Chapter 282 Hello, 2012! Strategy press conference!
Baidu Maps, which has 17 million users, can be sold for 700 million.
But Baidu Maps with 7 million users can only sell for 100 to 200 million!
"Mr. Qu, think about it carefully."
"Thank you, Mr. Ye, for your honesty."
Qu Xin left Tencent with a sullen face. The wind outside was very cold, and his heart felt even colder.
Join forces with Xingyi Technology to block Baidu Maps, kill Baidu Maps, and annex Baidu Maps!
This is Tencent’s plan!
There is no possibility of peace talks or authorization of Baidu’s underlying map!
There is no point in talking about it again.
A lion never wants to be friends with an injured tiger, let alone help the tiger heal its injuries, or even let the tiger go. On the contrary, it just wants to eat the tiger!
The same is true for the current relationship between Tencent and Baidu Maps.
As for bypassing Tencent and investing in NavInfo... this is unrealistic.
Currently, NavInfo's largest shareholder is Siwei Group, which holds 58% of the shares.
Tencent holds 10% of the shares and is the second largest shareholder.
There are still more than 40% of the shares in the circulation market, and the remaining major shareholders only have a few points.
Why did Tencent only buy 10% of the shares?
It is because Siwei Group, the largest shareholder of NavInfo, holds 58% of the shares.
If Tencent buys more and directly becomes the largest shareholder, Siwei Group will not agree at all.
Therefore, Tencent was only given 10% of the shares, but priority was agreed upon.
Even if they sell stocks and raise funds again, they must first ask Tencent. Baidu has no chance at all.
And although Tencent is the second largest shareholder, it has absolute say.
The simplest thing is, once there is a conflict between Tencent and Siwei Group, will those small shareholders support the giant Tencent or Siwei Group?
It must be Tencent, everyone knows how to hug others.
What's more, the current Internet, like that of later generations, is divided into factions.
In the past life, there were four major Internet factions: Baidu, Tencent, Alibaba, and Toutiao (ByteDance).
Toutiao will not be established until March next year.
Therefore, there are currently three major factions, Baidu, Tencent, and Alibaba.
NavInfo has newly introduced Tencent Capital and fully joined the Tencent family, which has many benefits.
At the very least, all Tencent-based companies will use NavInfo’s new underlying map in the future.
With the support of Tencent, NavInfo can develop better and will not offend Tencent for the sake of Baidu.
Back at the hotel, Qu Xin immediately called Li Yan: "Chairman, the conversation is over."
"What's the result?" Li Yan became nervous. He was lying if he said he didn't expect it, but he also knew that there was a high probability that it wouldn't get better.
"The result was not good. Tencent refused to authorize it and proposed to acquire Baidu's map business for 700 million!"
Li Yan's mouth twitched: "..."
Feeling insulted!
Deeply insulting!
"What a good Chairman Ma, he just doesn't give authorization and threatens to annex Baidu Maps! Arrogant, really arrogant!"
Similar to Qu Xin's reaction, Li Yan was furious: "If you don't sell it, you can't sell it!"
Qu Xin sighed: "Chairman, there is no way. Without the underlying map data, Baidu Map is just an empty shelf and cannot be used at all. Now Baidu Map has lost 3 million users. If this continues, there will be fewer users and it will be worthless. Still.
It’s better to take advantage of the fact that there are many users, sell it at a high price, and cash out. With this money, we can also develop other businesses!”
"This..." Li Yan was silent.
But I have to admit that Qu Xin is right.
Stopping losses in time is also a great wisdom.
Besides, 700 million is not a small amount of money!
Instead of waiting for Baidu Map users to disappear and become worthless, it is better to sell it now and exchange it for money!
With this money, Baidu can integrate resources to develop other businesses!
Even Baidu would not take 700 million and take it seriously.
Baidu's net profit in 2011 was only 6.6 billion yuan, which was more than one-tenth of 700 million yuan!
Qu Xin continued to persuade: "Chairman, it's okay to sell the Baidu map business to cash out now. Our technology is still there. Once we start building our own underlying map, we can make a new Baidu map at any time!"
"Okay, Baidu Maps can be sold." Li Yan breathed a sigh of relief: "But it can't be sold to Tencent! This is the bottom line!"
"This..." Qu Xin was silent for a long time and said: "Chairman, Baidu Maps is not sold to Tencent, and no other customers have bought it."
The current Baidu Map is only an upper-layer application. If you buy Baidu Map, you still need the underlying map data.
As for the underlying map data, it still depends on Amap and NavInfo, that is, Xingyi Technology and Tencent have the final say!
However, Xingyi Technology has a more perfect Amap navigation than Baidu, and there is no need for Baidu Maps at all.
Currently, only Tencent can acquire Baidu Maps!
Nothing more!
It can be said that Baidu has no choice.
Moreover, Tencent’s investment in NavInfo has underlying map data, but Tencent’s upper-layer map application soso is not powerful. It still lacks users and high-quality upper-layer applications!
And these are all available on Baidu Maps!
It can be said that Baidu Maps can only sell itself to Tencent at the moment.
And Tencent also needs users and upper-level applications of Baidu Maps to compete with Amap!
Li Yan thought about this clearly, took a deep breath, and closed his eyes:
"You can sell it, but there are two conditions. First, 700 million is not enough, we need 1 billion."
"Second, after annexing Baidu Maps, Tencent Maps must give Baidu a permanent license so that Baidu can also develop O2O and other businesses!"
Qu Xin's eyes lit up: "Wonderful, in this way, we can use Tencent Maps to do O2O, and even develop AI unmanned driving. At the same time, we will acquire companies with Class A surveying and mapping qualifications, lay out our own underlying map business, and wait for Baidu's underlying
After the map is made, a new Baidu map will be launched to completely replace Tencent map!"
"Yes, that's the strategy." Li Yan raised the corner of his mouth: "Penguin is trying to steal the money from the bottom of the cauldron and take advantage of the situation, so I will build the plank road openly and infiltrate the warehouse secretly!"
Both sides have revealed their cards, and the main plot is a conspiracy!
"Chairman Yingming, I will go to Tencent to have another discussion!"
With that said, Qu Xin came to Tencent headquarters again.
Seeing Qu Xin leave and come back, Ye Yu was in a good mood: "Mr. Qu, have you changed your mind?"
Qu Xin sighed: "I just discussed with Director Li. In principle, Baidu Maps can be sold to Tencent, but it costs one billion, and Baidu must be licensed permanently. Of course, Baidu will pay the licensing fee!"
"This..." Ye Yu was silent, the other party's conditions were too high.
One billion is not a big problem, it is still in Chairman Ma’s plan.
But with permanent authorization, this is a bit overwhelming.
"What? Tencent can't even agree to such a simple condition?" Qu Xin asked coldly.
"No, I can try my best to fight for the funding issue. But for the permanent authorization, I..."
Seeing Ye Yu's confused look, Qu Xin snorted coldly:
"This is the bottom line of Director Li and Baidu. If you can accept it, then sell it. With Baidu Maps and the integration of SOSO and NavInfo's new underlying maps, Tencent Maps has a bright future. If you can't accept it, forget it.
Baidu is considering selling to Xingyi Technology. Xingyi Technology has already acquired AutoNavi. Once it acquires Baidu, it will completely monopolize the navigation market!"
Threat, naked threat!
Sure enough, Ye Yu's expression changed drastically, and he quickly said: "Mr. Qu, don't worry, this is a big matter, give me some time, we have to hold a board meeting to discuss it."
"Okay, I'll wait for your results!"
Qu Xin said, leaving Tencent headquarters.
Ye Yu immediately approached Chairman Ma: "Chairman, Baidu is willing to sell it, but it requires one billion and a permanent license. Of course, Baidu will pay the license fee."
"Permanent authorization?" Ma Dong's face turned cold: "This is not a question of money, but a question of strategic layout! Once Tencent Map is authorized to Baidu, Baidu can continue to do O2O, e-commerce, and grab Tencent's
It’s a market!”
"The man named Li is such a shrewd calculation!"
Ye Yu also sighed: "And they threatened to sell it to Xingyi Technology if we don't agree!"
Brother Ma's face changed drastically: "With Amap, Xingyi Technology will be completely invincible if it annexes Baidu Maps. Tencent Maps will be finished by then and cannot be beaten at all. Baidu Maps must not be allowed to sell itself to Xingyi Technology."
"Yes, this is Li Yan's conspiracy! Threaten us!"
Brother Ma took a deep breath and felt a little aggrieved: "Fuck! Thief Li is still a thief, he is really good at scheming. In such a desperate situation, he still managed to kill me with a decisive move. I had to give in at the crucial point! Ridiculous,
How outrageous!”
This is the current situation. In order to prevent Baidu Maps from selling itself to Xingyi Technology and monopolizing the market, Tencent must acquire Baidu Maps.
If Tencent wants to win Baidu Maps, it must accept a harsh treaty of permanent authorization.
"I'm so good at playing bad cards, Li Yan, you're really good at it!"
"Made!"
Brother Ma was so angry that his original good mood of annexing Baidu Maps was gone.
Now it's like eating a fat fish and getting a fish bone stuck in your throat!
However, Xiao Ma is not someone who compromises easily:
"Ye Yu, there is no rush to settle this matter. You can continue to negotiate with Baidu. One billion is no problem. Authorization is also possible, but it cannot be permanent, up to three years!"
Ye Yu's eyes lit up, and he instantly understood what Brother Ma meant: "With three years of authorization, Baidu does not have map guarantees in the future, so it does not dare to launch O2O efforts."
"Yes, that's what it means."
Subsequently, the two sides began a new round of negotiations again.
"What? Only authorized for three years? That won't work, at least six years!" Qu Xin said coldly.
In three years, Baidu was unable to build its own underlying map.
But six years is almost enough.
By then, it won’t matter if Tencent cuts off the authorization for the seventh year, Baidu will start building its own underlying map.
"Six years? Too many!" Ye Yu retorted decisively, thinking to himself:
"Baidu wants to build plank roads openly and cross Chencang secretly. After six years of authorization, they can make their own bottom-level map! Isn't the ban in vain?"
On this issue, the two parties communicated for an entire afternoon, but there was still no result.
Baidu doesn't want to back down, and Tencent doesn't want to grant a six-year license, so the negotiations have reached a stalemate.
Xingyi Technology.
Jian Ziyan approached Wang Yi: "Chairman, Tencent and Baidu are negotiating to acquire Baidu Maps, and they seem to be in a stalemate."
Wang Yi asked Jian Ziyan to arrange for people to keep an eye on the actions of Tencent and Baidu, and Jian Ziyan always kept it in mind.
Wang Yi thought for a moment: "Tencent's acquisition of Baidu Maps is to integrate resources and fight against Amap!"
"Yeah, what should we do? Should we take action in advance and win the Baidu map?" Jian Ziyan asked.
Wang Yi thought for a while: "No, the official announcement of the New Year's Day Water Cube press conference is, let's give them a critical blow. By the way, let's release the news, saying that Amap has big plans!"
"Okay, Chairman!"
Maps cost a lot of money but generate little revenue. They are mainly of strategic significance and do not require many opponents at all.
Wang Yi is ready to smash the plate, and every one of them will be killed!
As for the method of smashing the plate, it is also simple.
Originally, Wang Yi planned to directly officially announce free navigation, but this is a bit radical at the moment, and the development of Xingyi Technology is currently short of money.
So Wang Yi launched a new strategy: launch a lifetime membership for a limited time, and enjoy permanent free navigation for 200 yuan!
Download and register to chat, use it for half a month and get 100 yuan back!
Equivalent to 100 yuan, enjoy Amap navigation for free forever!
Nowadays, navigation fees are charged. Amap’s monthly subscription is 50 yuan, Baidu’s monthly subscription is 30 yuan, and Kaili’s monthly subscription is 108 yuan!
Amap Navigation is the best navigation, and it also provides free navigation for 100 yuan forever. Compared with other companies, it is almost like giving it away for free!
In this way, it is bound to capture a large number of users in a short period of time and increase Wang Yi's income.
Coupled with cashback activities, it can greatly increase the number of users of Chat!
At least tens of millions of AutoNavi users will choose to download and use Chat for the sake of 100 cashback!
Once you use it for more than thirty days, you will become completely accustomed to using Changchat and recommend it to your relatives and friends.
What's more, after Wang Yi's acquisition, AutoNavi added some new updates and fully upgraded it in accordance with Wang Yi's requirements, making it far ahead of Baidu Maps.
In this way, both AutoNavi and Changchao will see a surge in users, and Wang Yi will also be able to make a lot of money.
Baidu Maps and Tencent Maps are very sad.
Not only is the map business a tragedy, even WeChat has to be chatted about and stolen!
Since the war with WeChat is inevitable, Wang Yi chose to take the initiative!
Soon, a piece of news shocked the entire Internet:
[Xingyi Technology’s New Year’s Day strategic conference will be held at the Water Cube!]
[There will be big changes on the Gaode map!]
Looking at this scene, Xiao Ma fell into deep thought:
"What is Wang Yi going to do? Is it possible that Gaode will lower the price to 30 yuan and work for Baidu?"
"If this is the case, then if we acquire Baidu Maps and launch a new Tencent Map, we will have to lower the price accordingly!"
"Just messing around!"
Then he called Ye Yu: "The negotiations with Baidu will be postponed until after New Year's Day, and we will wait and see what big move Gaode will make."
"Okay!" Ye Yu responded.
Originally, the two parties had almost reached an agreement, and finally decided to license the contract in five years, and were preparing to sign the contract.
But now, everything will be decided after Wang Yi plays his cards.
In this regard, Qu Xin was helpless and could only sigh: "I feel like I'm going to be led by Wang Yi again!"
As soon as the news of the press conference came out, the entire network was looking forward to Xingyi Technology’s New Year’s Day press conference.
But Wang Yi ignored all this and came to Xingyi Media instead.
Ye Changpeng smiled and said: "Chairman, Xingyi Video has been developing very well recently. Currently, the number of Android users has exceeded 20 million, and the number of PC users has also exceeded 15 million. The total number of users has exceeded 35 million!"
Xingyi Video gives you membership upon signing in, which has really attracted a lot of users.
These days, free is the best thing!
"It's a pity that it was blocked by Baidu, otherwise the PC version would probably have exceeded 20 million users!" Ye Changpeng said with emotion.
Baidu's ban has had a huge impact on the spread of Xingyi Video.
But Wang Yi didn't care: "It's okay, the Xingyi Video App for PC and IOS is ready and will be released on New Year's Day!"
"This is great. Once the PC and iOS apps are released, Baidu's ban will be meaningless." Ye Changpeng said with a smile: "And next month we will have two blockbuster new dramas "Cliff" and "Cliff" that will be broadcast exclusively.
"Northern Ireland" will definitely increase the number of users."
Wang Yi is not so optimistic: "The current 35 million users are attracted by signing in and getting memberships. The memberships will expire next month. It's hard to say how many people will be willing to pay to become members by then!"
"Yes, this is a problem." Ye Changpeng frowned slightly.
No matter how many free users there are, the revenue generation for the video platform will be very limited.
What really matters is the number of paid members next month. This is the fundamental thing.
After all, Xingyi Technology spent a lot of money to buy the TV series rights.
"The key is to focus on content and quality. Only when there is enough exclusive content and the quality is good enough can we attract more paying members!"
Wang Yi looked at the catalog of Xingyi Video's solo drama next year and frowned slightly:
"We have prepared so many TV series, which is enough for the time being. But animation is not enough. One "Xia Lan" is too little."
The members attracted by TV series are actually not long-lasting.
Many people come just for a popular drama. Once the drama is over and they are not interested in the next drama, they will no longer renew their membership.
But anime is different, especially the annual anime that is broadcast exclusively.
It is broadcast every week throughout the year. If you want to follow it, you have to directly arrange an annual membership!
This is the underlying logic behind video membership.
In response, Wang Yi looked at Ye Wenpeng: "How is the recruitment of animation people doing?"
"Chairman, Ruo Sen's manpower has doubled, and we are currently accelerating the production of "Xia Lan". The efficiency has been greatly improved, and four episodes can be reset a week. We can also use half of the people to produce a new 3D animation!"
Ye Changpeng said: "In addition, according to your instructions, we have recruited some outstanding original animators and other elites to set up a 2D animation department. We can also launch a 2D animation. We are currently drawing the comics of "The Patriarch of the Demonic Way"."
Wang Yi was very satisfied: "Very good, let Ruo Sen's people continue to work on "Xia Lan" first, and after New Year's Day, some people will be allocated to work on new 3D animation. As for the 2D animation department, "The Patriarch of the Demonic Way" will be launched directly!"
"good!"
Later, Wang Yi went to the 2D animation department, read the "Devil Master" comic they made, pointed out some problems, and made some requests.
The theme of "The Patriarch of the Demonic Way" is still suitable for 2D. Of course, some scenes will be more effective when integrated into 3D.
Wang Yi still plans to make "The Patriarch of the Demonic Path" based on the 2D+3D model.
The novel "The Patriarch of the Demonic Way" is currently very popular, with the average number of orders exceeding 200,000, and it has already been out of the entertainment industry.
It brought millions of new users to Meiyou’s novels, and even You Wanwan became a god with this book!
"According to the new requirements, let's make comics and animations of "The Patriarch of the Demonic Way"." Wang Yi instructed.
"yes!"
So far, Xingyi Video will have another anime next year.
The launch of the comics and animation of "The Patriarch of the Demonic Way" will not only increase the number of users of Xingyi Video, but also increase the number of users of Meiyou Novel Network, and even increase the value of IP.
In two years, it can be made into a TV series and make more money.
Later, Wang Yi went to Gu Qing and handed over a document:
"Manager Gu, go and buy the copyrights of these novels! If you want all the copyrights, the price can be 3 million or even 5 million!"
"Okay, Chairman." Gu Qing opened it and was stunned:
"Zhu Xian", "The Story of Mortals Cultivating Immortality", "Tomb Robbery Notes", "Ghost Blows Out the Lamp", "Fight to Break the Sky", "Cover the Sky", "Douluo Continent", "Swallowing the Starry Sky", "Celebrating More Than Years", "The General"
night"……"
"Chairman, do you want to buy these? Some of them are still being updated!"
"Buy them all! It's okay if it's not finished yet, just buy it first. These themes are all suitable for IP adaptation."
Wang Yi knows how popular these novel IPs will be after they are adapted into animations and TV series!
Like "The Legend of Mortal Cultivation of Immortality" and "Douluo Dalu" are not ordinary outings.
Once these copyrights are obtained, adult animations are made and gradually launched, then Xingyi Video will be basically invincible in the two-dimensional field!
Even if it is station B, it has to step aside.
In the previous life, Goose Factory used these Chinese comics to cover the basics of station B!
These novels could be copyrighted in 2011 for three to five million.
Six years later, the price of IP copyright has skyrocketed tenfold, and even 30 to 50 million yuan for one movie may not be enough!
You can only start in advance.
Especially when it comes to shorting Baidu, Wang Yi has abundant funds at the moment, so he can take advantage of it all at once.
As long as we get the copyrights of these novels, it won’t make much sense whether Qidian acquires them or not.
Rather than spending 5 billion to acquire Shanda Literature, it would be more appropriate to spend 100 to 200 million to directly buy the copyright.
After all, the novel platform already has Meiyou, so spending another 5 billion to acquire Shanda Literature would not make much sense. It would be better to just buy out the copyright.
"We also bought the copyright of "The Three-Body Problem" and tried to get it for 10 million!"
Wang Yi had previously asked people to acquire the copyrights of "The Wandering Earth" and other films, but "The Three-Body Problem" was bought by others, who had a bigger appetite.
I hope I can win 10 million.
"Okay, Chairman, I'll leave right away!" Gu Qing said.
"Thanks for your hard work."
"It's my job."
Gu Qing acted vigorously and took his people straight to the Magic City that day to negotiate numerous copyright acquisition issues.
If the copyrights of these novels were bought, it would be almost equivalent to wiping out all the essence of Shanda Literature in recent years!
After Goose Factory acquired Shanda Literature, everyone might be confused.
The main thing is to cut off the hair!
On December 31, Wang Yi went to the Water Cube for a rehearsal before the press conference.
Song Sining arrived early in the morning and was busy directing the rehearsal.
This press conference is very important. There is a lot of content released, and Wang Yi presided over it personally.
But he still called Song Sining.
After all, I haven’t seen you for a long time and I miss you very much.
The rehearsal lasted until about nine o'clock in the evening, when the two returned to the apartment.
"I'm so exhausted." Song Sining rushed to the imperial capital early in the morning. She was tired from traveling and traveling, and was busy rehearsing. It was really hard work all day long.
"Thank you for your hard work, Sining." Wang Yi stepped forward with a smile and handed him a glass of hot milk.
Song Sining looked at Wang Yi meaningfully: "You hosted this press conference yourself, and you even called me here. It's true."
Wang Yi smiled: "I don't have time to find you, so I can only let you find me. Today is the last day of 2011 and the first day of 2012. Let's celebrate the New Year together!"
"Bad guy!" Song Sining said angrily, are you calling me to celebrate the New Year?
Too lazy to expose you.
As for the New Year’s Eve party, more than a dozen satellite TV stations are still hosting it these days.
Video platforms all cooperate with satellite TV, buy copyrights, and conduct live broadcasts.
It will not be until a few years later that several major video platforms will launch their own New Year's Eve parties.
Wang Yi doesn't need to pay attention to this aspect, Ye Changpeng has already arranged it.
iQiyi bought the New Year’s Eve parties of 13 satellite TV stations, while Xingyi Video bought 15 TV stations!
Although I haven’t bought all of them, I have already stabilized the position of iQiyi and other friends.
In addition, Ye Changpeng also arranged a hot search: [Watch 15 New Year’s Eve parties, all in Xingyi Video. Sign in to get membership, high-definition and refreshing experience!]
This wave of operations has added millions of new users to Xingyi Video.
Without him, the New Year’s Eve party would have too much traffic.
What's more, Xingyi Video also offers free memberships upon sign-in, while platforms such as iQiyi require VIP to skip ads and watch high-definition videos.
As you can imagine, Xingyi Video became the most popular platform on the last day of 2011!
Wang Yi was very satisfied with Ye Changpeng's operation.
The magnificent 2011 has come to an end. The even more brilliant 2012 has officially begun!
Early on the morning of January 1st, Wang Yi and Song Sining came to the Water Cube.
The media from all walks of life entered the venue one after another under the hospitality of Xingyi Technology staff.
Once Xingyi Technology’s press conference is officially announced, no matter how urgent it is, you have to rush there as soon as possible.
This has become a tacit understanding among all media outlets.
Even if your schedule conflicts, you have to give up other schedules and go straight to Xingyi Technology!
Ten o'clock in the morning.
The press conference was officially held, and Wang Yi walked onto the stage:
"Thank you all for coming to participate in Xingyi Technology's 2012 New Year's Day Strategy Conference! Thank you!"
"Wow!" Thunderous applause resounded throughout the Water Cube.
Everyone is looking forward to Xingyi Technology’s press conference.
"First of all, let me report to you the situation of xphone 1!" Wang Yi waved his hand, and a picture of xphone 1 appeared on the big screen at the back:
"Since its release on December 1, xphone 1 has been deeply loved by users with its powerful performance, extraordinary configuration, excellent design, and epoch-making concept."
"In addition, our prices are relatively down-to-earth, starting at 3,299, so they sold out!"
“We have 1 million in stock, but it’s not even enough to sell, not enough to sell at all!”
"In desperation, our factory has been fully activated and increased production lines, but it is still not enough. There are more than 2 million units of fully booked orders, and we can't finish them all! We can't finish them at all!"
"How do you say this? This is the trouble of happiness!"
"Hahaha!" Everyone present was amused by Wang Yi.
Rebus shed tears of sadness while watching the live broadcast:
"Your Xphone 1 is sold out and we can't finish it. We haven't even bought all the accessories for Xiaomi 1 yet, and you have bought out all the Qualcomm processors! We haven't arrived yet!"
Wang Yi continued: "In desperation, we urgently asked BYD to do OEM work for us, achieving a dramatic increase in production capacity."
"Thanks to BYD and our Xingyi Technology factory, more than 3 million xphone 1 units were produced throughout December!"
"So far, within one month, the total sales of xphone 1 have exceeded 4 million units!"
“Thank you for your support!”
"What! Four million units!"
For a moment, everyone at the scene was shocked. Everyone watching the live broadcast was stunned. Even Rebus almost dropped his jaw in shock:
"Selling 4 million units of a RMB 3,000 to RMB 4,000 mobile phone in a month? That's crazy! Who can have such sales except iPhone?"
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Chapter completed!