"Comprehensive crushing of xphone 1pro?"
Wang Hong was overjoyed and agreed: "Okay, then we will also do full pre-sales for HTC One
The vice president nodded and then asked: "What about domestic..."
Wang Hong sighed: "China is Xingyi Technology's home field, and we can't compete with the Xphone 1 Pro. Even if full-price reservations were opened in China, not many people made reservations, but we were asking for trouble. However, Taiwan Island Province is our home field, and we must arrange for the first launch."
Scheduled."
"Okay, I'll announce it right now and arrange a hot search."
"Um."
Soon, a piece of news shocked the entire Internet:
[The quad-core flagship mobile phone HTC One
This news also caused a stir, especially on the Internet:
"HTC One
"Yes, it's a pity that xphone 1pro is not available globally, and I don't know when parallel imports will be released."
"Xphone 1pro will be launched in China next month, and parallel imports will have to be in April at the earliest, and the price will have to double."
"If you want to get the xphone 1pro as soon as possible, you must either travel to Xiaguo or find a purchasing agent."
"That said, it's not a bad idea to buy HTC One
"Yes, HTC One X is the low-end xphone 1pro, you can buy it."
“The xphone 1pro is not available overseas, so I’ll just buy an HTC One X first.”
…
Looking at these remarks, Wang Hong looked extremely complicated:
"Excessive! They are all exalting the xphone 1pro and belittling the HTC One X! Is our HTC One X so worthless?"
“It is also said that HTC One X is a low-end version of xphone 1pro. If you can’t buy xphone 1pro, HTC One
"Listen to these words, they are harsh, really harsh! It's too much!"
Wang Hong felt very uncomfortable and even felt a little dazed.
You must know that when I met Wang Yi last year, he was still a clothes seller!
At that time, Wang Yigang left the industry to make mobile phones, and the arrogant HTC shopkeeper Wang didn't take Xingyi Technology seriously at all.
I even think that Xingyi Technology is a joke. After ordering tens of millions of chips at one time, it is estimated that it will go bankrupt in half a year!
Who would have thought that half a year later, Xingyi Technology not only did not go bankrupt, but also made a mobile phone!
To the point where it can crush HTC and make even HTC envious and jealous!
Even shopkeeper Wang has to look up to her!
It's incredible.
Apart from anything else, Xphone 1 sold 15 million units within three months of its launch, and the total sales volume exceeded 30 million units without any pressure.
The xphone 1pro is coming in a big way, with amazing configurations. Even if it sells for a high price of 5,000 and sells less, it can still sell 20 million units.
The combined sales of the two mobile phones are 50 million, which exceeds HTC's annual sales last year.
It's incredible.
Shopkeeper Wang was so jealous that his back teeth were broken!
"Dr. Wang, Dong Wang, you are so low-key!"
"Last year, you said that Xingyi Mobile was just a small business, trying the waters?"
"How can your family achieve annual sales of tens of millions from a small business?"
"Your family is testing the waters and trying to beat Apple, step on Samsung, and even fly HTC to dominate the domestic market?"
"I was so confused that I believed your lies!"
"If I had known you would be here today, I would have strangled you in the cradle, and I would never have sold you the CDMA license!"
"Wait, CDMA!"
Wang Hong's complexion changed slightly, and she thought of a lot at once: "We also poached many chip engineers from Texas Instruments, and even from MediaTek and UMC."
"Will Wang Yi want to develop his own processor? Or even SOC?"
"Are you crazy?"
Wang Hong was shocked by herself, but if she thought about it carefully, it was very possible.
"After all, this guy Wang Yi is not afraid of heaven or earth. He dares to do anything!"
"Well, Texas Instruments is beginning to decline in the current chip market. MediaTek only makes low-end products, and high-end products include Qualcomm and NVIDIA. NVIDIA does not have a baseband and may not be a competitor. It would be interesting to have Xingyi Technology to disrupt the situation."
"I hope you have the strength to do things that even our HTC can't do!"
HTC used to have great ambitions. It also wanted to develop chips and basebands.
Its subsidiary Vair is specialized in making basebands and has also made 55nm plug-in basebands.
Huawei's early HiSilicon chips did not have integrated basebands, and were all plug-in VMware 55nm basebands.
It was not until the Kirin 910 in 2014 that it integrated its own Balong 710 4G baseband for the first time.
Wang Hong sighed: "Director Wang, if Xingyi Technology can really launch a self-developed chip, I will really admire you. But this is too difficult, we HTC can't do it, and you can't do it either. Maybe in the end
The money was spent, the chip failed, and everything was in vain."
Wang Hong shook her head and no longer paid attention to these. Instead, she began to pay attention to the number of full-price reservations for HTC One X.
Unlike Xingyi Technology, current mobile phone sales are mainly sold in offline physical stores.
This is true even for Apple, Samsung, HTC, Huawei, O, V, etc.
Xiaomi, on the other hand, is purely online and zero offline.
Xingyi Technology is promoting online + offline in an all-round way!
Why are Xingyi mobile phones sold in Meiyou and Zhenyou flagship stores and specialty stores?
It’s because Xingyi Technology cannot open thousands of physical stores in a short period of time, but Meiyou and Zhenyou’s thousands of physical stores can just be used!
In 2012, online shopping was still not developed enough, and physical stores were very important.
Especially for such excellent products as Xingyi Mobile, it is easier to promote transactions through display in physical stores.
Many female customers just came to Meiyou to buy clothes, but when they saw that the xphone 1 couldn't walk, they bought it.
Some people just came to Zhenyou to buy beauty products, and when they saw the Xingyi X1 pro, they got interested and bought it with their credit card.
It can be said that every time you open an additional physical store, you can create a lot of sales.
It is precisely because there are thousands of Meiyou Zhenyou flagship stores and specialty stores that Xphone 1 was able to sell 15 million units in three months.
Wang Hong smiled slightly: "Assign someone to contact the physical store to calculate the number and amount of full payment reservations. In two days, we will also explode. No, we will explode tomorrow."
"good."
But unfortunately, the next day, when looking at the full amount of reservations, Wang Hong looked sad:
"Xphone 1pro received 1 million full-price reservations on the first day in Xia Guo, and two million in two days. We started pre-orders for HTC One
The marketing director was a little helpless: "Chairman, after all, it is a full payment, so the amount is not small."
"Only half of the Xphone 1pro, not even one million, how do you expect me to announce the sales?"
"I..." The marketing director was speechless and could only say: "How about we announce it tomorrow, it should exceed one million tomorrow!"
"Okay, that's all we have to do."
However, it is a pity that the next day, the full pre-order volume of HTC One X still did not exceed one million, only more than 950,000.
"It's getting worse and worse. Look at the xphone 1pro and then look at the HTC One X. It's really incomparable."
Wang Hong was very angry: "But we can't delay it, we must announce it."
The marketing director nodded: "Then let's mix it up a little bit and say that Htc one x will be fully booked for 1 million units in two days!"
"No, I won't give you specific figures. I'll just say that in two days, the full price of Htc One
"One million, more than one million?" Wang Hong nodded: "That's a good wording. That's the arrangement."
Soon, a piece of news became a hot search topic again:
[HTC One
This news also caused an uproar.
"More than one million in two days? Although it's not as good as the xphone 1pro, it's still pretty good."
"Yes, after all, it is the world's second quad-core mobile phone, much better than the IPhone 4s."
"Xphone 1pro is only in Xiaguo, a country, and it has two million full-price reservations in two days. HTC One X only has more than one million in many countries around the world. In fact, the gap is still huge."
"There is no way, if the xphone 1pro is sold globally, who will buy the low-end HTC One X?"
"I hope the xphone 1pro will go on sale globally as soon as possible. Looking forward to it."
“Even so, HTC One
"That's right, I'll make a reservation right away."
…
Looking at these public opinions, Wang Hong was in a good mood. Sure enough, as soon as the pre-orders were announced, the sales of HTC One X increased a lot.
Jian Ziyan paid attention to this information and quickly approached Wang Yi: "Chairman, HTC One
Only sold in Xia Kingdom."
Compared with the global consumption potential, a country's consumption potential is still far behind.
This is also HTC's calculation.
Wang Yi waved his hand: "Ignore it."
"Ah?" Jian Ziyan was a little surprised: "Once the sales of xphone 1pro are overtaken by HTC One X, the impact will be huge, right?"
Wang Yi didn't care, and said meaningfully: "It's okay. Just because we don't take action doesn't mean that others won't take action. Let's see, someone will take action."
"Really?" Jian Ziyan was doubtful, but Wang Yi was right about everything before, and it is probably the same this time: "Then who will take action?"
"Take a guess." Wang Yi smiled slightly.
Jian Ziyan began to analyze in detail: "Well...HTC One
Don’t worry. But Apple and Samsung, which are also global best-selling brands, will be the biggest impact!”
Jian Ziyan's eyes shone: "So HTC One
Wang Yi smiled slightly: "And Nokia."
"Yes, there is Nokia! Last year, Nokia ranked first in the world with 1.7 billion units sold, Samsung ranked second with 27.4 billion units, Apple ranked third with 93 million units, LG ranked fourth with 88 million units, and ZTE ranked fifth with 66.1 million units."
Jian Ziyan remembered these data clearly and had obviously studied them:
"Although Nokia's sales have plummeted this year, a skinny camel is bigger than a horse and should not be underestimated."
Wang Yi nodded: "Yes, none of these companies, including LG, are willing to let HTC become bigger. If HTC One
It is simply seeking death, just wait and see, it will be beaten by those brands in turn!"
Those who resemble me will live, those who imitate me will die!
If Wang Yi dared to be so high-profile, he was directly preparing for the worst, giving up the vast overseas market and only selling in Xia Kingdom.
HTC wants the global market but also wants to be high-profile, so it's a pure and simple death!
Sure enough, on March 1, the morning after HTC announced its full pre-orders, Samsung issued a statement:
[HTC One
】
As soon as this news came out, it once again caused an uproar.
Wang Hong was even more furious.
Apologizing and paying the patent fee is enough to kill you, but the most serious thing is to stop selling!
Once the sale is stopped, it means that HTC One X cannot be sold!
Wang Hong was furious: "Samsung is such a bastard. It's so cruel to start a patent war and ask us to stop selling it just because we're selling well!"
"We also sued in the European Union and the European Union at the same time. In this way, once we lose the lawsuit, HTC One X will be banned in both the European Union and the European Union."
"The small Chinese market doesn't matter, if you lose it, you lose it. But the European League market is so big, it can kill half of our lives!"
"Samsung Xiba! How shameless!"
The vice president also looked livid: "What I'm most worried about is causing a chain reaction. If Apple and Nokia also sue, it will be over."
"This..." Wang Hong's face changed drastically, and she broke out in a cold sweat: "With their few virtues, they want to kill our HTC, and 80% of them will sue HTC. It will be a big trouble."
"Yes, last year our sales exploded, so we were targeted by them. Now that HTC One X is selling so well, we will be targeted even more!"
HTC sold 43 million units last year. Its total mobile phone sales were not among the top five in the world, but its smartphone sales were among the top three, second only to Apple and Samsung!
Although Nokia, LG, and ZTE have high sales, they are all mainly feature phones.
Most of HTC’s sales are smartphones.
Therefore, HTC is currently known as the third largest smartphone brand after Apple and Samsung.
It is precisely because of this that it has become a thorn in the side of major brands, and has been constantly sued, banned from sale, and suppressed.
This is normal in the machine industry!
Wang Hongtou is as big as a bucket: "The trouble is big. The patent war is too troublesome. Once you lose the lawsuit, you will really be banned from selling the stick, and you will directly lose the Chinese market and the European Union market. If other brands follow suit in other regions, then
The update is over. What can everyone do?"
In a room full of senior executives, you look at me and I look at you, but there is nothing you can do.
There's really no good way to do this.
In patent litigation, it is difficult to cheat, it just depends on the number of patents.
One executive sighed: "There is no other way. We cannot sit still and wait for death. We can only retaliate in kind and quickly find out that Samsung's new flagship infringes our HTC patents. We also launch a patent war against Samsung and demand a ban on the sale of Samsung's flagship mobile phones!"
"Yes, counterattack is the only way out."
"Yes, if you don't fight back, you will definitely die. If you fight back, there is still a glimmer of hope."
Wang Hong nodded: "That's right. If we don't fight the lawsuit, consumers will think that HTC will only infringe a lot of patents and give up buying HTC One X. Only by fighting back can we show the strength of HTC and let the public know that in the hands of HTC
There are also a large number of patents that have been infringed by Samsung!"
"Set up a special team as soon as possible to study HTC's core patents involved in Samsung's new flagship and launch a counter-litigation!"
"yes!"
After giving the order, HTC acted quickly.
Wang Hong sighed: "Counter-litigation requires evidence, which takes time. I'm afraid that before we launch a counter-litigation, another brand will initiate a new lawsuit against HTC! Oh, it's troublesome."
But what are you afraid of, what will come.
HTC has not yet found evidence that Samsung has infringed on its core patents. That night, Apple sued HTC in the Empire for infringement of its core patents, asking to stop the infringement and ban the sale of HTC One X!
Wang Hong's face turned pale: "One Samsung, one Apple. One is suing in the European Union and Bangzi Country, and the other is suing in the Empire. This is a total ban on sales, leaving no way for me to survive!"
"Chairman, what should we do? Should we also collect evidence that Apple infringes our patents and launch a counter-suit?"
"Look for it!" Wang Hong said sharply.
However, this is just the beginning.
On March 2, Nokia sued HTC in Finland for infringing its core patents, demanding that the infringement be stopped and the sale of HTC One X be banned!
On March 3, Sony sued HTC in Neon Country for infringement of its core patents, demanding a stop to the infringement and a ban on the sale of HTC One X!
On March 4, LG and BlackBerry also joined the lawsuit, demanding a ban on the sale of HTC One X...
Besieged on all sides!
Facing a Samsung and an Apple, HTC can still encourage and support them.
But now, Nokia, LG, and Sony have also launched patent lawsuits against HTC in different countries and regions. It is clear that they are joining forces to encircle HTC and ban the sale of HTC globally.
Didn’t your HTC One X sell more than one million units in two days? Isn’t it amazing?
I will directly implement a global ban on sales for you and see how popular you are!
For a time, HTC was in a bleak situation, but it was unable to resist.
And the public opinion on the Internet has completely exploded:
"How many patents has HTC infringed on? Has it been sued by so many companies?"
"It's over. HTC One X is really over now and has been banned from sale."
"HTC One
"Fake, this is a serious problem. I will go to the store to apply for a refund."
"I'll go too, it's five hundred euros, it's not small money!"
"If you are planning to pre-order the HTC One
"Fake, HTC is unreliable, we should wait for parallel imports of xphone 1pro!"
…
For a time, consumers who were ready to pre-order HTC One X with full payment gave up one after another.
Those who had already paid in full started to go to the store to make trouble and demand refunds.
HTC headquarters.
Wang Hong's face turned livid and he convened another emergency meeting:
"How should we respond to patent litigation from multiple companies? Let's talk about it."
After a brief silence, a senior executive spoke first:
"With so many companies launching patent lawsuits, it will be very difficult for our HTC One
Hearing this, everyone in the room fell silent.
This plan is safe, but the losses are too great!
After all, HTC One
Someone quickly objected: "We cannot stop production. Once we stop production, the losses will be too great, and all our investment in HTC One X will be lost."
"That's right, if production and sales are stopped, it will be completely over. If we don't stop production and sales, we can still sell it for a while and make a profit first."
"Yes, even if Apple, Samsung and other companies launch patent lawsuits against us, we can counter-litigate and wait for the court to hear the results. Once we lose the lawsuit, it will not be too late for us to stop sales."
"In other words, before the outcome of the lawsuit is lost, our HTC One X can continue to sell and make money as usual."
"Especially in the past few days, the number of full-price pre-orders for HTC One X has exceeded 1.5 million units. If nothing else, get these 1.5 million units first!"
"Even if we lose the lawsuit and stop selling, it will be a thing of the past. From these 1.5 million units, we can earn at least more than 3 billion, and we can recover our capital!"
"And we can continue to sell it until the outcome of the lawsuit is lost. Our sales of HTC One X are expected to reach 2 million or even 2.5 million, and the profit is expected to exceed 5 billion!"
Listening to everyone's words, Wang Hong's eyes lit up and she agreed very much:
"Okay, then we will counter-litigate, drag it out, and at the same time ramp up production and sales. When we lose the lawsuit in the end, we will then consider stopping sales and make money first!"
“The chairman is wise!”
If you have money, don't make a bastard. This resolution was passed smoothly.
However, at this moment, the marketing director looked at the text messages on his mobile phone with a sad look on his face.
Wang Hong noticed this scene keenly: "Director Fang, what happened?"
Fang Jin turned on his mobile phone and sighed: "Chairman, something big has happened. Now consumers who have made full reservations are clamoring for refunds. Flagship stores and specialty stores don't know what to do!"
Wang Hong: "..."
Senior executives: "..."
For a moment, everyone was dumbfounded.
Just now, I was thinking of delivering the 1.5 million units that had been fully booked and earning more than 3 billion.
Well now, these people are actually clamoring for a refund!
How can this be fixed?
It turns out that so many people came to request refunds all of a sudden that the HTC flagship store and franchise stores were at a loss.
When we first saw so many people making full reservations, the franchise stores felt that the HTC One
Now that the goods haven't arrived, customers are coming to refund one after another. Isn't this a joke?
What can the store give them back?
But not refunding is not an option. More and more consumers want refunds. Maybe the next step is to defend their rights!
Overseas, rights protection is common, and even zero-yuan purchases are normal.
In desperation, the franchised stores could only comfort consumers while calling the headquarters hotline to explain the problem.
This matter was reported layer by layer until the marketing director Fang came here, and then to Wang Hong and other senior executives.
Wang Hong sighed, feeling that the situation was gradually getting out of control, so she had to say: "Director Fang, how many refunds do you need? Is it a lot?"
Fang Jin nodded: "According to the information, half of the 1.5 million reservations have already asked for refunds. The remaining half will probably be refunded as well!"
"So many!" Wang Hong's complexion changed drastically, and her expression became even more complicated:
"It's so real. When HTC was not sued, HTC One
"Now that HTC is being sued, those consumers are decisively demanding refunds, and even causing trouble without refunds!"
"Okay, really okay!"
"What a group of die-hard fans! So die-hard!"
But Wang Hong had nothing to do about it.
Just quit, it's over, you won't make a penny!
If you don’t retreat, you will cause public outrage, damage your brand image, and cause even more serious losses!
()
Chapter completed!