The basic doctrine of American democracy and freedom is to pursue wealth in a legitimate way and seize money by any means. In this state and social psychological background, Coke came into being.

As long as you look at the history of Coca-Cola, you can know that Coca-Cola was born in the era when traveling to the United States was prevalent. At that time, Coca-Cola was a beverage containing cocaine and was a medical product of Dr. Panborton - a plant-based medicine for treating headaches.

Atlanta was a Coca-Cola city. When a government official was investigating Coca-Cola, he found that there were traces of Coca-Cola drink shops on every street in Atlanta and in office buildings. He investigated that there were a lot of Coca-Cola drinks at desks and mental workers. They drank a drink before work, a drink at lunch, and a few drinks at night. This situation was simply impossible in other places. Some addicts actually demand more than a dozen Coca-Cola cups a day. Atlanta citizens were already drunk and drank a lot.

The official believes that Atlanta is on the verge of collapse due to the existence of Coca-Cola.

Later, he went to investigate Coca-Cola's bottle factory on site. The bottle factory gave him a worse image. He believed that the bottles did not meet hygiene standards and were messy and like a garbage dump. In the report, he said that the large pots used to cook syrup looked disgusting, and the bottles that contained beverages were kept in the bottle once there were foreign objects. The cleaning of the bottles was very careless, and only a small part of the dirt could be washed away. The construction site was scary and it was full of messy dirt, all kinds of wheat poles, dust and residues filled the entire factory.

Due to his investigation, many officials unswervingly believed that Coca-Cola was a harmful drink. Later, an independent investigator ignored the interference and pleading of government officials, and did not care about the warnings of the Ministry of Agriculture to not cause trouble for the drink king. He confiscated forty barrels and twenty pots of Coca-Cola syrup and prepared to go all out and fight back.

American history calls the struggle the United States of America's trial on forty barrels and twenty-four pots of Coca-Cola. It was a protracted lawsuit that lasted for eight years. In this unprecedented case in American history, the focus of the dispute between the two sides was the issue of caffeine in beverages. So Coca-Cola hired scientists to minimize the caffeine content in Coca-Cola, while the US government tried its best to prove that coffee is inherently harmful to the human body.

Obviously, the situation is slightly unfavorable to Coca-Cola.

Later, after several years of struggle, the US government became a little annoyed, and Coca-Cola could not afford to delay it. In the end, it admitted that it was soft and surrendered, so the government accepted it as soon as possible.

After discussion, the US government and Coca-Cola Company decided to settle out of court. Coca-Cola Company no longer argued for appeal, allowing the government to win in the face. Coca-Cola Company promised to reduce the caffeine content by half, and the government no longer made things difficult for Coca-Cola Company. In this way, it turned enemies into friends and both sides were happy.

But the lawsuit caused great losses to Coca-Cola Company. The lawsuit alone cost $250,000, and nothing was gained except for the forty barrels and twenty pots of Coca-Cola syrup that the court handed over.

However, in the advertising sense, it can be said that Coca-Cola is a victory because a company and a country are fighting each other, and this result is already the best.

From the development history of Coca-Cola, you can clearly see that the development history of Coca-Cola is a history of continuous confrontation with the protectionism of the US government and even countries around the world or the development of American science and technology.

In today's historical context, it is nothing more than China's continuous rise and growth. The United States is now a wounded tiger and wants to take a nap. As a symbol of the United States and the lead in history, Coca-Cola's status and influence are conceivable.

Therefore, as the president of the United States, I don’t want Coca-Cola to be really excluded from the mainland Chinese market and become a laughing stock. This will not only be the failure of a beverage company, but also be regarded as the defeat of an American lifestyle in China. That is very embarrassing, so George W. Bush had to intervene.

He also considered that it seemed inappropriate to do so, but if he let it go, the consequences might be more serious.

Bush Jr. connected with the special line with the head of Beijing No. 1 within the first time, and then negotiated on the matter.

Chief No. 1 has also been very concerned about the dispute between Jiang's Coke and Coca-Cola recently, and was also surprised that Jiang Feng used a newly launched Coke to force the old beverage king Coca-Cola to have no way out. At this time, he actually saw that the US presidents called him personally and asked to mediate the matter, and he was very surprised.

"By the way, we are promoting the market economy, and the government suddenly interferes in this matter, it is probably difficult to justify itself." Chief No. 1 said in a pondering manner.

Of course, things that are not good will not be done, especially between two major powers. Any decision at the highest level may affect the direction of politics and economy. Therefore, the No. 1 Chief feels that since the Americans came to him at this time, he should take some action and get some benefits back, otherwise it would be a waste of this opportunity.

Bush Jr. also frowned a little. Political consultation is nothing more than exchange of interests. He himself is very clear about this, but there are not many opportunities to be openly aggravated, especially when it comes to negotiations between China and the United States. Americans rarely take advantage of it, so he feels very uncomfortable.

"The market economy is certainly our value orientation, but you Chinese people have a very good saying. China has China's national conditions? I want to start from this aspect, and we should find a reasonable explanation for intervention, right?" Bush Jr. was forced to quote a statement that has been used in China and answered the No. 1 Chief Executive.

"Bad!" After hearing Bush's words, Chief No. 1 suddenly felt a little whispered, thinking that if we use it to shirk responsibility, do you think it is a true saying?

However, this was not easy to say, so the No. 1 leader responded for a while. Finally, Bush Jr. said that he could make some concessions in some aspects, so that the No. 1 leader expressed his willingness to try it.

Chief No. 1 said: "Well, I will communicate with Mr. Jiang. I believe it should have a certain influence on this matter. I also hope to see a business competition environment with blooming flowers in China, rather than a certain company's industry monopoly."

After hearing this, Bush expressed his gratitude repeatedly and thought that he could make an appointment with Coca-Cola Company. If he had published his autobiography this time, they would spend a lot of money to give back, which is the so-called lobbying fee.

Afterwards, Chief No. 1 discussed the matter with Premier Wen and Jin Qiulin, two members of the Standing Committee who had the closest relationship with Jiang Feng, and asked what should be done?

"I guess Xiao Jiang won't be able to kill all this matter. Let's ask him what he thinks first and then decide how to solve it more reasonably?" Premier Wen said at last.

Jin Qiulin also agreed with Premier Wen’s words.

When the No. 1 Chief Minister saw that Jin Qiulin and Premier Wen had such opinions, he nodded.

After listening to Premier Wen’s explanation, Jiang Feng quickly had an idea in his mind.

In fact, from the beginning, Jiang Feng had no idea. He had to drive Coca-Cola out of the mainland Chinese market, drag the domestic carbonated beverage industry into his pocket, and become his own private property.

After all, Coca-Cola is an old beverage company and has a history of marketing for hundreds of years around the world. This is an invisible wealth. After all, in the Western world, there are still a large number of people who are willing to choose Coca-Cola and regard beverages from mainland China as a disaster, just as if they viewed communism decades ago.

The rise of national enterprises cannot be achieved by shouting a few slogans. It requires long-term practice and progress. Now it seems that Coca-Cola is desperate, but in fact it is not necessarily a good thing. At least it will arouse the vigilance of anti-China forces around the world, and thus cause the investment of Jiang's consortium to be negatively affected worldwide and greatly affect its global integrated business process. This is very unfavorable.

The wood is in the forest, and the wind will destroy it. This old saying is very clear, that is, the gun is a bird that can be shot. No matter which Chinese company has the limelight, the result will be the same, and they will be subject to heavy pressure and unfair treatment from various aspects. Jiang Feng is very clear about this in his heart.

This is also an important reason why there are quite a large number of foreign employees in Jiang Feng's company, because the existence of these foreign employees is an important measure for Jiang to integrate into the world economy and a powerful tool to counter the other party's persecution.

"Politics is always the most difficult thing to understand." Jiang Feng couldn't help but shake his head. He knew very well that he could be yelling at Coca-Cola, or aggressive, seize the other party's market share, or even go to court and criticize him, but it was definitely not suitable to kill him and force him to launch the mainland market.

All the previous events were just normal business debates, but if Coca-Cola was completely driven out of the mainland market, it would be like slapping Americans in the face in front of the whole world. Uncle Sam, who was angry and embarrassed, would definitely not accept such a shameful result, and Sino-US relations will naturally enter an uncontrollable period of time.

Jiang Feng can imagine what would happen if the Americans were forced into anger and were inconsistent with the overall view and strategy that China has always pursued, and it is contrary to the peaceful development policy implemented by China. Therefore, he cannot cause irreversible consequences to the country just because of a moment of impulse, so compromise is still the last choice.
Chapter completed!