After watching the confrontation between the two people at the promotional meeting, Zhang Xiao smiled and said: "Herman, you are really annoying. If I were Tracy McGrady, I would give you a good beating."

Herman laughed and said: "I also feel quite hateful. Boss, your publicity strategy has completely worked. We only spent 40 million Meijing to achieve the same level as "Star Wars: Episode VII: The Force Awakens"

With the same publicity effect, it can be said to be a complete victory.”

Zhang Xiao said: "Actually, there is no need to spend 200 million US dollars on promotion for movies like "Star Wars 7" and "Avengers 3" that have countless fans."

"Tracy was too eager to get hundreds of dollars from us, which made him a little eager for quick success. This gave us a huge advantage, but we still can't take it lightly now."

"I think the success or failure of these two movies ultimately depends on their reputation after they are released."

Herman said: "Our departments have already seen the finished film of "Avengers 3". It is so beautiful. We don't think any movie can compare with it in terms of visual effects, even "Planet"

Neither will "War 7"."

In fact, the reason why McGrady was so angry was because he had seen the trailer of "Avengers 3". Although the trailer was only one and a half minutes long, the wonderful pictures and fighting scenes in it still amazed him.

.

In comparison, the trailer of "Star Wars 7" is a bit too ordinary, which can be seen from the comments of fans in the comment area.

McGrady can't imagine what kind of ending he will have if "Star Wars 7" doesn't do as well as "Avengers 3" at the box office.

You know, the promotional expenses of "Star Wars Episode VII: The Force Awakens" exceeded that of all movies in the world.

Soon, McGrady changed his publicity strategy, and he also hired a lot of trolls to come to the comment area of ​​the "Avengers 3" promotional film to promote it.

It's just different from the crew of "Avengers 3". His trolls mainly attack them for being despicable and shameless, and touching things in "Star Wars 7".

Seeing McGrady's counterattack, Zhang Xiao almost laughed out loud.

There is a famous saying in the Chinese entertainment industry that black and red are also red. Yang Mi and Zhao Xiaoying are representatives of this situation.

When the two of them debuted, they were almost blacklisted by the entire Internet, and there was dirt about them everywhere on the Internet. But the final result is that just as they were blackmailed at the beginning, they are now very famous.

What McGrady did was simply to promote the reputation of "Avengers 3", so Zhang Xiao didn't pay too much attention to his counterattack.

···

Time flies, and a week has passed in the blink of an eye.

"Star Wars: The Force Awakens" and "Avengers 3" are evenly matched in terms of promotion in Europe and the United States, but the former spent a lot more money than the latter.

In Asia, especially in China, "Avengers 3" far surpasses "Star Wars: The Force Awakens" in terms of popularity and influence.

Major forums are full of debates about these two movies.

“What the hell is Star Wars Episode VII: The Force Awakens?”

"Xiao Shen's "Avengers 3" is finally about to be released. Just watching the trailer makes my blood boil."

"It's so exciting. The fight scenes in "Avengers 3" are definitely beyond imagination."

"I only watched "Star Wars" on the Chinese Movie Channel, but I only watched it for ten minutes before changing the channel. I couldn't help it, I really couldn't understand it."

"I have long been looking forward to Xiao Shen's "Avengers 3". Although he did not star, I believe this film will not disappoint me."

"It's scary to think about the special effects pictures that cost 400 million US dollars. That's nearly 3 billion soft girl coins!"

"But judging from the trailer, "Avengers 3" far surpasses "Star Wars: Episode VII: The Force Awakens"!"

"As a super fan of Xiao Shen, I must support "Avengers 3"!"

“···”

In China, although Suo Li spent a lot of money to find a lot of fresh meat and flowers to help promote "Star Wars Episode VII: The Force Awakens," China is Zhang Xiao's home turf.

Even if all the celebrities in the entertainment industry were gathered together, they would not be Zhang Xiao's opponent.

Because Zhang Xiao relied on more than 20 excellent movies and TV series to form his strong reputation, and those little fresh meat and flowers have no masterpieces at all except their appearance.

Comparing the two, one can judge the superior one.

With one week left before their world premiere, "Star Wars: Episode VII: The Force Awakens" and "Avengers 3" have almost opened box office pre-sale channels.

On the first day, the pre-sales box office of "Star Wars Episode VII: The Force Awakens" exceeded 300 million US dollars, reaching 324 million.

The price of Zhang Xiao's "Avengers 3" is slightly less, but the difference is not much, only a difference of 20 million US dollars.

The next day, the pre-sale box office of both movies dropped significantly. The cumulative pre-sale box office of "Star Wars: Episode VII: The Force Awakens" reached US$610 million.

And "Avengers 3" is not far behind, just breaking through 600 million US dollars.

On the third day, Chinese movie fans began to exert their efforts and directly pushed the pre-sale ticket sales of "Avengers 3" to 860 million US dollars, surpassing "Star Wars: Episode VII: The Force Awakens" for the first time.

So far, all of Medina's massive 200 million US dollars in promotional funds have been used to make a wedding dress for "Avengers 3".

This made Herman extremely happy.

Suo Li has repeatedly targeted Disney before, and I don’t know how many conspiracies and tricks he has used secretly. Although Disney has also destroyed Suo Li and done bad things, it has never achieved such a brilliant victory.

Originally, the production and distribution costs of "Star Wars Episode VII: The Force Awakens" were much less than those of "Avengers 3," but now they are almost the same, both costing more than $600 million.

The difference is that the money for "Avengers 3" was mainly spent on production, while the money for "Star Wars: Episode VII: The Force Awakens" was mainly spent on the directors, actors' salaries and the promotion of the film.

Judging from the current situation, "Avengers 3" is more popular globally than "Star Wars 7: The Force Awakens".

As long as there are no problems with word-of-mouth, "Avengers 3" can almost win 100% of the time.

Herman is becoming more and more confident about this.

On the contrary, McGrady is not in a good mood now. He spent more than 200 million US dollars to make wedding clothes for his competitors, which has spread all over the world. He himself was severely criticized by Soli headquarters.

Had a meal.

If "Star Wars: Episode VII: The Force Awakens" does not do well at the box office, I am afraid his position will be unstable.

···

Time flies, and December 21st arrives in a blink of an eye.

After traveling around Europe and the United States, Zhang Xiao arrived at Beijing International Airport with the three superheroes Iron Man, Black Widow and Thor. They will attend the premiere of "Avengers 3" held in Longda, Beijing.

As for the other superheroes, they stayed in New York to attend the premiere held by Disney. There was no way, the time difference between the two places was twelve hours, so we could only say that they were divided into two teams.

The same is true for the crew of "Star Wars: Episode VII: The Force Awakens". Both Disney and Sony Corporation attach great importance to their respective movie premieres, and they have invited almost all the Hollywood stars they can.

Judging from the list, the two parties are almost evenly matched, but China and Hollywood are different.

If the Lighthouse Country is a society of money, then China is a society of emotions, and money is often not easy to use in many cases.

In addition to its artists, Huaguosuoli Film Company invited more than 40 young actors and actresses, covering almost the entire idol circle in the Chinese entertainment market.

But most Xiaohua Xiaoxianrou did not accept the invitation, mainly because they were worried that doing so would offend Zhang Xiao and Qingtian Entertainment.

Only a dozen or so little girls had to bite the bullet because they participated in the film and television series produced by Soli Film Company.

However, they all called Qingtian Entertainment before coming, and only rushed over after getting the other party's understanding.

Compared to Suo Li, Zhang Xiao's side is much better.

First of all, Qingtian Entertainment has a large number of artists. In addition to super popular stars such as Reba and Zhao Xiaoying, there are also more than 40 nationally renowned film and television seniors, including Chen Daoming, Li Xuejian, Bao Guoan and others.

There are also Zhang Xiao’s close friends in the industry and artists who have cooperated with Qingtian Entertainment, such as Li Liangjie, Wu Jin, Yu Qian, etc. Needless to say, there are more than 20 first-line directors and actors alone.

There is no way, after these years of hard work, Zhang Xiao can almost be said to be at the top of the Chinese entertainment industry. More importantly, his character is excellent and he has been highly recognized by people in the industry.

As for Soli Film Company, although it has a lot of money, its money-oriented style has made many people in the industry hate it.

Therefore, in terms of reputation, Zhang Xiao and Qingtian Entertainment are much better than Suoli Film Company. Of course, if you order a man more, you are not siding with Suoli or Zhang Xiao.

At ten o'clock in the evening, Zhang Xiao and the three main actors of "Avengers" stood on the opposite side of the red carpet to greet the celebrities and actors who came to welcome them.

On both sides of the red carpet were more than a hundred media reporters, and further away were thousands of movie fans. They were waving light sticks in their hands. Every time they saw a star walking on the red carpet, whether they were their idols or not, they

Everyone will be excited and screaming.

"Zhang Xiao, congratulations." Li Liangjie hugged Zhang Xiao and said with a smile.

Zhang Xiao was stunned and asked: "What can I congratulate for? The movie hasn't premiered yet."

Li Liangjie said with a smile: "When I came, I had nothing to do, so I checked my phone. The pre-sale box office of "Avengers 3" just exceeded one billion US dollars."

Zhang Xiao smiled when he heard this: "Then this is really good news. What about "Star Wars 7: The Force Awakens"? What is their pre-sale box office now?"

Li Liangjie said: "It is nearly 200 million US dollars less than you, but with more than 800 million pre-sale box office, it is already ranked second this year."

Zhang Xiao nodded and said: "Twenty million US dollars in promotional expenses have resulted in 800 million US dollars in pre-sale box office, which is considered normal."

When Li Liangjie heard this, he couldn't help being happy and said: "Then how much are your promotional expenses for "Avengers 3"?"

Zhang Xiao shrugged and said: "Originally we prepared 80 million U.S. dollars, but thanks to Suo Li's credit, we only spent 40 million U.S. dollars, which far exceeded the effect we expected to achieve with the 80 million U.S. dollars.

So we are very grateful to them.”

Li Liangjie pointed at Zhang Xiao and cursed with a smile: "You are such a bad guy."

···

With the arrival of celebrities from all walks of life, the red carpet show of "Avengers 3" has finally come to an end.

Forty minutes before the film's premiere, Zhang Xiao stood in front of the big screen and greeted the more than 120 star actors, more than 50 film critics and 150 lucky movie fans present.

Expressed thanks.
To be continued...