Chapter 174 Sales Model

Li Nai doubtfully washed his face with the soap. Sure enough, a fragrant smell appeared on his body after using it, and when he touched his face with his hands, it seemed that it was much smoother than before washing his face. It was made from the soap locust.

Although washing your face with soap can also cleanse your skin, your skin will feel dry after use, which is completely different from the effect of using this soap. This is of course not his illusion, but the credit of the soap R&D team - just increase the ingredients in the soap

Contains glycerin or vegetable oil, your skin will feel smooth and delicate after use.

"Mr. Shi will never deceive me!" Li Nai couldn't help but sigh sincerely.

He Qiang came close to Li Nai and sniffed it vigorously, and also praised: "This smells very good!"

Li Nai asked again: "How long can this fragrance last?"

"If you don't sweat profusely, it will be fine for a day or so." Schneider said with a smile: "As long as you use it every day, you can maintain this fragrance for a long time."

Of course Li Nai understood the meaning of Schneider's words, nodded and said: "If you use this thing frequently, it will naturally be consumed quickly, and you will need to buy it again every once in a while. In my opinion, this thing is worth selling

It’s most suitable for women with a better family background. It’s just this kind of scent, it’s unique, but it will inevitably look monotonous.”

"We have also thought about this problem, so in addition to this scent, we have also developed some other products with different scents." Schneider snapped his fingers, and someone immediately sent new samples.

"Look, you two, we have developed a total of nine different scents, and we can guarantee that no one can copy these flavors." Schneider introduced with eloquent words: "These include simple and elegant ones suitable for girls.

There are light-scented scents, as well as passionate and strong scents that mature women will like, and calm scents suitable for men, ensuring that every customer can find the one that suits them."

Li Nai picked up the samples one by one and smelled them carefully. As expected, the flavors were all different and each had its own characteristics. And as Schneider said, these fragrances were not just a simple smell of flowers or plants, but like a variety of aromas.

It is indeed not an easy task to imitate such a fragrance.

While inspecting the samples, Li Nai calculated in his mind that there were at least five hundred households of officials, merchants, and gentry with relatively good families in Guangzhou. Including the vast surrounding area, there should be as many as a thousand households. There were several female dependents alone.

Thousands of people. If this soap is promoted properly, it can sell 1,800 yuan a month in Guangzhou. There should be no problem with sales. After promoting it to Fujian, Jiangsu and Zhejiang, the sales volume may be several times that, and this fragrance

The formulas are all Haihan people’s unique formulas, so they are not afraid of being copied and sold at low prices.

There is nothing to say about the good stuff, but as a businessman's habit, Li Nai still wants to try his best to find faults to see if there is any possibility of further lowering the price.

"This soap sells for such a high price and is soft and easily deformed. I wonder how you plan to package it?" Li Nai asked.

Schneider secretly thought that he was a rich second generation, but he saw the only shortcoming of this product at a glance. Although the chemical industry department has now made soap, the paper box used to package the soap is a problem. This is because the paper making workshop has just started.

During the trial run, the technology in all aspects could not keep up with the requirements, and it was impossible to make stronger cardboard to make boxes. Secondly, there was no better printing method, so it was impossible to create a whiteboard package for sale. At present, it is not possible.

You can only use ordinary white paper for simple packaging. It will take time to create decent high-end packaging.

However, Schneider would definitely not admit this. He coughed and said: "As for the packaging, this is our plan. We believe that the soap product can be packaged in Guangzhou, where there are more workers available.

, better materials are available, and you can completely print the name of 'Furuifeng' on the packaging for sale."

Li Nai's eyes lit up. If the soap could be turned into "Furuifeng"'s own product, even if it was just in name, it would be of great benefit to his company in dominating the soap business along the southeast coast in the future. But Schneider

With such conditions, Li Nai couldn't help but talk about bargaining.

Schneider is not afraid that "Furuifeng" will monopolize the soap market on the southeast coast because of the naming rights. After all, the production technology is in his own hands. Even if "Furuifeng" sells one million soaps

Without technology. When the conditions are mature, Chuanchuan Group can launch other brands on its own at any time. It is nothing more than changing the appearance, adding a new fragrance, and getting a new packaging. Like the Procter & Gamble Group in later generations, it has dozens of brands of daily chemicals.

Cleaning supplies, this business model is not difficult to imitate. As far as these business methods and tricks are concerned, Schneider has enough things in his mind to make "Furuifeng" cry, so when he gives these preferential conditions

No scruples either.

Of course, even if there is no conflict with the distribution area of ​​"Furuifeng", Chuanchuan Group can also develop other markets - such as Westerners who have strong body odor and need something like soap. Although there are already similar soap making companies in the West

Technology has emerged, but there is an insurmountable gap in output and cost between private workshop-style production and the industrialized production model that the Future Travel Group will adopt. It is only a matter of time before it enters the Western consumer market.

As for why Chuan Chuan Group did not promote soap with lower prices and a larger consumer group to "Furuifeng", it is not because the profits of soap are relatively low, but because the current production capacity of Chuan Chuan Group is not enough for large-scale production.

Soap products. The soap making method of Chuanchuan Group is not to use natural saponins, but to use oil and alkali to go through a series of processes such as refining, saponification, salting out, washing, alkali precipitation, molding and other chemical products.

The production of alkali and alkali has become a bottleneck restricting the actual production of soap products.

It will take at least two or three years for the oil crops grown in the agricultural sector to be harvested on a large scale. At present, the oil sources of the Chuanchuan Group are mainly divided into three parts. One is the finished plant pressed oil purchased from Yazhou and other places, and the other is the oil raised on pastures.

The third type of animal fat taken out after animals are slaughtered is coconut oil squeezed from coconuts scattered throughout the coastal areas of Sanya. However, no matter which type of oil source it is, the scale is still quite limited, excluding the daily life of the two or three thousand people under the control of the Chuan Chuan Group.

In addition to consumption, the total amount of oil that can be used for industrial production is not too much.

As for the soda ash required for making soap, the relevant departments currently do not have the ability to produce it on a large scale. Although the salt used to prepare soda ash has been mass-produced, the preparation of another important material, ammonia, requires a large amount of coal. Regardless.

Whether Qiao Zhiya and others want to use the ammonia-alkali process invented by the Belgian Solvay, or directly launch the more advanced Hou's combined alkali production process, they all have to hope that the Black Earth Port will be put into operation as soon as possible to ensure that there is enough coal for the base camp.

Only for production.

Because of these reasons, the large-scale promotion of high-quality and low-priced soap in Ming Dynasty may have to be delayed for a long time, but Schneider believes that this is not a bad thing. In terms of the production capacity of Chuanchuan Group, no matter what kind of foreign trade products are launched

, its output is definitely difficult to meet the market demand. Instead of directly producing mass consumer goods, it is better to sell these industrial products as luxury goods first.

Just like the previous strategy of promoting glass stationery, first launch some high-end products with high quality and high price to lead the consumption trend of the elite in society, and then gradually launch some products targeting middle and low-end consumer groups as production capacity expands.

.And this top-down consumption trend led by the social elite will also save the Cross Travel Group a lot of time and promotion costs when it launches mid- to low-end products in the future.

This marketing method has also been applied by Schneider to the promotion of soap. In his design, the soap is not sold to ordinary people, but to people with certain spending power and social influence. The consumption habits of this group have always been

The object of envy and imitation by ordinary people. However, due to economic strength, ordinary people cannot afford the elite series of products. When the Cross Time Group launches low-priced civilian series to the market one day, it is almost inevitable that it will be sought after by consumers.

Phenomenon. Of course, how to differentiate different series in terms of product specifications and prices to ensure that the high-end market will not be impacted by low-end products requires relevant departments to slowly work on research and planning.

After watching the soap, the demonstration of another product, matches, seemed vivid and intuitive. This fire starter did not need any explanation at all. Li Nai and He Qiang could understand its function. This

This tool is much more convenient than the commonly used fire-making tools such as flints and twisters. After Li Nai and He Qiang personally tried to light a few matches, they were both greatly impressed.

Of course, although the goods are good, the price will naturally not be cheap. The wholesale price offered by Schneider for matches is one yuan and fifteen boxes, which is about sixty or seventy yuan per box. Calculated based on fifty matches per box, each time

The cost of use is more than a penny. And this is just the manufacturer's wholesale price. When "Furuifeng" is released, the price will at least double.

But Li Nai is not worried that this thing will not sell. As Schneider said, there are cheap ways to sell cheap things, and there are expensive ways to sell expensive things. The cost of manufacturing the item itself is not equal to its actual value.

Being able to sell cheap things at high prices is the goal that a business should pursue. Although the matches and soap are not cheap, Li Nai believes that as long as the right method is found, they can also become hot-selling items like glass stationery.
Chapter completed!