Several directors looked at Lin Tao, dared not speak out.

Now Lin Tao is also a shareholder, not the manager hired by the company. He is also his home.

"I feel that the company's model has reached a bottleneck now. There are so many white-collar workers watching our advertisements every day. What are the surnames of these white-collar workers? What are their mobile phones? Do we know?" Lin Tao opened the show.

After hearing this question, Chairman Jiang Beichun frowned.

White-collar workers are watching elevator advertisements, and the ratings are just sampling. Whenever advertisers ask how many white-collar workers have watched the advertisement, this data is always estimated.

Customers advertise not to do charity, and the ultimate goal is to monetize. If you cannot master accurate white-collar information, customers will question the effect of advertising investment.

"Why can't Suning do it? Why can't Gome do it? Customers go to their store to buy electrical appliances, what is the customer's surname? Do they know? Why is JD.com favored by capital? That's the complete data of its customers. Alibaba, Penguin, and headlines.

, Their advertisements sell well are because they have huge customer information support..." Lin Tao said with emotion.

Now is the era of big data. Whoever has customer information can guide customers to consume and make customers sticky.

Chairman Jiang Beichun was shocked. Lin Tao just hit the pain points of the current elevator advertisements with just a few words. Although there are many people watching advertisements every day, they cannot accurately grasp the information of white-collar workers.

Without white-collar information, it is impossible to evaluate the actual effectiveness of advertising.

"White-collar workers are just waiting for the elevator and take a quick look at the elevator advertisement. When they go to work, during lunch break, party and dinner, or even when they go home to rest, can't they watch the elevator advertisement? Our elevator advertisements, customers stay too long

Very few, they are faulty and fragmented." Lin Tao said again.

What?

Can you still not watch the elevator advertisements next to the elevator?

Lin Tao's remarks shocked the directors present.

This is to break the fixed mindset. Who says elevator advertisements? You must watch them next to the elevator?

Alibaba can also cross-border payment and mobile phones when doing e-commerce.

Not to mention Penguin, it is also booming in games and entertainment.

As for headlines, starting with news, fighting music, education, and even film and television.

Strengthen the company's main business, and then expand to more usage scenarios to increase customer stickiness.

"If our elevator screen has advertisements, there are also good video content, white-collar workers can scan the code and continue to watch it. From the LED screen, extend to the mobile phone screen, or develop an independent APP. Put the elevator screen on the elevator screen

The contents are moved to the white-collar mobile phone.”

"Our screen display accounts for more than 80% of the business buildings in the Magic City. We can access tens of millions of office workers every day. How much has our application scenario been used? How much white-collar information do we have in a business building? How much has we mastered in a business building? How much has we mastered in how much has we mastered in a business building?

Company information? White-collar workers want to change jobs and job searches, and bosses want to recruit outstanding employees... The building elevator advertising platform is a natural recruitment information platform. Why can't we borrow this platform and do some social interactions around white-collar workers?" Lin Tao said again.
p>

Elevator advertising is not just an advertisement, it can also allow white-collar workers and bosses to publish job search and recruitment information and build a communication platform. This is indeed a good idea.

Including business building social networking, white-collar workers are more sticky to elevator screens.

Chairman Jiang Beichun was shocked. This is called a drastic transformation. It is not only limited to advertising, but also focusing on white-collar workers to expand in more areas.

Even the extension of each scenario can touch an industry.

"Recruitment can be done, white-collar food can be done, and travel? Anything that is closely related to the work and life of white-collar workers can even take selfies or filmed short videos, upload them to the elevator screen, and let them

White-collar workers in other business buildings can see it and can make an elevator version of the fighting sound..." Lin Tao continued.

Hoho!

The elevator version of the fighting sound?

The directors can no longer sit still. Douyin's current valuation is 100 billion yuan. As long as any industry is involved in the edge of short videos, it will be a valuation of tens of billions!

Elevator advertising can reach tens of millions of white-collar workers, but what is currently lacking is monetization ability.

If you deepen the application scenarios of white-collar workers and upload homemade videos and texts, white-collar workers can also leave the elevator screen to continue watching...

This is another market that is at least tens of billions!

Once the company has white-collar data and consumption habits, know which company they join, recommend better positions in time, and other application scenarios, the delivery effect will be obvious for all types of advertisers!

After listening to Lin Tao's speech, Su Nan was also amazed in her heart.

At present, stairs and elevator advertisements are a stagnant pool, and what is lacking is customer big data. If you can penetrate into all aspects of white-collar workers' work and life, the market potential is huge.

Unexpectedly, a layman who sells fruits pointed out the company's development bottleneck incisively.

It also lit up a bright light for the company's future transformation.

It's a revelation!

Chairman Jiang Beichun whispered with the directors beside him, and several directors also nodded frequently.

At present, Fencong Media also positioned itself as an advertising company. This positioning is too low and may be transformed into a content service provider serving white-collar workers.

Although Lin Tao said intermittently, everyone understood it.

If it is just an advertisement, white-collar workers like to watch it or not. If it is content related to white-collar workers, white-collar workers will increase their attention.

Also, the time for white-collar workers to watch elevator advertisements is not limited to business buildings, but to extend the screen off-screen, which is crucial for advertisers.

The value of advertising by advertisers will increase.

Lin Tao's ideas are all pioneering ideas for the stairs and elevator advertising industry!

"Sorry, am I talking too much just now?" Lin Tao said after spitting out a scent of peaches.

Compared to these business tycoons around him, Lin Tao is just a fledgling man. His remarks just now are just what he said in his heart.

Unexpectedly, after eating peaches, even my courage became bigger.

"Mr. Lin said it very well... In one sentence, he pointed out the current dilemma of the elevator advertising industry and the path of transformation. After hearing this, I suddenly realized. I am generally optimistic about your ideas. I wonder what the directors think?

"Chairman Jiang Beichun asked.

The directors changed their previous contempt for Lin Tao and nodded frequently at Lin Tao's ideas.

If you want to transform from the media, you cannot just float on the surface and fur, but go deep into the heart.

After hearing this, Lin Tao finally breathed a sigh of relief. It seemed that his speech was not that bad.

"Okay, there are still a lot of things to be busy in my store. Can I leave?" Lin Tao asked.

Hoho!

What's wrong with Lin Tao outside? Is it more important than holding a board of directors?

Don't take it seriously at all. Is this the randomness of being rich and powerful?

"Since Mr. Lin has something to do, you can leave first. The remaining directors and I will further deepen our learning based on the transformation measures you just proposed..." Chairman Jiang Beichun said humbly.

Lin Tao just said a lot, the amount of information is very large, enough for their directors to hold a meeting for a few days and come up with dozens of planning plans.

"Okay, there are many things happening in my store in the future, so I want to ask Su Nan as the company's vice president and fully represent my rights in the company." Lin Tao said.

He is not very interested in serving as a director, and he is still free to sell fruits.

In the future, the company's affairs will be fully handed over to Su Nan, and Lin Tao will be able to leave his life.

Chairman Jiang Beichun and Su Nan looked at each other and became more and more surprised.

"I think... there is no big problem. Su Nan is familiar with the company's business, so he asked him to exercise Lin Tao's powers as director on his behalf. Afterwards, Su Nan just reported to Lin Tao." Chairman Jiang Beichun said.

Su Nan was originally a staff member he focused on. In the future, he will be a capable general on the road to transformation of the company. It is only a matter of time before he is promoted to vice president.

Lin Tao said everything he wanted to say, and the purpose of coming here today was achieved.

He got up and left the conference room, and Su Nan said goodbye at the door.

In this board meeting, Su Nan became the biggest winner and leaped from a middle-level leader to a senior management.

He was grateful for Lin Tao's promotion in his heart.

"Thank you for your care, Mr. Lin, if you can get me in the future, I, Su Nan, will definitely work hard!" Su Nan said.

Lin Tao looked at him and smiled.

"Oh, nothing else is wrong, I just want to plan a candidate for sales manager with you..." Lin Tao said.
Chapter completed!