On the other side, after Li Tao left Wang Xuan's office, he thought about it and found his leader Guo Hong, asking him to contact Zeng Guangqiang, the head of brand promotion of Chaofan Mobile, to express Tianhai's intention to participate in the Chaofan Mobile endorsement competition.

As the head of Tianhai Entertainment's artist department, Li Tao is not suitable to personally come forward when it comes to endorsement matters. Generally speaking, it is the artist's manager who comes forward when it comes to endorsement matters.

After Guo Hong joined Tianhai, he is now the head of the brokerage department under the Tianhai Artist Department, and is in charge of all affairs of the brokerage department. Because of this, although Ren Xuanran's manager is not Guo Hong, Guo Hong can still be responsible.

Another point is that Guo Hong has some friendship with Chaofan Music Mobile Company. When he was at Huayi, several artists led by Guo Hong had cooperated with Chaofan Music Mobile Company. This is why Li Tao asked Guo Hong to come forward.

After Guo Hong learned the details, she immediately called Zeng Guangqiang and expressed her relevant wishes.

"Is Ms. Chen Xueqi interested in being the brand endorser of our Chaofan Music Phone?" Zeng Guangqiang asked. In fact, when Guo Hong contacted him, the spokesperson for Chaofan Music Phone was almost finalized.

Zeng Guangqiang is interested in Star Media's Murong Shanshan, who has a pure image. In May, she also starred as the heroine in a movie that had a good box office, and is now very popular.

But if Chen Xueqi wants this endorsement, Zeng Guangqiang thinks we can still talk about it. Because in terms of popularity and image, Chen Xueqi is much better than Murong Shanshan now.

If the price is right, Zeng Guangqiang would definitely prefer Chen Xueqi.

"No, it's our Tianhai Ren Xuanran who wants this endorsement." Guo Hong said.

"Ren Xuanran" Zeng Guangqiang was stunned, and after thinking for a moment, he remembered who Ren Xuanran was. It turned out to be the singer of "The World Is So Big, I Still Met You".

To be honest, Ren Xuanran's image is not bad, but his popularity has dropped a lot. Although "The World Is So Big, I Met You" ranked second on the new song list in March, it became popular all over the Internet.

But before that, Ren Xuanran was a complete newcomer. It was too difficult for fans to remember her with just one song. There are many examples of popular singers not being popular.

Ren Xuanran's current popularity is that he has just entered the ranks of third-tier singers, so after Zeng Guangqiang remembered who Ren Xuanran was, his interest was greatly reduced and he began to deal with it.

Guo Hong naturally heard Zeng Guangqiang's perfunctory intentions, and was not angry at all. He used his sharp tongue and managed to find a time to meet. Then he took Ren Xuanran to the headquarters of Chaofan Music Phone.

In fact, it is normal for Zeng Guangqiang to dislike Ren Xuanran. The latter's popularity is far worse than that of first-line singers such as Zhang Manman, Murong Shanshan and Ji Youzhu. Comparing his feelings, if Wang Xuan had not composed an advertising song for Ren Xuanran to sing, Guo Guang would have

Hong didn't think Ren Xuanran had any chance.

In fact, it is because Ren Xuanran is not a big name that Guo Hong needs to come forward. Otherwise, when it comes to endorsements, just let Ren Xuanran's agent do it.

…

Chaofan Music Phone is actually a subsidiary of Chaofan Electronics.

Chaofan Electronics Company is very similar to BBK Electronics Company in another time and space. They were both originally engaged in electronic products, but later transformed and developed into three major sectors. One is the educational electronics business, which mainly operates reading machines, learning machines, etc.;

The audio-visual business mainly operates VCD, DVD, MP3, Blu-ray DVD, etc.; the other is the communication business, which is music mobile phones.

The difference is that Duan Yongping restructured Bubugao Company according to the changes in the domestic and foreign competitive environment, and established the three major businesses into three independent companies according to the relationship of people and events, with independent equity and non-subordination. The three companies were regarded as independent companies.

Legal persons have no involvement with each other.

Chaofan Electronics Company does not. The three major sectors have not been separated. They are still subordinate to Chaofan Electronics Company and are subsidiaries.

Chaofan Electronics is a large company, ranking among the top 500 companies in China. Chaofan Music Phone is backed by Chaofan Electronics, and its development momentum is strong. Of course, Chaofan Music Phone is also very willing to spend money, and the amount of advertising can be described as astonishing.

, TV advertising, celebrity endorsements, TV program naming, subway and bus advertising, etc., basically achieving full coverage by sea, land and air

In short, wherever there is good traffic, there are advertisements for Chaofan Music Phone, which spends at least 500 million in advertising fees a year.

High investment in advertising fees naturally brings high exposure. This is why top celebrities such as Murong Shanshan, Ji Youzhu, and Zhang Manman all want to endorse the Chaofan Music Phone.

Money is secondary. If you can win the endorsement of Chaofan Music Phone, you can enjoy the ultra-high advertising exposure of Chaofan Music Phone, which will greatly increase its popularity.

In fact, just looking at the exposure, even a singer-level star would be tempted by the brand endorsement of Chaoren Music Phone. Unfortunately, the endorsement fee is too low, only 6 million a year, which means it is impossible for a singer-level star to compete for this.

Endorsement.

Celebrity endorsements actually have price benchmarks. For a normal singer-level star, the endorsement price starts at least tens of millions. There is a huge difference between 6 million and 10 million.

The endorsement price of 6 million is barely reaching the benchmark of a first-tier artist at best.

Reducing prices to grab endorsements is actually a relatively sensitive matter. There have been similar cases in the entertainment industry before. A singer's endorsement price started at tens of millions per year. By chance, he fell in love with gambling and lost his fortune.

I had no money, and I still owed a lot of foreign debt.

Because he was short of money, he accepted any endorsements. He also grabbed the endorsements that others were quick to agree on, and used the method of lowering the quotation to grab them. The arc was even reduced by half. The endorsement price was reduced from 10 million to 5 million. In terms of popularity,

With a similar image, other celebrities will naturally not be able to compete with him.

During that time, he accepted a lot of endorsements, but the rules were broken. Later, no brand company dared to ask him for endorsements, and many companies that signed him for endorsements at high prices were scolded. You give others 5 million for endorsements a year.

, but you need 10 million a year to endorse us? What do you mean? Do you think we are being taken advantage of?

Bad rules.

Damage reputation.

This is the risk of price cuts.

In the entertainment industry, reputation is a very important thing. Every star cherishes his or her feathers very much and will not easily lower the endorsement price unless absolutely necessary.

This is also the reason why the King of Songs covets the exposure of extraordinary music mobile phone endorsements, but does not come over to compete with Zhang Manman and others for endorsements. It is not shameful to compete for the endorsements of first-line stars, but the price does not match, and then come to compete for them, which is a bit pretentious.

Ugly.

Huayi and other companies previously used price reduction methods to snatch away several endorsements from Tianhai. This is the reason why Guo Hong cursed.

On the 29th, Guo Hong brought Ren Xuanran to the headquarters building of Chaofan Electronics Company. Originally, he and Zeng Guangqiang agreed to meet at 3:30 p.m., but Guo Hong came before 2:30 p.m.

The three major sections of Chaofan Electronics Company share the same headquarters building with the parent company. Chaofan Electronics Company is on the 10th to 15th floors. Guo Hong and Ren Xuanran came to the tenth floor, the front desk area of ​​Chaofan Electronics Company.

The girl at the front desk stood up and said, "Hello sir, how can I help you?"

"I'm looking for Mr. Zeng," Guo Hong said.

"Do you have an appointment?" the front desk asked again.

"Yes, my name is Guo Hong." Guo Hong said.

The front desk lowered his head and flipped through the book, then nodded and said: "It turns out to be Mr. Guo from Tianhai Entertainment. I checked and found that you do have an appointment, but your appointment with Mr. Zeng was at 3:30. It's not time yet. Zeng

We are currently in a meeting, so you may have to wait for a moment. Otherwise, you can sit on the sofa next to me and I will notify you when the time is up."

Just as he was talking, Zhang Manman's agent and Murong Shanshan's agent came side by side, talking and laughing to the front desk. When they saw Guo Hong, they were stunned.

"Hey, isn't this Sister Hong? I heard that you have developed well since arriving at Tianhai. Now you are the head of Tianhai's agency department." Zhang Manman's agent Su Li said.

"Sister Li, look at what you said, it seems that Sister Hong was not the head agent of Huayi when you were at Huayi. Sister Hong is so powerful, how can she not be a big boss?" Murong Shanshan's agent Li Qing

He said, seemingly aggrieved for Guo Hongming, his tone full of sarcasm.

"I can't compare, I can't compare. Although Mr. Wang gave me the same treatment as Huayi, he also promised to elevate me to the position of head of the artist department after I bring out a group of agents, and there are still 8% of the employees.

stocks, but Tianhai is just a small company, so it can’t compete with the two of you.

Oh, by the way, Ah Li, after I left Huayi, you should be the head agent of Huayi, right? I didn’t expect you to come out to run the business in person. Wow, you are really hands-on. And Ah Qing, are you there?

Xingkong has been around for 10 years, right? Why haven't you taken the position of Xingkong's manager? You are so capable, but Xingkong is too blind, right?" Guo Hong shot back, who is not an old hermaphrodite?

I originally wanted to ridicule Guo Hong, but I didn't expect that I was ridiculed instead. The key point was that Guo Hong was fatal with one blow, making Su Li and Li Qing almost vomit blood.

Su Li snorted coldly: "What? Does Tianhai also intend to endorse Chaofan Music Phone? The person next to Sister Hong should be Ren Xuanran, right? Why don't you send Chen Xueqi? Ren Xuanran will have no chance."

"That's not certain." Guo Hong said, looking confident.

Su Lixin said, just pretend. If Chen Xueqi came to compete for endorsement, Su Li would still be a little afraid. Ren Xuanran is really not qualified.

But now is not the time for a quarrel, business is more important, so Su Li just sneered and turned to the girl at the front desk and said: "Hello, we are the agents of Zhang Manman and Murong Shanshan, and we have made an appointment with Mr. Zeng at 2 o'clock

Half a meeting."

This is a bit embarrassing. The girl at the front desk just said that Zeng Guangqiang was in a meeting, but this happened.

What was even more embarrassing was that at this moment, Zeng Guangqiang suddenly returned to the company from outside. Guo Hong had dealt with Zeng Guangqiang and knew Zeng Guangqiang. He went up to him and said, "Mr. Zeng."

Mr. Zeng was stunned, "Sister Hong, are you here so early?"

Guo Hong smiled and said, "Sister Hong, I'm just an errand boy for Tianhai."

Zeng Guangqiang was actually a little embarrassed.

Every star has his own territory, and many good brands in the industry are almost contracted by various stars. For example, Lin Jun has endorsed an international brand of clothing that focuses on high-end brands and has been doing so for three years.

The brand pays a lot of money and the advertising coverage is large. It is a high-quality endorsement contract.

This is Lin Jun's little land. If a celebrity comes to steal his endorsement ads, he will definitely be punished. Many celebrities get into fights because of the endorsement ads.

A high-quality fixed endorsement advertisement is the celebrity's job and long-term income.

Mr. Zeng understood this, and of course he didn't want Su Li and others to meet Guo Hong. Unexpectedly, it happened by chance.

In fact, he already had a preference in his mind. When faced with several first-tier stars and third-tier stars, he would definitely lean towards the first-tier stars. If nothing else, just being famous is enough.

Therefore, he never considered Ren Xuanran at all in his heart. The reason why he agreed to meet Guo Hong was just because he had dealt with Guo Hong before and could not refuse out of sympathy.

Mr. Zeng said: "Sister Hong, you first..."

Guo Hong immediately smiled and said: "Then let's talk together, Mr. Zeng. Anyway, we are all here and we all know each other."

Su Li sneered, saying it was shameless. Mr. Zeng obviously wanted you to wait downstairs, but you climbed directly along the pole.

Li Qing felt a little disdainful in his heart. He said, "We are all here, what are you talking about?"

But this is fine, Su Li and Li Qing also really want to see Guo Hong's deflated appearance. Mainly, no matter how you look at it, Ren Xuanran cannot pose a threat to Zhang Manman, Murong Shanshan and Ji Youzhu.

The difference in popularity and popularity is huge.

So when Zeng Guangqiang looked at them, Li Qing and Su Li both shuddered and said, "I have no objection."
To be continued...