“···”

Seeing these comments on the Internet, Zhang Xiao frowned.

Damn, this thing seems to be a bit big.

"Mimi, Reba, do you think I should release the film in advance?"

While eating, Zhang Xiao asked.

Yang Mi said: "If it's for the box office, then wait until the Spring Festival to release it."

Zhang Xiao said with a smile: "For me, reputation is far more important than box office. I really don't take it seriously if it has a box office of more than 1 billion or 8 billion."

Reba said: "I think it's better to show it in advance. As netizens said, my brother-in-law is not doing it for money. There is no need to wait until the children are on vacation."

Yang Mi nodded and said, "Yes, that's what I mean too."

Zhang Xiao said: "Okay, tomorrow I will go to the Department of Culture to apply for filing. After getting the permission, I will immediately upload the trailer and open the box office pre-sale channel. I hope the Department of Culture will not object."

Yang Mi said: "I will definitely not object. This year's Spring Festival, a large number of foreign films are coming. They account for eight films, and there are sixteen domestic films. They are going crazy to snatch the films. If you can voluntarily withdraw, the Culture Secretary will be happy."

It’s too late.”

Reba said: "There is also an animated movie from Disney that will be released during the Spring Festival. If you release it in advance, you can avoid beating yourself up."

Zhang Xiao looked at the two women in surprise and said, "You can do it. You actually know so much about the Spring Festival holiday."

"Nonsense." Yang Mi said: "Both movies invested by Qingtian Entertainment will be released during the Spring Festival. Can we not pay attention? Do you think they are just like you and don't care about anything?"

Zhang Xiao quickly waved his hand and said: "Stop it, talk about something if you have something to say, don't escalate it to a personal attack."

"Pfft!" Yang Mi and Reba both couldn't help laughing.

The next day, Zhang Xiao went to the Department of Culture to apply for a change in the schedule of the animated film "Zootopia," and the Department of Culture agreed without hesitation.

In the evening, Zhang Xiao posted a Weibo with a simple content: ""Zootopia" has changed its schedule and will be released on January 22nd. The ticket price is 20, and the family ticket is 42. Please support the movie fans.

.”

As soon as this Weibo post came out, Zhang Xiao's fans immediately cheered.

"Xiao Shen is so awesome."

"I knew that as long as Xiao Shen heard everyone's calls, he would definitely change the schedule."

“The ticket price is so cheap, it’s so shameless.”

"Xiao Shen's loss is huge. If it were during the Spring Festival, the ticket price would be between thirty-five and forty at least. Now it's half cheaper."

"It can be seen that Xiao Shen has never thought about making money from this movie."

"Does Xiao Shen need to make money from movies now? It's very clear that he doesn't need to!"

“···”

Soon, the promotion of "Zootopia" began.

For seven days, the front pages on the Internet were basically dominated by news related to "Zootopia".

For this reason, Zhang Xiao spent a little over 100 million on publicity alone, averaging about 20 million per day.

On January 22, "Zootopia" was officially released in China and other Asian countries at the same time.

Countless families brought their children to watch it, and soon the box office on the first day was released.

The domestic box office in China was 383 million, and the box office in various Asian countries was 266 million. The total box office exceeded 600 million.

A certain website gave it a super high score of 9.32.

There were even positive reviews in the comment area.

"I finally know why "Zootopia" is so popular in Europe and the United States. Such animated movies are really good-looking!"

"A classic animated movie, no worse than "Frozen"!"

"The children were very happy to watch it and wanted to watch it a second time!"

"The 42 yuan family ticket is so worth it. Even I, who have never been interested in animated movies, watched it with gusto."

"Zootopia" shot by Xiao Shen is really wonderful. I gave it a very high score of 9.5."

"Come on Xiao Shen, I hope you can make more animated movies for children to watch."

"I predict that the domestic box office of "Zootopia" will exceed 5 billion."

"Five billion is impossible because the ticket price is too low, but three billion should be no problem."

"Come on Xiao Shen, you are the best."

“···”

The high reputation of "Zootopia" immediately caused a huge sensation in the country.

Many movie fans came to the cinema with their children.

The pace of life in modern society is very fast. Usually young people are busy with work and have no time to take their children to play. Now there is a well-received animated movie, and the ticket price is so cheap, it has naturally become their first choice.

The next day, "Zootopia" earned 584 million at the box office.

On the third day, it exceeded 700 million.

Soon, a week passed, and "Zootopia" had a domestic box office of 2.58 billion, and the total Asian box office was 3.26 billion. It can be said that it is extremely popular.

At the same time, the overseas box office of "Zootopia" also successfully exceeded US$2 billion, and the production and publicity costs of the entire movie only amounted to US$200 million.

Looking at the box office data in her hand, Yang Mi's face was filled with shock.

"Oh my god, this is so scary. It's just an animated movie, and its box office is much higher than those Hollywood blockbusters."

Zhang Xiao smiled proudly and said: "There is no way, geniuses are in the world, and ordinary people like you don't understand."

Reba said: "A large part of the reason for achieving such a high box office is the introduction of family tickets. Facts have once again proved that children are the easiest to make money."

Zhang Xiao nodded and said, "I don't deny it."

Yang Mi said: "Directors of animated movies in the future will definitely use this trick. Even if the quality is not good, as long as children like it, adults will definitely take them to see it."

Zhang Xiao said: "Yes, for the sake of their children, parents will do anything."

Reba asked: "Brother-in-law, what are you going to do next?"

Zhang Xiao shrugged and said, "Participate in Deyunju's box-sealing performance."

Yang Mi exclaimed: "Did you really agree?"

Zhang Xiao said: "Teacher Yu Qian gave me two bottles of thirty-year-old uncle. Not for his sake, but for the sake of the wine, I want to go."

Yang Mi and Reba looked at each other and were speechless.

That night, Zhang Xiao invited Li Liangjie, Wu Jin and Yu Qian to drink.

The four of them have formed a group and will drink together every time they have free time.

"Zhang Xiao, how much did you earn from this animated movie?" Li Liangjie asked.

Zhang Xiao thought for a while and said: "It is estimated to be about one billion US dollars."

"Damn!" Wu Jin laughed and scolded when he heard this: "You are too cruel, I am the same as you. It is really unfortunate for us artists!"

Zhang Xiao immediately retorted: "Wrong, it should be said that you are lucky to be in the same era as me, because this can fully allow you to understand the meaning of looking up to the mountains."

"Pfft!" Yu Qian almost spat out the tea in his mouth and said, "You are so shameless. You still look up at the mountain. You think of yourself as a saint!"
Chapter completed!