Huimei Advertising Company in Xiangjiang sent a total of three members to Shanghai this time.

"Huimei", who arrived at her destination earlier than "Huang Yulin", was picked up by a light industry bureau car and taken to the Peace Hotel after walking out of the airport.

"Mr. Ju," at this moment, a Huimei employee asked: "That table of people seems to be from Huang Yulin Company, right?"

"You just discovered it," Ju Jin had noticed it a long time ago: "The two heads of the family, Huang and Lin, are actually all out. It seems that we are in company this time."

"No way, are they also here to cooperate with Chun Fengdu?"

"Otherwise, why?" Ju Jin frowned: "Don't forget, Huang Yulin also received an advertising invitation from McDonald's."

The two Huimei employees at the same table looked at each other and felt that this errand was not as simple as originally thought.

"Mr. Ju," one of them reminded: "Didn't the leaders of Pujiang Municipal Government say on the phone that as long as the Light Industry Bureau comes forward, Chunfengdu Company will definitely fully cooperate with us to complete the advertising task... Do you want to talk to them again?

Contact me?"

"You think I don't want to?" Ju Jin has been thinking about this since last night: "Have you noticed that since they sent us to the hotel, no one from the Light Industry Bureau has appeared again."

"Then what should we do? We just wait like this?"

"It really doesn't work," another person shook his head: "Why don't we contact Chunfengdu Company ourselves!"

"..." Ju Jin glanced at Lin Yanni who was not far away: "I can't wait any longer. I'll go back to the room and make a call soon."

The enemy troops are already in sight. If he doesn't take action, this trip may be in vain!

Just when Ju Jin made up his mind, the four people at the next table had already stood up and were about to leave.

Huang Zhan, with a smile on his face, walked along the country.

From time to time, I have to ask a few questions.

Not far away, Ju Jin looked at Jiangshan curiously.

At this time, he had not realized at all that this young man, who was a head taller than Huang Zhan, was the Comrade Jiangshan who fascinated him.

In a guest room on the sixth floor of the Peace Hotel, Lin Yanni took out two packages of RMB from the closet.

After unzipping the bag chain, Comrade Jiang Shan stretched out his hand and pulled it a few times.

Then, he closed the zipper and threw it to Chen Peisi beside him.

Seeing his calm expression in the face of the huge sum of money, Huang Zhan and Lin Yanni were both surprised.

Looking at Chen Peisi now, the cotton sweater she was wearing was almost soaked.

From the moment Jiang Shan threw the two leather bags to him, Comrade Chen Peisi immediately entered a state of full alert.

Since the other party trusts him so much, he will protect the bag to the end.

"Mr. Jiang,"

Huang Zhan looked at the kraft paper tube in Jiang Shan's hand with a smile: "Now, can we take a look at your advertising design?"

"certainly,"

Jiang Shan neatly pulled out two drawings: "You two have a look. If you are not satisfied with anything, just ask."

Huang Zhan and Lin Yanni, one took the drawings and the other pushed away the debris on the table.

When the entire drawing was spread out in front of their eyes, the two people stopped immediately.

Even though they made hundreds of assumptions on the way here, they never expected that the design they got was actually a... map!

"This..." Huang Zhan raised his eyebrows, pointed at the picture and asked loudly: "What is this?"

Before Jiang Shan could explain, Lin Yanni stretched out her hand and pulled him: "Take a closer look."

"What?" Huang Zhan leaned down while holding his glasses: "What did you find?"

The next second, the yellow and red colors of McDonald's covering the entire drawing were visible.

Especially the eye-catching zebra crossing at the intersection, Huang Zhanren'er was stunned: "Huh? Is this a zebra crossing? Or is it French fries?"

Faced with the design elements that have never existed in the picture, Lin Yanni suppressed her excitement and smiled slightly: "You can't tell it yet, it's just a McDonald's French fries zebra crossing!"

The two people with their heads lowered glanced at each other, and both pursed their lips and laughed.

Then, he continued to look at the drawings.

Street lights, billboards, especially the big yellow M standing tall next to the bus stop...each one of them looks extraordinary.

Just as their waists were getting closer and closer, Jiang Shan clicked on the big title on the drawing:

“The most common form of so-called outdoor advertising is nothing more than large billboards or street light boxes.

These two are also the most commonly used forms of advertising in Baojiajing.

Since McDonald's request is to overshadow Burger King, our design plan must use some different tricks."

Huang Zhan and Lin Yanni, two Hong Kong advertisers, looked up at Jiangshan at the same time.

Never in my wildest dreams did I expect that on a certain day in a certain year and month, I would listen to professional coaching from a mainland advertising person.

"So, I designed an advertising street for McDonald's with 'McDonald's elements' everywhere from looking down at the ground to looking up at the street lights..."

After Jiang Shan finished speaking, he waved his hand and spread out another drawing: "The previous one is a street view, and this one is a detailed picture."

Street view?

Faced with a term that she had never heard of but understood immediately, Lin Yanni, who was full of careful thoughts, calmly grabbed the hotel note on the table.

Just now she had a feeling that she needed to write down everything Jiang Shan said.

When I meet McDonald's in the future, I might as well say a few words to him.

But soon, she let go of the pen and paper in her hand.

Like Huang Zhan, he was completely stunned by the newly opened detailed picture.

Previously, due to the size and proportion, she really couldn't see clearly what was on each billboard. Now she will take a closer look...

The coffee pot street lamp hangs high in the air, and the coffee flow poured out is cleverly designed into a coffee-colored lamppost.

There are several bites missing from the Big Mac burger light box.

A closer look at the flower bed on the sidewalk revealed that there were huge McDonald’s drink cups...

Looking at the hand-drawn drawings in front of them, Huang Zhan and Lin Yanni suddenly felt inspired.

Jiangshan's whimsical ideas not only helped them complete the outdoor design of McDonald's, but also allowed the two to see the advanced design concepts in advance.

At this moment, Huang Yulin felt that he had made a breakthrough.

It seems that in the future, the company will not only have advantages in copywriting, but also be able to play a good role in composition design.

"You must both know Disney,"

Jiang Shan's words rang in the guest room again, and Huang Zhan and Lin Yanni immediately listened attentively:

“After the opening of Disneyland in Los Angeles in 1955, the Americans spent another seven years building a larger Disneyland in Florida.

Compared with the previous Los Angeles Disney, Disney in Florida has built a new Disney Town.

It's said to be a small town, but it's actually a street full of Disney elements.

On this street, whether it is a toy store or a fast food restaurant, they are all designed to resemble Disney buildings..."

Following Jiang Shan's description, Huang Zhan and Lin Yanni seemed to see buildings with Mickey ears and princess castles.

At this time, they thought of the news pictures published in Hong Kong newspapers last year: Mainland leaders after opening the country appeared in groups at Disneyland...

Could it be that the kid in front of me is one of them?

No wonder his horizons are wider than mine. It turns out that his background is unusual!

The thoughts that suddenly came to their minds made Huang Zhan and Lin Yanni put away the last trace of superiority in their eyes.

"Do you know how high the income of Disney Town is?" Jiang Shan emphasized the strength of overall advertising from another perspective:

"Since Disneyland opened in Florida in 1971, Disney stock on the New York Stock Exchange has risen 30-fold."

It will continue to rise after that.

By 1996, Disney would have skyrocketed to 138 times.

But at this moment, Huang Yulin was stunned by this "30 times".

Even though he was trying his best to control himself, he still showed a shocked expression.

"After you go back and meet with McDonald's promotion department, you can just follow my words,"

Jiang Shan put away his PPT tone and looked at Huang Yulin cordially: "We must let them understand that this McDonald's Avenue is their cash flow, the road to wealth, and the Cotai Strip!"

"Um,"

Lin Yanni nodded vigorously: "Even if you don't tell me, I'm still going to do it."

Huang Zhan was full of curiosity and could not ask: "Mr. Jiang..."

Jiangshan: "Just call me Jiangshan!"

"Mr. Jiangshan," Huang Zhan held Jiangshan's hand again: "To tell you the truth, we were a little hesitant before coming to Pujiang, but after listening to what you said, I feel that my trip was really worth it.
To be continued...