Chapter 175 Economy and Culture

This time when he came to Victory Port, Li Nai felt that his biggest gain was not the sale of arms, refined salt, soap, and matches, but the fact that he discovered many new concepts and ways of thinking through his contacts with the Haihan people.

.Among these new concepts and new methods, what impressed Li Nai the most was the Haihan people’s business skills.

When we saw the glass products made by the Haihan people in Guangzhou, everyone at Furifeng believed that the Haihan people were a group of craftsmen who were good at crafts but not good at it. Sales channels and skills would be the shortcomings of the Haihan people.

If it weren't for the insistence of shopkeeper Li from Yazhou, the head office wouldn't even want to send people to Shengli Port to inspect and negotiate.

After Li Nai came this time, he discovered that what shopkeeper Li said was true. Haihan people's sales skills and manufacturing techniques are equally excellent. Moreover, they don't plan how to sell a thing after making it, but think about it first.

Establishing a sales model and then developing products on this basis is completely different from the commodity circulation link he was exposed to in the past. And the marketing concepts proposed by Schneider were something Li Nai had never heard of before.

There were many words in Schneider that Li Nai didn't quite understand. Most of the time, he was in a state of confusion but alertness, listening to Schneider's explanations. But as far as the part that he could understand, Li Nai could feel Schneider's explanation.

His sales skills are far superior to his own. Even his father may not have made such a detailed sales plan for a certain product. And the effect of this kind of planning is obvious. Although it is still at the stage of looking at samples and signing orders,

After the explanations by Schneider and others, Li Nai was very optimistic about the sales prospects of these products. As long as they were promoted according to the detailed sales strategies of Haihan people, a lot of profits would be just around the corner.

Compared with glass products, Li Nai actually prefers the several deals that have been negotiated this time. This has nothing to do with the profit of the goods. The profit of glass products is also very high, but one drawback is that these things are bought back by customers.

After that, they are often used as collection ornaments, and there is almost no consumption. Buying a set of glass stationery may keep it in the study for several years. The other products negotiated this time are all consumables. During use,

will be consumed quickly, and buyers will continue to purchase as a result, which can bring long-term stable income to "Furuifeng".

Of course Li Nai didn't know that this was actually part of the foreign trade development plan formulated by the Executive Committee. In the Executive Committee's planning, local industries were mostly focused on the deep processing of raw materials or semi-finished products, and the corresponding export commodities were mainly fast-moving consumer goods.

In order to maintain a long-term sustainable foreign trade transaction scale. As for glass products, a relatively special commodity, the Executive Committee will also continue to expand the production scale to reduce production costs and make the sales groups it faces more popular, so as to further promote the future.

Introducing products packaged in glass—for example, alcoholic beverages that could be available in as soon as a year.

As for the price of goods, since Schneider took the initiative to offer "Furuifeng" the exclusive two-year distribution rights in Fujian and Guangzhou provinces, Li Nai did not engage in unnecessary bargaining. There is no need to worry about finding these goods.

If there is no seller, if the Haihan people are unhappy with the bargaining price, and another agent is found to cooperate, then the loss of "Furuifeng" will be much greater than the small price difference. Of course, Li Nai does not expect it

Being able to keep the secret of the source of these goods for two years, there will definitely be other competitors competing for the distribution rights in two years. However, because he was the first to arrive, Schneider also promised that after the distribution rights expire, "Furuifeng"

"You will enjoy priority in contract renewal under the same conditions.

As for what kind of conditions the Haihan people will offer, after these two days of contact, Li Nai already has a rough idea in his mind - the Haihan people just ask their partners to meet their needs for input of materials and personnel. In addition,

Probably just to cooperate with the sales strategy of the products. These things are not difficult for "Fu Ruifeng" who has extensive connections and deep pockets in Guangzhou. On this point, Li Nai very much agrees with Schneider last night

As I said at the banquet: As long as money can solve the problem, it is not a problem.

Li Nai readily placed an order for one thousand taels of soap and matches each. Although Schneider said that the stock was insufficient and needed to be delivered in batches, Li Nai also believed that this was not a big deal. As long as the city of Victory Port could maintain social stability,

It is only a matter of time before the Haihan people produce these goods. Judging from the situation during the two days of visits, Li Nai believes that the Haihan people already have very strong control over the local area and have enough capabilities to ensure the smooth progress of production.

The last thing that was brought out was the original purpose of Li Nai's trip, the glass stationery series exclusively launched by Haihan people. After further development during this period, the first formal series of products has been finalized. From the appearance, it is similar to

There is not much difference between the previous samples, but each piece of stationery has a cast trademark - the word "Haihan" in small seal script.

The R&D department originally wanted to use other trademarks, but later the executive committee insisted on using "Haihan" as the trademark for glass stationery. The purpose of this was not to save trouble, but for more far-reaching considerations.

The glass stationery products developed by Chuanchuan Group are mainly sold to literati and gentry, especially the high-end products that were introduced to the market as luxury goods in the early stage. The consumer groups targeted are those high-end literati with considerable wealth and status. The money in the pockets of these people

Money is secondary. The right to speak and influence they have in Ming society is what the Executive Committee values. From the perspective of later generations, these people are actually the public intellectual elite of Ming Dynasty.

These gentry and literati who occupy the main voice in society only account for a very small part of the entire population, but the role they can play in guiding public opinion in this era of lack of media is unmatched by others. After crossing the group, we want to

To influence public opinion in the areas under Ming Dynasty, these people will inevitably be used.

If the Crossing Group wants to gradually annex the territory of the Ming Dynasty and incorporate the people who belong to the Ming Dynasty into its own system, the first thing it must solve is the issue of identity. It is not very clear if the Crossing Group only uses the name "Haihan"

If the name appears, it is very likely that the Ming society will treat it as an overseas foreign country, especially those ordinary people who have no contact with the time-travelers. They may not understand the difference between the Qinghai Han people and the Folangji people or the red-haired people.

.

If the Cross-Travel Group wants to target the public with its publicity, the work that needs to be done will be very cumbersome and arduous, and the results that can be achieved will be difficult to monitor. And if this target is replaced by the gentry and literati class who have the right to speak, the effect will be

It's different - glass stationery with the "Haihan" logo printed on it will almost certainly be popular in the market, and these users' identification with this product can easily be subtly transformed into their appreciation of the "Haihan" culture.

Recognize.

Imagine a literati who uses Haihan stationery all year round and sees the Haihan logo written in small seal script every day. Will he still regard Haihan as an overseas country? And the views of these people will gradually affect the people around him and ordinary people.

The sense of identification with Haihan also gradually increased.

This implicit publicity strategy is long-term and will not be limited to glass stationery. The Ministry of Information Industry has been coordinating with the departments of culture, education, machinery, chemical industry and other departments to cooperate with the commissioning of paper workshops to prepare for the printing industry.

Development. In addition to printing some internal materials, certificates and other things, the export of culture to the outside world will also be one of the key projects of the printing industry in the future. The executive committee hopes to further promote the export of a large number of beautifully printed and low-priced books to the mainland.

Obtaining the recognition of the literati class can effectively reduce the resistance from the people when it gradually encroaches on the mainland in the future.

It’s hard to say how effective this kind of “invasion” with culture as the carrier can be, but judging from Li Nai, a typical representative of Ming Dynasty scholars, he has already shown a strong interest in the samples on display.

Li Nai took the samples one by one and looked at them slowly. While marveling at the imagination and creativity of the Haihan people, he also noticed the small seal marks printed on the surface of the products. What was somewhat different from what Chuan Chuanzhong thought was that,

Li Nai did not realize that this was a disguised "cultural invasion", but believed that the small seal mark was an ingenious idea of ​​the Haihan people to highlight their own brand and prevent counterfeit products from appearing on the market - Schneider's

This is how the function of the sign was explained to him.

Li Nai was already thinking that after such exquisitely made glass stationery is shipped back to Guangzhou, "Fu Ruifeng" only needs to package it in a brocade box, and then it can be sold at a high price. It's just high, medium and low-end that Haihan people once mentioned

How should the sub-division be made? Is it based on packaging? If the items are all the same, wouldn’t that be a way to deceive fools? Moreover, if the stationery style is too simple, it seems to be inconsistent with the "unique, unique" advocated by Haihan people.

The sales concept of "unique and noble" is also not consistent.

Li Nai raised these questions to Schneider anxiously, and Schneider asked with interest: "As Mr. Li said, it is difficult to distinguish between high-end and low-end products just by relying on packaging or slogans, and it is not easy for buyers to distinguish between them.

Everyone agrees. If Mr. Li is in charge of the design work, how do you plan to achieve the differentiation you mentioned?"

Li Nai frowned and thought for a while before responding: "I'm afraid we should try to distinguish them from the appearance as you suggested before. For example, can we use some carving skills to engrave some poems, songs or paintings on the stationery?

What is the word used to increase other...other...? Oh, by the way, the added value of the product!"
Chapter completed!