At nine o'clock in the evening, in dormitory 303, Ni Cong and Wang Dazhuang opened the door with tired faces, walked in, and then slumped down on the chairs.

"I'm so exhausted, I feel like my legs are going to break."

Ni Cong screamed in pain and kept beating his thighs with both hands, as if this would make him feel more relaxed.

Although he would not say that he lives a pampered life, he has never suffered much since he was born. He has never been hungry since he was a child, and he has never cultivated fields. It is obvious that the intensity of today's labor has exceeded what he can bear.

's limit.

Even Wang Dazhuang, who was born in a rural area, looked exhausted and paralyzed.

Although he has been doing farm work at home since he was a child and is good at planting rice and plowing, he is still complaining that he can't bear it today.

"I didn't expect it. I really didn't expect that starting a business would be more difficult than farming."

Although both of them were complaining, their eyes were shining with hope.

Wang Dazhuang said excitedly: "However, although it is hard work, I think it is very worthwhile. On the first day of opening today, we sold more than 2,000 orders, and the total turnover exceeded 20,000 yuan! According to the gross amount we previously agreed

Assuming that the interest rate is not less than 50%, our profit has reached 10,000 yuan! This is only the first day of opening, and it can be said to be a good start. Previously, Lu Yiming asked for ten chefs, but I thought it was extravagance.

Wasteful, now it seems like far-sightedness!”

Ni Cong also raised his fingers cheerfully: "We don't even count how much money we have in the future. A day's profit is 10,000 yuan, a month is 300,000 yuan, and a year is 3.6 million yuan! I never dreamed that I would

Make so much money."

"Me too! Although Lu Yiming holds 50% of the shares of Zhenxiang Fast Food and we each hold 25%, but based on this calculation, each of us can get at least 900,000 yuan a year!"

This amount of money is simply an astronomical figure for him, a child from the countryside.

He vaguely remembered that when he was in junior high school, the tuition fee per semester was only more than 200 yuan. Even when he reached high school and studied in the county, the tuition fee per semester was only 1,000 yuan.

Nine hundred thousand yuan, what is the concept?

Ni Cong said with emotion: "Although we still need to remove water and electricity, it is nothing! The cost of rent, water and electricity is actually not much. Lu Yiming's idea is really awesome. It is obviously a small store, but the utilization efficiency is very low."

It’s scary high.”

Wang Dazhuang echoed: "That's right! When Lu Yiming first insisted not to do dine-in, I couldn't understand it. After all, whose fast food restaurant doesn't have tables, chairs and benches to entertain customers who come to order food? Now I understand that it is too difficult to do dine-in.

It’s troublesome. It takes up space and doesn’t make much money. It’s better to just focus on making lunches, which is much more efficient.”

Ni Cong said: "In the final analysis, Lu Yiming's strategy is awesome. He not only planned the location of the store and asked not to do dine-in, but the most important thing is his two advertisements, which are the most essence. An elevator advertisement,

Who do you think would have thought of advertising in that place?

What? When you take the elevator, you can’t even think about seeing the advertisements. And there is the gutter oil, which is a miracle! With such a hype, everyone’s talk about gutter oil has changed. We took the opportunity to make a slogan about not using gutter oil, and just put it away

Everyone was attracted."

At this moment, Lu Yiming opened the door and came in. Seeing the two people chatting excitedly, he immediately asked with a smile: "What are you two talking about? You are so excited."

When Wang Dazhuang saw it was Lu Yiming, he laughed loudly and said: "We are talking about you. Lao Ni and I are so impressed by you now! Do you know how much our turnover is today? A full 20,000 yuan! The net profit is at least

Ten thousand!”

Ni Cong also said sincerely: "Lu Yiming, we really want to thank you. If it weren't for your support, how could we have this opportunity."

Lu Yiming said with a smile: "Actually, the credit belongs to you. Even if I am willing to support you, it is only because you are willing to do it down-to-earth that you can achieve such results. And today is the first day of our opening, and many people are temporarily

If you don’t consider ordering food from us, there will definitely be more and more customers in the future.”

In fact, Lu Yiming learned this method of selling box lunches from Li Jian, the founder of Xinliangji.

When Li Jian was young, he opened a restaurant called Quanyida near an office building in the capital. At that time, he stopped doing dine-in and specialized in selling box lunches. As a result, the business grew bigger and bigger, and he contracted the headquarters of Xia Guo Bank, Guomao,

Staff restaurants in more than 50 office buildings such as Kerry Center.

Around 2001, Li Jian's business reached its peak, with annual turnover reaching 300 million.

And that year, he was only twenty-six years old!

Today's Zhenxiang fast food, with the same product positioning and marketing routines, is aimed at white-collar workers in big cities, filling their market gaps in dining.

People need to eat when they are alive, and this is especially true for workers.

Unfortunately, most of the lunch boxes on the market are cheap and cannot meet the eating and drinking needs of people who are particular about their quality of life.

Zhenxiang Box Lunch spotted this gap in the market and successfully carried out advertising. Naturally, its development speed was incredibly fast.

Lu Yiming was not surprised at all by this result.

After all, Li Jian's annual turnover is estimated to be in the tens of millions at this time, and Zhenxiang Fast Food is nothing in comparison.

Lu Yiming said: "Our model has been explored almost, and the next step is to expand rapidly. Before that, advertising must come first. It happens that our school is in trouble because of the purchase of gutter oil in the canteen, and we urgently need our help. Just now, Principal Wang

Find me, the school wants to focus on promoting our new company, please prepare, someone from the TV station will come to interview you."

When the two of them heard this, they immediately sat upright involuntarily.

Wang Dazhuang said in a panic: "Why are there still TV stations here to interview?"

Ni Cong got up and went to look for his clothes: "I'm going to take a shower."

Lu Yiming smiled and said: "Don't be in a hurry, it's not today."

They were really not prepared at all for the interview. They were still covered in sweat and their clothes were all stained with oil. If this image appeared in front of the media, wouldn't it bring discredit to the school?

Lu Yiming said calmly: "It's just a special interview. When the time comes, you just have to tell the truth, including the positioning and philosophy of our Zhenxiang Fast Food, as well as our attitude of sincerely serving customers. In short, it is to establish the quality of our Zhenxiang Fast Food's box lunches."

It’s a high image.”

Ni Cong took a change of clothes and said with a smile: "Isn't it just bragging? I can still do this."

Wang Dazhuang finally caught the opportunity and complained: "Is this an advantage? I'll give you a chance."

Then, Wang Dazhuang suddenly remembered an important point: "That's not right, Lu Yiming, you came up with the idea for this business, you also came up with the money, and you are also the major shareholder of the company. Why don't you accept an interview?"

Lu Yiming sighed and said: "As everyone knows, I am a very low-key person. If my identity is exposed, can I still live a stable life for four years in college? I still prefer a quiet life."

Ni Cong and Wang Dazhuang were stunned for a moment after hearing this, and then their faces were full of puzzlement and confusion. Wang Dazhuang asked: "Your identity? Is it possible that you are still a big shot?"

Even though Lu Yiming is on the rich list now, and he appeared in many media magazines before, in fact, among the student community, there are not many people who know him, or there are only a few at all.

After all, Lu Yiming is not a big star, and many of the things he does are too far away from ordinary people.

Especially the student party. They may know who Liu Tianwang is and like to watch Xing Ye's movies. As for who is the richest man in Xia Kingdom, probably not many people know him. Not to mention that Lu Yiming is not the richest man in Xia Kingdom yet, so

Not many people can remember his name.

In this era, information dissemination is still based on text, and Lu Yiming's photos do not appear in front of everyone every day. Therefore, even if everyone is familiar with a person named Lu Yiming, they will not associate this name with the college student in front of them.

Of course, Lu Yiming was unwilling to reveal his identity to Wang Dazhuang and Ni Cong, so he deceived them and said: "I am an investor. Of course, the troublesome things like being interviewed should be left to you, the actual people doing the work."

ah."

When Wang Dazhuang heard this, he immediately laughed and cursed: "You are treating the two of us as coolies. I have already worked hard enough running errands today, and when I come back, I have to be your tool. What evil have I done?"

However, even though they said this, both Wang Dazhuang and Ni Cong knew in their hearts that Lu Yiming deliberately gave them the opportunity. After all, being interviewed by media reporters sounded very dignified.

!

It is said that fame and wealth are all about fame and fortune. In life, besides making money, don’t you just want to be famous and make yourself look majestic?

Hearing the word "errands", Lu Yiming's mind suddenly changed and he asked, "You two did a lot of running today, right?"

When Lu Yiming talked about this, Wang Dazhuang and Ni Cong burst into tears. Ni Cong waved his hands and said, "Stop talking about it, the past is too painful to look back on! Let me tell you, the elevators in the office buildings around you today are...

I'm almost smoking from sitting there! Up and down, one trip after another! I feel like my legs are no longer my own. If I hadn't been unable to run anymore in the end, I estimate that today's turnover would be even higher.

A few hundred dollars more!”

Wang Dazhuang also said: "Yes, I feel now that it is difficult for me to climb into this bed tonight, and I want to sleep directly on the floor."

Lu Yiming thought for a while and felt that the two of them were probably not lying. They ran thousands of orders a day. Even if there was an elevator when entering the office building and dozens of orders could be delivered on one floor, they would not be able to bear such a build. I don't think it would be possible.

After three days, both of them fell sick from exhaustion.

"Well, I haven't thought about this problem well. Otherwise, we can post a recruitment notice on the school's information bulletin board, saying that we are recruiting part-time errands here, and students are welcome to sign up. You can use your spare time to help us deliver

For meals, you can give them 20 cents for each order, with no upper limit.”

Don’t look at the fact that each order is only 20 cents. If you can deliver a thousand copies every day, that’s a full 200 yuan!

That’s an income of 6,000 yuan a month!

In 1999, what was a monthly salary of 6,000 yuan?

It only takes two or three years to buy an apartment in China Overseas!

"This is good!"

When Wang Dazhuang heard this, he was so excited that he couldn't help but applaud: "You should have done this a long time ago! My God, I carried a basket on my back today and carried more than a thousand box lunches back and forth. Several times.

I feel like I’m going to faint from exhaustion.”

Although each lunch box costs 20 cents, compared with the money earned from improving efficiency, it is simply a drop in the bucket!

After all, just after opening today, there were 2,000 orders, and there will definitely be more in the future. Maybe 3,000 orders, 5,000 orders, or even 10,000 orders a day?

Although it is impossible for a store to do 10,000 orders a day.

In fact, one thousand orders a day is already a very extreme number.
To be continued...