Chapter 105 Whitening Kit
Wu Hai is indeed a liar who is good at deceiving people, and his eloquence is really good.
If it weren't for the fact that he was involved in football in his previous life and was repeatedly talked about by fan Jiang Xinsheng, which made Jiang Nian remember this person's life, Jiang Nian would now be 80% convinced that he is a person he can make friends with.
What he said makes sense. Most people do not understand the basic principles of cosmetics. What they pursue after using them is a skin feel. The products of Sirna Group contain a large amount of thickeners, softeners, and essences. This is why they are so expensive.
The women’s circle is killing everyone——
In fact, the living conditions of noble ladies are already very good, and basic moisturizing will have a good effect. This theory is definitely good.
So why don’t I just do the opposite?
The first product Jiang Nian made, The General's whitening essence, had a very poor skin feel. Many people would feel red and stinging after using it. The ladies in the circle don't need a lot of oil control, so they definitely won't tolerate this bizarre treatment.
Skin feel.
It's her.
Jiang Nian said calmly:
“It’s not that Master Wu’s ideas are bad, but when we cooperate with Piaget Emulsion, we have to come up with ideas that are different from Piaget Emulsion, so that we can show our brand tone.
Otherwise, when everyone talks about Deep Blue, they will say that it is a product with no characteristics, so how can they remember us and accept us?"
Everyone was stunned, including Wu Hai.
Although he is a liar who is good at playing with people's hearts, he is really a novice in the business field.
He just told Jiang Nian eloquently that he wanted Jiang Nian to design products according to Sirna's ideas, but he completely forgot that if he designed products according to Sirna's ideas, this joint branding would only strengthen the Sirna Group.
Jiang Nian's Dark Blue Beauty is at best an OEM factory to take care of sales, which is definitely unacceptable to the ambitious Jiang Nian.
“As Master Wu said just now, daily chemical products have been constantly improving in recent years, and people’s demand and understanding of daily chemical products are also constantly deepening.
With the improvement of people's living standards, products that can only be used by noble ladies now will be accepted and used by more people in the future. This is why we appear in Deep Blue."
“The demand for whitening will definitely be greater in the future, and the market prospects will be broader.
We should change our thinking and not be limited to the current situation where we have headaches, headaches, and pains, so that we can make our products unique."
Jiang Nian didn't even know what he was talking about, but as a leader, of course, he didn't need to speak too clearly.
How can you be considered a leader if you speak too clearly? You have to let your subordinates experience it for themselves.
Seeing everyone looking at him with excitement, Jiang Nian felt a little guilty. He said goodbye and did something weird again. I still have to set some rules.
She thought for a moment and then said:
“As for the first product, since it is a high-end line, we will make it in a gift box first!
The packaging of the gift box must be different from the previous The General series, and it must reflect our traditional culture and connotation. There is no need for celebrity endorsements. People who really know the business will naturally like it."
Zhang Juemin said: "In addition to the whitening essence, what else are you going to put in Mr. Jiang's gift box? Do you want to put the Earl's lotion that we jointly launched with Hilna?"
"Of course not!" Jiang Nian thought that putting a big-name lotion in it would be a big problem if it sold out. She said solemnly, "The Earl's lotion is co-branded because the Hilna Group came to feed us out of strategic friendship.
But if we at Deep Blue want to truly stand up, we must learn to feed ourselves, so our boxes only contain our own products.
Well, if you can't do anything else for the time being, just put the essence in!"
Zhang Juemin:......
One box set containing all the essence?
What kind of outrageous thinking is this?
Then it's better to sell it cheaper and buy one get one free. It's enough to just mess with the bottle and outer packaging a little. Why do you need to get a box?
Well, I shouldn’t question Mr. Jiang’s thinking. If I could understand this, I wouldn’t be where I am today.
I believe Mr. Jiang will be fine.
Han Jianing was also shocked by Jiang Nian's very new idea.
Let’s not talk about what to put in the box for now. The box should reflect traditional culture and connotation?
What is going on?
You must know that all packaging ideas in this era are close to foreign ideas. Even when you praise children for their good looks, you say they look fashionable.
The general design ideas of gift boxes are generally based on foreign ideas, and cake boxes are the best templates.
How to reflect tradition and connotation...
Jiang Nian saw both of them looking at him longingly, and thought that if he continued like this, his secret would be exposed.
She didn't wait for the two of them to continue asking questions, and she calmly said:
"For specific implementation details and execution strategies, everyone can consult Mr. Jia. Mr. Jia must have understood the company's specific strategic deployment."
Jia Xingying, who was immersed in cooking, raised her head in confusion:???
What, what did you just say?
Wu Hai looked at Jia Xingying's confused look, and felt a deep awe in his heart.
Over the years, the only two people he has been unable to see through are Jiang Nian and Jia Xingying.
Needless to say, Jiang Nian is a woman who is scheming and good at planning.
Jia Xingying looks simple and unpretentious on the outside, even a little...indescribable, but this person is really good at making decisions. She can make decisions on all major matters in Yangfan Rihua, and she can even understand Jiang Nian's thoughts with just one look.
These two people are really too dangerous. If you want to swallow up Yangfan Daily Chemical Industry, you must find a way to deal with Jia Xingying first.
This was Fan Laidi's first time to participate in a decision-making meeting on a major company issue. She couldn't help but be a little confused when she saw that the company's decisions were made as if they were joking.
She touched Zhang Jiqing beside her and whispered;
"Mr. Zhang, Mr. Jiang usually holds meetings like this, and casually decides on the development ideas?
Isn’t this a bit of a joke?”
It was also the first time for Zhang Jiqing to have a meeting with Jiang Nian. He lowered his head and whispered:
"This is the thinking of modern enterprises. Although it is difficult to understand, it is indeed very efficient.
I heard that there is a foreign stock god who often auctions opportunities to have dinner with him for charity. It is said that he can spread a lot of experience while talking and laughing while eating, and everyone who has eaten with him makes a lot of money.
Mr. Jiang’s ideas are really not something that ordinary people can compare to, so we just listen.”
Fan Laidi still couldn't believe it, Zhang Jiqing smiled and said:
"Just watch it."
He raised his head and smiled:
"Mr. Xiao Jiang can't favor one thing over another. Whatever our Northern Company's thinking is this year, we have to listen to Mr. Jiang's thinking.
Mr. Jiang’s previous arrangements have far exceeded my knowledge, and the brothers back home are all waiting eagerly and anxiously!"
——
Small theater time:
Han Jianing: Mr. Jia, please tell me Mr. Jiang’s thoughts after dinner later!
Jia Xingying: OK, I’ll start making it up right now!
Chapter completed!