with the United States. It changed its consumption model and improved people's understanding of leisure, work, advertising, **, family and motherland.

However, those who lived in the late nineteenth century did not foresee the impact at all. At that time, after the American Civil War, peasants, wounded soldiers and immigrants caused the Chengdu Pharmaceutical industry to expand, advertisements spread across the Americas, and secret recipes were spreading.

At that time, a drug dealer even wanted to sponsor the construction of the Statue of Liberty on the condition that a large advertisement was set on the base of the statue. When there was money to make money, most Americans were willing to endure the hypocrisy of democracy and human rights. As long as they had money, hooligans were supported and worshipped.
Chapter completed!