Chapter 371: The endorsement was robbed, I can’t swallow this breath, then let’s get some interest back first

"What's wrong?" Wang Xuan was curious.

"Brother Xuan, it's too much. The three giant companies, Huayi, Xingkong, Great Wall, and Jinhui, have gone too far. They are simply bullying people!" Li Tao said angrily. Then he told the whole story.

It turned out to be a matter of endorsement.

During this period, companies such as Huayi, Xingkong, Great Wall, and Jinhui grabbed many endorsements from Tianhai.

Of course, brand endorsements cannot be said to belong to whom until the dust settles. Every entertainment company can compete. The problem is that Huayi and other companies have adopted unfair competition methods in order to suppress Tianhai.

For example, last week, Du Chengfei originally accepted a brand clothing endorsement, and both parties were about to sign the contract. However, Star Entertainment suddenly stepped in and sent Zhang Zhenyu to compete.

Zhang Zhenyu is the king of singers, with a very good image and popularity. After Du Chengfei released his album in May, his current popularity is very good, but he has just entered the ranks of first-line singers, and he definitely cannot compare to Zhang Zhenyu in terms of popularity.

If Zhang Zhenyu and Du Chengfei competed, Zhang Zhenyu would definitely have an advantage over Du Chengfei for the same endorsement price. As a result, Starry Sky even lowered the price. The other party originally negotiated with Du Chengfei for an annual endorsement price of 8 million, but Starry Sky asked Zhang Zhenyu to compete for endorsements and only offered 6 million.

The popularity is higher than yours, the celebrity status is higher than yours, and the price is lower than yours. How can you compete? If Wang Xuan were the brand owner, he would also choose Zhang Zhenyu.

There is also Deng Ziqing, who was originally going to accept a cosmetics endorsement, but when the agreement was about to be agreed, Great Wall Entertainment stepped in and sent Ji Youzhu to compete for the endorsement. This time the price was not lower than Deng Ziqing, but Ji Youzhu is a veteran first-line brand

The singer, Deng Ziqing, is not even a second-tier singer.

This is a double crushing of popularity and celebrity status. Although Ji Youzhu’s endorsement price is a little higher than Deng Ziqing’s, which is 1 million, but in comparison, it is more cost-effective to ask Ji Youzhu to endorse. Therefore, Deng Ziqing’s endorsement was once again chosen by Great Wall Entertainment

Robbed.

Du Chengfei and Deng Ziqing are not the only exceptions. Zhang Yaxin, Ren Xuanran and several actors and artists from Tianhai have all been snatched away from many endorsements by Huayi and other companies using the same competitive methods.

That's why Li Tao was angry.

But I don't have a temper either.

People just use their status and popularity to crush you. They call it unfair competition, but in fact it is fair and square.

Seeing Li Tao looking a little frustrated, Wang Xuan smiled and comforted him: "It's okay, isn't it just a few endorsements? We can get it back with double the amount in the future."

"With you here, I won't worry about the future, but I can't swallow this breath now." Li Tao said.

"Well, actually, we don't have to wait until later. We can also recover some interest now and grab one or two endorsements from them. It's no problem."

"Huh? Brother Xuan has something to do?"

"Have Chaofan Music Mobile been looking for a spokesperson recently? Zhang Manman from Huayi, Murong Shanshan from Xingkong and Ji Youzhu from Great Wall are all interested in this endorsement. Several parties are currently in contact?" Wang Xuan asked.

"Yes, what? Are Brother Xuan planning to interfere?"

Wang Xuan nodded.

"Does Brother Xuan plan to let Qiqi take part? To be honest, I originally wanted to compete for this endorsement, but among our Tianhai female artists, except for Qiqi, it seems that no one else can compete."

"Who said that? It's just an endorsement for a music phone. Just let Ren Xuanran take action."

"Ah? Can Ren Xuanran compete with Zhang Manman, Murong Shanshan and Ji Youzhu? Probably not, right?"

"Conventional means will definitely not work, but they can use unconventional means, and we can also use unconventional means. You go notify Ren Xuanran and ask her to come over tomorrow to record the song."

"Brother Xuan, are you planning to let Ren Xuanran record a song to compete for endorsements?"

"To be precise, it is to record an advertising song tailor-made for the Chaofan Music Phone." Wang Xuan said. The Chaofan Music Phone reminded Wang Xuan of the BBK Music Phone from another time and space. Both are committed to creating professional-grade music for consumers.

Perfect sound quality provides consumers with an international and professional music experience, allowing users to fully appreciate the happiness brought by the sunshine and free lifestyle through simple and comfortable product use and sound quality experience.

When thinking of the BBK music mobile phone, Wang Xuan naturally thought of the advertising song "I Got a Cold in That Corner" that has been used for many years.

This whole song has been repeating the "Darling" advertising song, which was very popular in another time and space. After adding this advertising song, Ren Xuanran's endorsement of Chaofan Music Mobile Phone is not guaranteed, but the competitiveness is certainly not small.

"Understood." Li Tao said.

Deng Ziqing has a bit of a nasal voice. Zhang Yaxin's voice is highly recognizable and extremely penetrating. Listening to her singing gives people the feeling of telling a story, but it is not ethereal enough. In comparison, Ren Xuanran is more suitable for extraordinary music

The endorsement of the mobile phone, because Ren Xuanran’s voice is clear, pure and bright, is more consistent with the brand concept of the extraordinary music mobile phone.

In fact, Chen Xueqi's voice can also sing this song "I Got Cold in That Corner", and if Chen Xueqi uses this song to compete for the endorsement of this extraordinary music mobile phone, she will definitely win.

But the endorsement of Chaofan Music Phone can only be regarded as a mid-level endorsement, and the endorsement fee is 8 million a year. If it weren't for the fact that this endorsement can increase a lot of exposure, Wang Xuan would really look down on it.

Even if it can increase a lot of exposure, Wang Xuan will not let Chen Xueqi compete for this endorsement. If Chen Xueqi endorses a mobile phone, she will endorse a top brand mobile phone, such as Huayao Mobile.

This is the reason why Wang Xuan chose to let Ren Xuanran compete for endorsements.

Ren Xuanran lived up to expectations. When recording "I Got a Cold in That Corner", he perfectly recorded the feeling Wang Xuan wanted.

Li Tao's eyes widened after hearing this advertising song, and he was shocked and said: "I'll go! Brother Xuan, you call this an advertising song? Why do I feel that this song is very competitive even if it is uploaded to the new song chart?"

Wang Xuan smiled: "How can you compete for the endorsement of the Extraordinary Music Phone if you are not competitive?"

"Okay! I will contact the person in charge of Chaofan Music Mobile Phone right away to take this endorsement away from Huayi, Xingkong and Great Wall, and let out a bad breath."

Wang Xuan nodded.

After Li Tao left, Wang Xuan also returned to his office. He was already busy with other things, and it was time to set up the crew of "Shaolin Temple".

So for the next two days, Wang Xuan spent time in his office planning the establishment of the crew.

Wang Xuan will definitely be the director himself, but the directing team will not only have one director, but also an assistant director, an executive director, and a recorder. The production team, the drama team, the photography team, the art team, and the recording team will also have to select people.

.

Wang Xuan definitely hopes to cultivate a group of talents to share the pressure for him, so he must choose the candidates carefully.

Anyway, there is no rush, there is plenty of time.

I got stuck. I originally wanted to take a leave of absence, but I still forced my brain to expand and write a chapter.
Chapter completed!