Ding Mo read the text on the advertisement for a long time before he understood it...

Now, after he saw this "stepped selling price", he immediately understood why Lin Tao had been asking for a price increase before.

First, it rises first and then falls, giving people the impression that the price gap is large.

Secondly, it suppresses first and then increases, raising the retail price and replacing the pillars.

The original banana price of 6.4 yuan/jin was split into 3.2 yuan/jin, 2.6 yuan/jin, 2.0 yuan/jin, 1.3 yuan/jin and 0.7 yuan/jin...

The final price was actually 0.7 yuan/jin, which is equivalent to a 10% discount!

Of any fruit-selling shops outside, which one can sell bananas for 0.7 yuan/jin?

Of course, this is just a word game. You have to buy the sixth banana to enjoy the price of 0.7 yuan/jin.

Do customers agree with this "strange" pricing method?

So Ding Mo pasted up the advertising paper, and the huge "Banana 0.7 yuan/jin" was extremely eye-catching.

I have to say, the price is too attractive.

Customers in the hypermarket swarmed over.

"What, bananas cost 7 cents per catty, apples cost 9 cents per catty, and winter dates only cost 1 yuan per catty?"

"Wow, the second one is discounted in half, and the rest are all 30% off, 20% off... and even 10% off!"

"This is so cheap, it's a free gift!"

Customers began to get excited and began to study the "Ladder Discount List", and many customers directly opened the calculator on their mobile phones and began to calculate the price.

In fact, the price of the first copy is exaggerated.

The second copy is directly discounted by 50%, in order to maximize the number of customers who place an order and buy two copies.

A direct 50% discount is an out-and-out "bait".

Although the price of bananas has increased by 20% compared to before, after discounting, the price of the second banana is already lower than the price of bananas on the market.

As for the 40% off price of the third installment, it further tests consumers’ purchasing desire.

If the price of the fourth copy is 30% off, many people may directly buy the fifth and sixth copies... because the combined price is equivalent to buying 1 and getting 2 free.

This is a price game. The more you buy, the cheaper it gets. People in it will be addicted and happy and forget to leave...

"I'll buy some winter jujubes to try!" A middle-aged aunt couldn't bear it and directly weighed a pound of winter jujubes.

The price of Dali winter dates is 8.8 yuan per pound.

The middle-aged aunt took the first portion of winter dates to the counter to pay, and then took out the recycled silver bars.

Another winter jujube was weighed. After checking the price on the cash register, the shopping guide printed out a barcode of 4.4 yuan.

Middle -aged aunt went to pay at the counter with the second winter jujube. After getting the cash register, I returned to the fruit area again.

Then is the third winter dates, the price is 3.6 yuan.

After this cycle, the middle -aged aunt held 5 silver strips and bought the price of the sixth winter jujube at 0.9 yuan!

"I bought a winter date with 9 cents and a pound!" The middle -aged aunt was so tired that he was so happy, but he was extremely happy.

The market retail price of winter jujube is around 6.8 yuan.

9 cents a pound of winter dates are indeed unique.

"There are really such cheap fruits, incredible!"

"Tired is a bit tired, but for the last 10 % off, this is also worth it."

"Don't look at the last winter jujube for only 0.9 yuan, but the first price is too high, did you buy 6 copies of the total price?"

There are shocking customers, as well as a clear -headed customer.

May wish to take a look, the total price and average price of the six -serving winter jujube.

The first portion is 8.8 yuan, the second copy is directly 4.4 yuan, the third portion is 3.6 yuan, the fourth portion is 2.7 yuan, the fifth portion is 1.8 yuan, the sixth portion is 0.9 yuan.

Six -portal winter jujube, which cost a total of 22.2 yuan, an average pound of winter jujube was only 3.7 yuan!

It is nearly 60 % cheaper than the winter jujube sold on the market!

The purchase price of Lin Tao Dongzao is 3.5 yuan, and the total purchase price of the six -serving winter jujube is 21 yuan. It should be said that it is basically the same.

This is a win -win result. Consumers do buy cheap fruits, and even if Lin Tao can't make money, it has accumulated reputation. In addition, the circulation of fruits is accelerated, which is equivalent to reducing losses.

"You see, the six copies of the winter jujube are only 3.7 yuan a pound, which is much cheaper than the outside! In the end, it is RT -Mart, reliable!"

"According to your buying method, I can buy a cantaloupe as long as I spend more than one yuan in the end?"

"It is really cheap, I calculate, although the first copy is expensive, but buying the second copy is cheaper than other places. Buy three copies, then earn it! If you buy fifth and sixth copy, it is blood money!"

"Don't say it, go to checkout, the counter is already long and long ..."

Sure enough, this novel fruit pricing method and ultra -low price make consumers crazy.

Because of the "voucher" of the cash register purchased the previous purchase, the preferential prices of the next step can be enjoyed. Customers can only go to the counter to check out.

For a while, the cashiers were full of people, and they were all at the checkout to buy fruits.

Buying fruits has become a "game". Everyone's dream is to pass the "sixth portion" in the end, and win a few dollars a few dollars of ultra -low -price fruits.

This is a huge psychological satisfaction.

"Don't make any noise, everyone. Check out one by one, it will be quick!" the cashier at the counter shouted.

The fruit exhibition area, which had been deserted for the past three days, was completely overcrowded today!

Bananas, oranges, grapefruits, blueberries, cantaloupe, mangoes, sunshine roses... almost all fruits that are unsalable due to high prices have been sold out.

Everyone scrambled for it, creating a frantic situation, and more people joined in, forming a catfish effect.

In addition, some fruits that are in poor quality or even have defects in appearance, which would have been regarded as losses in the past, are now being fought over!

After all, the prices for the fifth and sixth servings of fruit are too cheap, even if they are crooked melons and cracked dates, they are still in your pocket!

Among all the product exhibition areas of RT-Mart, the fruit exhibition area has the most people, and the people checking out at the counter are almost all occupied by fruit buyers.

Before, there was a specialty store selling meat called Aunt Qian.

It also implements discounted prices, but the difference is that starting from 7 pm, the discount will be 10% off every hour until sold out.

This is similar to Lin Tao's "ladder price", but it is also very different.

The biggest difference is that customers at Qian Auntie can only wait until after 7 pm to enjoy the discounted price. If they want to buy cheaper meat, they even have to wait until after 9 pm or 10 pm.

Lin Tao's sales method is more participatory. Customers can buy low-price and discounted fruits, and the initiative is completely in their own hands.

You can enjoy low prices when you buy at any time. It just takes a little more effort and requires you to run to the checkout a few more times.

In order to buy fruits for a few cents, even if they check out several times, the customers have no complaints in their hearts, but enjoy it...

As for Lin Tao's insistence on asking customers to visit the counter more times instead of asking them to buy multiple copies directly, this is because he has deeper considerations.

Can supervise supermarket cashiers!

This is what Lin Tao wants to do most!

It’s a very simple principle. RT-Mart issues last month’s bill at the beginning of the month. If a customer buys fruit with a 40% discount, but there is no record of the previous two purchases, has the money been hacked?
Chapter completed!