"Boss, today is so unbelievable! The unsalable fruits of the past few days are basically sold out today. You need to buy more fruits tomorrow!" Ding Mo called Lin Tao.

Due to the adoption of "stepped prices", fruit sales in hypermarkets are extremely hot today.

Compared with yesterday’s fruit sales, it’s a huge difference.

Almost all the fruits in the major fruit showcases have been sold out, and even the lemons, which have been at the bottom of the list for ten thousand years, have been "swept away".

The fruit area of ​​nearly 2,000 square meters appeared for the first time, an empty scene...

Many customers are addicted to fruits that cost "a few cents or a few dollars" and can't stop, ignoring the true original price of fruits.

In other words, in their eyes, the original price is no longer important.

The price of 10% off or 20% off is their "goal", allowing them to check out again and again and enjoy it.

This novel "stepped price" gives consumers a sense of low-priced fruit, which further stimulates their desire to buy.

"You have worked hard today... By the way, have the statistics I asked you to do come out?" Lin Tao asked.

"It's roughly figured out. It's not the most accurate, but it's basically within this range." Ding Mo responded.

It turns out that this morning, Lin Tao assigned him a task to roughly calculate the proportion of people buying at different discounts.

Knowing the ratio, Lin Tao can calculate the profit.

"About 6% of people only bought the first order of fruit." Ding Mo said.

The first order is retail price fruit, the price is inflated, often more than 300% of the cost price.

There are always some people who buy fruit without looking at the price, or they have a herd mentality when they see a lot of people, or they forget to buy a second portion of fruit...

Although there are not many people in this group, they are definitely "high-quality leeks".

It can be said to be the source of fruit profits.

These 6% of people will not buy fruits at "high prices" every time, but it doesn't matter. There are so many people in the hypermarket, and there are tons of "new leeks" that are confusing, just keep cutting them.

"About 93% of people bought two portions of fruit." Ding Mo said.

For those who buy two portions of fruit, the second portion is equivalent to half price.

The price of the second copy must be attractive enough so that the game can be played.

Therefore, the 50% off price must be lower than the market retail price to make customers have the urge to buy a second time.

More than 90% of people chose to buy a second portion of fruit, which was also expected by Lin Tao.

This shows that this "stepped price" setting of 50% off the second installment is generally recognized by customers.

"About 68% of people bought three servings of fruit." Ding Mo added.

Those who buy the third portion of fruit are equivalent to a 40% discount.

Compared with the second portion of fruit, nearly 30% of the customer flow was lost here, and there is a relatively obvious gap.

It shows that many people look at the price, but there are also many people who are more rational. In fact, they can’t eat so much fruit even if they buy too much. They act according to their ability and don’t buy for the sake of buying, thus causing waste.

"About 32% of people bought four portions of fruit." Ding Mo continued.

The proportion of people buying fruits at a 30% discount has further decreased.

Most people give up halfway through the "game".

Maybe they are already satisfied and feel that the price is already in place.

"About 17% of the people bought five copies; in the end, about 15% of the people bought all six copies!" Ding Mo finally added.

Those who buy the fifth copy will get a 20% discount, and those who buy the sixth copy will get a 10% discount.

20% off and 10% off, the price is already very low, even only a few cents, which is why there is little difference between the two types of people.

"Well, you did it very carefully, and it's almost as good as I thought." Lin Tao responded.

Lin Tao designed a "stepped price". Buying six portions is a grand slam. If everyone buys six portions of fruit, Lin Tao will have no profit at all.

However, judging from today's situation, only 15% of customers persisted until the end.

Most customers stop at the third or fourth order.

Therefore, as long as the customer does not buy 6 servings of fruit, Lin Tao will make a profit.

Ding Mo doesn't know the purchase price of these fruits, but Lin Tao knows the purchase price, and combined with the purchase ratio of customers, he can roughly calculate today's profit margin.

Based on the ratio of the number of people buying fruits in the six categories, Lin Tao roughly calculated that the profit margin of fruit shops in hypermarkets is around 40-50%.

For fresh fruits, this profit is already quite high.

Now customers are not buying fruits, but grabbing them. The purchase volume has surged, causing all the fruits to be sold out today, which is equivalent to the Japanese sky.

As for Nippon Air, the loss has been minimized, which is unimaginable for fresh food.

If the fruits in the hypermarket could fly into the sky, it would be equivalent to "elephant dancing".

Lin Tao only designed a small marketing method, and fruit sales ushered in earth-shaking changes.

There is no hard-to-sell fruit in the world, and marketing methods are definitely the top priority.

"In the afternoon, the shopping guide was extremely busy. He was surrounded by customers on three levels outside and on three levels, asking for verification of receipts and weighing and coding." Ding Mo added.

Customers must make repeated purchases to enjoy the discounted price.

This will inevitably require checkouts and weighings again and again, and the workload of the shopping guide will definitely increase a lot.

I was too busy the past few days, but today I am so busy that I feel dizzy.

"This problem is actually not difficult to solve. Starting tomorrow, let the shopping guides weigh and do pre-packaging in advance." Lin Tao said.

Basically, except for fruits such as melons and pineapples, most fruits are 1 catties per serving.

As long as the portion is weighed in advance and put into a plastic bag, when the customer comes to buy, there is no need to weigh it on site, which can greatly save time.

"Well, this is a good idea. I'll talk to them later and start pre-packaging from tomorrow." Ding Mo continued.

There are many benefits of pre-packaging. Customers do not need to pick them themselves, which can reduce a lot of losses.

But for customers, losing the "right to choose" when buying things will reduce the shopping experience.

But that's not important.

Because under Lin Tao's "stepped price", it is now a seller's market, and customers are led by the price.

"Your sales method with different prices is simply great! The boss is indeed a boss, he really has a clever trick!" Ding Mo couldn't help but flatter him.

The haze that had been suppressed in my heart for the past few days was finally gone today.

Ding Mo's confidence was rekindled.

"Now, with the help of the passenger flow of hypermarkets, our fruits will be as good as the sun." Lin Tao said his plan.

The fruits that are imported on the same day are sold out on the same day. This is simply impossible for everyone engaged in the fruit business.

"Don't worry, boss, I'm full of motivation now! Tomorrow, I will sort out some of the problems I encountered today and try to improve them in the future. If you keep selling fruits at this price, I think it will not be difficult for Japan to be empty!" Ding Mo continued.

Tao.

It seems that Lin Tao initially won the first battle...

But how long can the freshness last for customers?

One week, one month, or two months?
Chapter completed!